Professional Documents
Culture Documents
Maharishi Arvind Institute of Science and Management
Maharishi Arvind Institute of Science and Management
ON
RAJASTHAN
Management,
JAIPUR
2010-2011
1
CERTIFICATE FROM FACULTY GUIDE
2
ACKNOWLEDGEMENT
At the outset, I would like to express my sincere and deep felt
thanks to our faculty RUCHIKA THAKUR of Maharishi
Arvind Institute of Science and Management of Jaipur to take
this opportunity through which I got the chance to make a report
on POTENTIAL & PREFERENCE OF GODREJ
FURNITURE IN RAJASTHAN
I am also indebted to our seniors and friends for their constant help
and contribution by providing oversight and critique, in their
special areas of interest that influenced this.
Surendra Singh
3
EXECUTIVE SUMMARY
During the training period at Godrej & Boyce MFG. Co. Ltd. i learned
about: Corporate culture, Organizational behaviour, Team work &
Coordination.
While conducting this survey we got opportunity to meet & interact with the
heads of different institutions around Rajasthan and we came to know about
customer perception regarding Godrej furniture.
4
INDEX
1. Company introduction 6-19
2. Research Methodology 20-23
A. Research/Project Title 24-28
B. Objective Of study 28-31
C. Limitation of study 32-33
D. Signification/ importance of study 33-40
E. Research design 41-45
a. Research Type 41-45
b. Universe 41-45
c. Sample Size 41-45
d. Data collection 41-45
e. Source of Data 41-45
3. Data analysis and interpretation 46-59
4. Finding of study(result) 60
5. Suggestion/ recommendation 61
6. Conclusion 62
7. Bibliography 63
8. Annexure 64-67
Godrej Group is one of the most respected business groups in India. Here is
a brief profile and history of the group.
The Godrej Group was established in 1897. Its founder, Mr. Ardeshir
Godrej, was a staunch nationalist and believed that India cannot win
freedom unless it is economically self-reliant. Beginning with security
5
equipment and soaps, the group diversified into a wide variety of consumer
goods and services.
COMPANY PROFILE
6
Products Chemicals & Commodities, ITES
Real Estate, Appliances, fmcg
Office furniture, desk
Chair, cupboards
HISTORY OF GODREJ
8
First generation the two brothers were the founders, second
generations focused towards diversification of business by
investing of acquiring more business in the leadership of Mr
Naoroji godrej, third generation in the leadership of Mr. Adi
godrej, is keener to keep hold on core business functions
9
The word Godrej etched into the metal of his locks stood for trust,
security and reliability. The name Godrej is today locked away in
the mind of every Indian as a symbol of responsible
Entrepreneurism, self reliance through industry and prosperity
from indigenous resources. It started off with locks and then a
stunned world looked up in awe when Godrej made soaps from
vegetable oils. What started as dream has become a movement.
From hi-tech engineering solutions, futuristic security and entry
systems to a wide range of consumer and personal products,
Godrej, touches the lives of millions of Indians every day. Today
Godrej is the bridge between the future and in hundred years of
history. It is a living code of ethics for Indian industry as it races
into the forefront of global dominance.
Go
drej has legacy of 111 years is a story of success, achievements,
development & change, a story of a family committed to the
nation.
10
PRODUCT LINE OF GODREJ
Locks: Wide range locks covering mortise, pad locks, night latches,
door closers
11
BUSINESS PROFILE
MAJOR AFFILITES
12
Godrej & Khimji LLC
Godrej Infotech:
Godrej Agrovet:
It is a joint venture between the Godrej Group and Sara Lee Corporation,
USA. The company is the world's largest manufacturer of home
insecticides. Its brand HIT is very popular in India.
Godrej Efacec:
14
VISION
Godrej in every home and work place,
The choice for home and work space solution
Mission:-
Godrej Mission is to operate in existing and new businesses which
capitalize on the Godrej brand and corporate image of reliability and
integrity.
Godrej objective is to delight our customer both in India and abroad.
We shall achieve this objective through continuous improvement in
quality, cost and customer service.
We shall strive for excellence by nurturing, developing and
empowering our employees and suppliers.
We shall encourage an open atmosphere, conducive to learning and
team work.
15
VALUES
Commitment to Quality
Customer Orientation
Dedication & Commitment
Discipline
Honesty & Integrity
Learning Organisation
Openness & Transparency
Respect/Care & Concern for People
Teamwork Trust
16
MILESTONES
As they say no guts, no glory. But at godrej, we must say it has been a
glorious 111 years of being Indian industry. We have always set the trends,
always defines the market place and always at glory. Here is a quick preview
of the various milestones we have crossed in the past 111 Years.
