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    Clarke and Bessinger, business partners at Stix Furniture, disagreed on the company's growth strategy. Clarke wanted to expand sales of their popular Muskoka chair to cottage countries in Canada and the US to take advantage of larger discounts from increased volume. Bessinger believed they should focus on manufacturing more product lines to ensure long-term success. Clarke was specifically interested in targeting Ontario's cottage country, which saw its population double in summer months, hoping this could increase chair sales.

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    Clarke and Bessinger, business partners at Stix Furniture, disagreed on the company's growth strategy. Clarke wanted to expand sales of their popular Muskoka chair to cottage countries in Canada and the US to take advantage of larger discounts from increased volume. Bessinger believed they should focus on manufacturing more product lines to ensure long-term success. Clarke was specifically interested in targeting Ontario's cottage country, which saw its population double in summer months, hoping this could increase chair sales.

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    24 views1 page

    Stix Furniture

    Uploaded by

    rohan shah
    Clarke and Bessinger, business partners at Stix Furniture, disagreed on the company's growth strategy. Clarke wanted to expand sales of their popular Muskoka chair to cottage countries in Canada and the US to take advantage of larger discounts from increased volume. Bessinger believed they should focus on manufacturing more product lines to ensure long-term success. Clarke was specifically interested in targeting Ontario's cottage country, which saw its population double in summer months, hoping this could increase chair sales.

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    STIX FURNITURE

    In this case study of two business partners named as Clarke and Bessinger we came across
    various innovative idea proposed by both of them for the growth of their company, Stix
    furniture. Clarke being a graduate in social science focused on expanding the Muskoka chair’s
    sales to more and more cottage countries (Canada and United States Of America) whereas
    Bessinger was of the view in concentrating into more products and manufacture them for
    insuring long term success.

    Clarke believed that expanding the sales in cottage countries would help them fetch large
    discounts, like in Canada. Ontario’s cottage country had a population of 395,500 residents and
    the number doubled in summer months which gave them the hope of increasing the sales. He
    also believed

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