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Media and Information Literacy q3 Mod2 Mediainformationtechnology v1
Media and Information Literacy q3 Mod2 Mediainformationtechnology v1
DONALYN D. NASDOMAN
Developer
i
Republic of the Philippines
DEPARTMENT OF EDUCATION
Cordillera Administrative Region
SCHOOLS DIVISION OFFICE OF BENGUET
Wangal, La Trinidad, Benguet
Published by:
Learning Resource Management and Development System
COPYRIGHT NOTICE
2020
“No copyright shall subsist in any work of the Government of the Philippines.
However, prior approval of the government agency of the office wherein the work is
created shall be necessary for exploitation of such work for profit.”
ii
PREFACE
This module is designed for Senior High School learners taking the course
Media and Information Literacy. In this module the learners describe how
communication is influenced by media and information.
iii
ACKNOWLEDGEMENT
The developer would like to thank to those who help her in the development of
this learning material. This module will not come into existence without the
encouragement and support of the following individuals:
the School Head of Benguet National High School- Main, Nestor O. Dalay-on, PhD,
Principal II;
CONSULTANTS:
NESTOR L. BOLAYO
Office of the Assistant Schools Division Superintendent
iv
TABLE OF CONTENTS
Page
v
How Communication is
Influenced by Media and
Information
DONALYN D. NASDOMAN
Developer
1
What I Need to Know
Media and Information Literacy is a core subject for Senior
High School learners which introduces the learners to basic
understanding of media and information as channels of
communication and tools for the development of individuals and
societies. It also aims to develop students to be creative and critical thinkers as well
as responsible users and competent producers of media and information.
This module aims to help you explore and develop your media and
information literacy skills.
As you go through this module, brace yourself and be sure to read and follow
each instruction.
Learning Objectives
2
What I Know
Pre- Assessment: In this part of the module, you will be answering
fifteen (15) question that aims to assess your prior knowledge on media and
information effect to communication.
1. What do you call the act or process of using words, sounds, signs, or
behaviors to express or exchange information or to express your ideas, thoughts,
feelings, etc., to someone else?
a. Communication c. Speaking
b. Expression d. Understanding
2. Thomson made call to his assistant “come here I want to see you”. During his call,
noise appeared (transmission error) and his assistant received “I want” only. Again,
Assistant asked Thomson (feedback) “what do you want Thomson”. What model of
communication is this?
a. Assistant c. Telephone
b. Assistant and Thompson d. Thompson
4. The physical objects used to communicate with, or the mass communication through
physical objects such as radio, television, computers, film, etc.
a. Information c. Media
b. Literacy d. Technology
6. A broad term that covers processed data, knowledge derived from study, experience,
instruction, signals or symbols.
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a. Information c. Media
b. Literacy d. Technology Information
8. Nonverbal and verbal communication are interconnected in which of the following ways?
a. nonverbal cues and verbal messages are both believable in the same manner
b. nonverbal cues and verbal messages are multi channeled.
c. nonverbal cues can’t contradict verbal messages
d. nonverbal cues can substitute for verbal messages
9. When a message is transformed into an understandable sign and symbol system, the
process is referred to as __________.
a. decoding c. interpretation
b. encoding d. noise
10. You were having a discussion with your teacher via google meet when suddenly a
stranger came to your house so your dogs were barking furiously. What part of
communication are your dogs?
a. Channel c. Encoder
b. Decoder d. Noise
11. Changes in media technology also will change the nature of content.
a. True b. False
12. Effective communicators give equal weight to message content and emotional impact on
the receiver.
a. True b. False
13. Media and information influences individual’s automatic bodily responses to stimuli.
a. True b. False
a. True b. False
a. True b. False
4
Score Results Interpretation:
100 % correct – Great! You can skip the module.
50% - 99% correct – Proceed with the module.
What’s In
Let’s review! In this part of the module, you will be answering a crossword
puzzle which will evaluate how much you remember about media and
information terms.
Instruction: Complete the crossword puzzle on the next page. Write the words
being described by the clues provided. Write the letters on the boxes.
What’s New
Let’s get started! Read the text below and identify how people
communicate with each other.
Consider what happens on the early hours of a normal school day for you: You
wake up before 6:00 a.m. to prepare for school. You go to the living room and your
father has just turned on the television and the theme music of the early morning
show blares through the huge speakers. The shrill voice of the female host greets you. She talks about
the latest exercise gadgets and cites how social media hashtags such as #fitspiration and
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#balikalindog have actually inspired us to take on fitness as both hobby and lifestyle. Here comes now
a team of incredibly muscle-toned bodies gyrating to the beat of workout music.
You sit, enjoy your breakfast, and turn to the newspaper that has been left lying
around. You shuffle through its pages. The lifestyle page is always your first destination.
There you read about a fashion soothsayer who talks about the emerging deeds in clothes and
accessories for young people. You take your morning bath as swift as you can, examine the
color of your skin as you dress up, and wonder when you will finally see the results of the
whitening lotion laced with glutathione that this erstwhile morena teenybopper endorses with
her newfound air of self-confidence.
You gather your things to leave for school and your smart phone sends a bleep until
you find a private message (PM) waiting in your Facebook messenger. Your best friend just
sent you a link to the online store where the prices of clothes have now been slashed to half of
their original prices. You wonder if you can wager what is left of your allowance or if your
mother's remittances from Dubai will come in soon so you can buy those ripped jeans you
have been desiring for some time.
