Midterm Exam

Course of ‘Mass Communication’

Dept of Educational Technology
Faculty of Education

1. In what ways does mass communication differ from interpersonal communication ?

2. What a re some of the ways that media law has adapted to new technology ?
3. What are flow theories, and what do they tell us about the process of mass
communication ?
4. Why is television the most controversial of all media ?

NB.
All answers must be written and printed in A4 papers, collected no later than Friday, 11th October 2019
Sangkala Kalangga E.
180121600504

1. The difference between mass communication and interpersonal communication is in

terms of controlling the flow of information, feedback and the proportion of content
elements to the relationship.

Mass communication
 Communication situations can support effective persuasion
 We can not control the flow of information as desired (controlled
communicator)
 Zero feedback, going in one direction
 Message is structured, can be stored classified, and documented

Interpersonal communication
 Communication situations will encourage effective learning
 We together can control the flow of information as desired
 Volume is unlimited and passes as a communication channel
 The message is unstructured, not systematic, and difficult to store and see.

2.  The first groundbreaking research was mainly done outside media and
communication studies but in fields related to it such as sociology, geography,
anthropology and political science, was considered a major paradigm change from
one way of thinking to another. There are two possible futures for the media and
communications component of globalization: the commercialization of media sectors
and outputs creating media and communications products or fulfilling more human
needs and rights through media and communications. The latter is least likely to
occur unless a more balanced distribution of power amongst the multilateral system,
government, private sector, and civil society is established working to promote the
human rights agenda. The scholars suggest that international institutions should use
the global media framework to put the needs of people first, and so reforming the
structure of global governance is necessary to change the way media and
communications is governed towards a more social direction.
3. The flow model incorporates gatekeeping theory, agenda setting theory, and framing
into an encompassing communication model. This model is based on the assumption
that the audience is the medium or mode of transmission for messages. By applying
gatekeeping theory, agenda setting theory, and framing as a paradigm one can
understand the way messages flow. Messages flow from or to individuals or groups,
then from these individuals or groups to other individuals or groups (audiences) and
create a far reaching web of message transmission.

4. at the beginning of TV history, Most serious journalists wanted to work in radio or

for a newspaper before the assassination of President Kennedy. Television was seen
as an entertainment medium. Then the Kennedy assassination unfolded in a way
that demonstrated the power of television.
Radio couldn't show the shooting, and newspapers couldn't capture the moment-by-
moment drama. A film of the event could be replayed over and over to a horrified
nation. Live reports from the hospital became grimmer by the minute. The shooting
death of Kennedy's assassin, Lee Harvey Oswald, was also shown on TV.
Television provided moving images as compared to the still photos in newspapers,
and live TV broadcasts had the same immediacy as radio. The age of TV news had
begun. so television production was expanded even more.
Nama : Sangkala Kalangga Euaggelion

NIM : 180121600504

Offr : C8 TEP

Matkul : Sosiologi antropologi

What Would you do? Imagine you’re on a television talk show dealing with the topic of
cultural differences and diversity. During the discussions one or another panelist endorses
each of the above practices, is arguing that each cultutre has a right to its own customs and
beliefs and that no one has the rights to object to cultural traditions. Given your own beliefs
about these issues and about cultural diversity in general, what ethical obligations do you
have as a member of this panel?

In my opinion, indigenous culture is indeed closely related to us Indonesian people, so we

must also obey what our traditional culture teaches. However, regardless of the traditional
culture taught to us, we as humans also have human rights in living what we believe in, so as
Indonesian people we must obey what our culture teaches us and do not reject what we are
taught from the culture we teach, but we as humans have the right to do what we believe.