You hop into the school bus and the radio speakers blare out a hit tune from this
Korean pop group and yes, it has been announced, they are coming to town. What to do? You
ask yourself. You stare out the window and a tabloid flashes its headline for today " Mga
teroristang Muslim, umatake sa simbahan ng GenSan." Your turn your head to the other
direction. The school bus driver shifts to the AM station and cues you to the latest news about
the Senate hearing for the overpriced city buildings built by a city mayor. These stories are
worth a sigh and you feel a sense of exasperation because one devoted an hour discussing the
issue of public accountability.
The bus has arrived in front of the school premises. The gates of the school have been
lined with tarpaulin banners bearing the logo of the country's leading telecommunications
company. For a moment, you wonder about the logo's ubiquitous presence and its tagline
"Connecting People" sprawling all over the place, until you realize they are this year's main
sponsor for the upcoming school fair.
1. What media was used? Encircle the media used in the text.
2. What information was communicated in the text?
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
3. How did these information and media affect the characters in the text?
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
What is It
Let’s discuss! Unscramble the words to complete the outline of the
discussion.
1. What is communication?
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Communication refers to people or groups of people imparting or exchanging messages
through speaking, writing, gestures, or even using other symbolic forms by utilizing a variety
of channels for sending and receiving.
7
7. _______________ (FEKCEDAB) - the process of ensuring that the receiver has
received the message and understood in the same sense as sender meant it.
8. _______________ (NOEIS) - This can be any sort of interference that affects the
message being sent, received, or understood.
3. Laswell’s Model
Event or Information (X1, X2, X3 and X4…Xn), Feedback (f), Advocate (A), Channel
(C), Audience (B)
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5. Osgood- Schramm Model of Communication
7. What is information?
A broad term that covers processed data, knowledge derived from study, experience,
instruction, signals or symbols.
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f. _______________________ (BRLAEAHVOI ETFCEF)- an influence on an
individual’s doing something
What’s More
Let’s try! The succeeding are activities and assessments that will help you
understand more how media and information affect communication.
3. Laswell’s Model
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
Assessment 1
Instruction: As shown in the models of communication and in your examples in
Activity 1, what role of media and information in communication do you see?
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_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
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_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
Assessment 2
Instruction: Answer the questions below.
2. How did Facebook affect or change the way we communicate with other people?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
3. How did Facebook affect the quantity and quality of information available to people? Is
it a good thing or bad thing?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
1. Which media/information provider did you spend most time? Why did you spend much
time on this provider?
___________________________________________________________________
___________________________________________________________________
2. What roles does media/information play in your life especially in communicating with
other people?
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___________________________________________________________________
___________________________________________________________________
Assessment 3
Instruction: Imagine that you are leaving in the 21st century, where people are
dependent on technology, and you wake up one day to find no internet,
libraries, newspapers, magazines, radio stations, TV channels and cellphones.
Answer the following question:
Post Assessment
Instruction: Fill in the blanks to complete the idea of each statement about
media and information and its effect to communication.
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1. ______________ is the sharing of information in which a receiver understands the
meaning of a message.
2. The emergence of social media has created a new avenue for facilitating daily
information and communication needs. It is affecting our relationships and decreases the
quality of ________________ communication.
3. Berlo’s model believes that for effective communication to take place, the source and the
_______________ need to be on the same level.
4. _______________include anything from printed paper to digital data, and encompasses
art, news, educational content and numerous other forms of information.
5. Media is also known as communication _______________.
6. A communication model is chiefly a process in which _______________ is enclosed in
form of a package and is channeled then imparted by the sender to the receiver through
a medium.
7. Effective communication occurs only if the _______________ understands the exact
information or idea that the sender intended to transmit.
8. _______________ communication includes all other aspects of communication other
than the words.
9. _______________communication is considered as the fastest mechanism of
expressions.
10. Conversion of subject matter into these symbols is the process of ________________.
11-15. Enumeration: Write five influences of media and information to your daily
communication with other people.
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
Additional Activity
Let’s deepen! Draw or make a poster showing how media and
information has affected communication.
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Criteria 4 3 2 1
The use of The use of graphic The use of graphic The use of graphic
graphic arts to arts to present the arts to present the arts to
Appropriat present the message is message is present the
e -ness message is satisfactorily suitable Acceptably message is
suitable and on suitable poorly executed.
purpose .
The use of The use of graphic The use of There is no hint of
graphic arts is arts is new, but with graphics arts is originality
Originality new and novel little creativity not very new. in the submitted
work
The student was The student was The student was The student was
able to create a able to create a able to create not able to
Meaningful cohesive and cohesive but not a cohesive sketch, create a cohesive
comprehensive comprehensive with not so much or meaningful
-ness sketch, with sketch, with supporting details sketch
supporting details supporting details to to its meaning.
to its meaning its meaning.
Answer Key
Pre- Assessment
1.A. 2.C. 3.C. 4.C. 5.C. 6.A. 7.D. 8.D. 9.A. 10.D. 11.A. 12.A. 13.A. 14.B. 15.A.
Review
1. EFFECT
2. MESSAGE
3. COMMUNICATION
4. MEDIA
5. INFORMATION
Activity 1:
1. Television, newspaper, smartphone, Facebook messenger, online store, radio,tabloid, tarpaulin banners
2. Persuade people to the latest exercise gadgets, fashion soothsayer who talks about the emerging deeds in
clothes and accessories for young people, a link to the online store where the prices of clothes have now
been slashed to half of their original prices, Korean pop group is coming to town, Mga teroristang Muslim,
umatake sa simbahan ng GenSan, Senate hearing for the overpriced city buildings built by a city mayor,
Connecting People
3. Answers may vary. Served as inspiration and basis of lifestyle, affects emotions
Discussion:
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2.A.1. Verbal 2.A.2. Non Verbal
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