17
2002 - Launches laboratory solutions.
Certification.
18
CURRENT CHAIRMAN
Adi Godrej
Adi Godrej is one of the icons of Indian Industry. Adi Godrej is the present
chairman of Godrej Group of companies. Adi Godrej was born in a business
family. His father’s name was Burjorji Godrej and his mother’s name was
Jai Godrej. More than a century age, the Godrej’s were into manufacturing
locks and vegetable-based soaps. The Godrej products were among the first
indigenously manufactured products to displace entrenched foreign brands.
Adi Godrej left India at the age of 17 to enrol at the Massachusetts Institute
of Technology. He received his Bachelor and Master degrees in
Management from the Sloan School in 1963. Though he planned to study
mechanical engineering but he later on switched to management. After his
return to India, Adi Godrej joined the family business. He modernized and
systematized management structures and implemented process
improvements. Adi Godrej took the Godrej Group to great height during
controlled economy era.
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QUALITY, ENVIRONMENT,HEALTH & SAFETY POLICY
They shall abide by this policy, by periodically reviewing our objectives &
involving interested parties as applicable. They shall comply with relevant
local/national legislation/regulations and any other requirements applicable
to us.
20
WHAT MAKES GODREJ UNIQUE
Quality
Reliable service
Comprehensive range
Speed of delivery
21
Godrej & Boyce Mfg. Co. Ltd. –
Equipped with Blue Fin and I-TREC technology, Godrej ACs offer best in
class cooling and efficiency.
We have recently stepped into the Microwave Oven category and in a short
span of time garnered a good market presence, through our range of models
across solo, grill and convection segments.
DVD players mark our foray into the Consumer Electronics segment. With a
portfolio of 4 unique models which club great aesthetics and big sound, and
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plans of more models – we are geared to making our presence felt here as
well
In addition to the above products, we also have the Godrej Smart care
Service brand to provide excellent 'After Sales Service'. With 370 service
centres spread over the country, consumers continue to rate Godrej after
Sales Service the best in the industry.
Apart from catering to the domestic consumers, Godrej is also a key OEM
supplier in India. After the success achieved in the domestic market, Godrej
is also looking at Exports in a big way and has launched its Refrigerator, and
Washing Machines in Sri Lanka. We also export our products to Singapore,
Afghanistan, the Middle East, Egypt, Kenya, Rwanda, Bahrain and Oman.
Various divisions:
Interio division
Appliance division
Prima division
Retailing division
Security equipment division
Locks division
Storage solutions group
23
GODREJ FURNITURE
Furniture is the collective term for the movable objects which may support
the human body (seating furniture and beds), provide storage, or hold objects
on horizontal surfaces above the ground. Storage furniture (which often
makes use of doors, drawers, and shelves) is used to hold or contain smaller
objects such as clothes, tools, books, and household goods.
History
Furniture has been a part of the human experience since the development of
non-nomadic cultures. Evidence of furniture from antiquity survives in the
form of paintings, such as the wall Murals discovered at Pompeii; sculpture,
and examples have been excavated in Egypt and found in tombs in Ghiordes,
in modern day Turkey.
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klismos chair, is preserved not only by extant works, but by images on
Greek vases. The 1738 and 1748 excavations of Herculaneum and Pompeii
introduced Roman furniture, preserved in the ashes of the 79 A.D. eruption
of Vesuvius, to the eighteenth century.
19th Century
The nineteenth century is usually defined by concurrent revival styles,
including Gothic, Neoclassicism, Rococo, and the Eastlake Movement. The
design reform of the late century introduced the Aesthetic movement and the
Arts and Crafts movement. Art Nouveau was influenced by both of these
movements.
Modernism
The first three-quarters of the twentieth century are often seen as the march
towards Modernism. Art Deco, De Stijl, Bauhaus, Wiener Werkstätte, and
Vienna Secession designers all worked to some degree within the Modernist
idiom. Postmodern design, intersecting the Pop art movement, gained steam
in the 1960s and 70s, promoted in the 80s by groups such as the Italy-based
Memphis movement. Transitional furniture is intended to fill a place
between Traditional and Modern tastes.
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Asian history
Asian furniture has a quite distinct history. The traditions out of China,
India, and Japan are some of the best known, but places such as Korea,
Mongolia, and the countries of South East Asia have unique facets of their
own.
Chinese furniture is traditionally better known for more ornate pieces. The
use of uncared wood and bamboo and the use of heavy lacquers are well
known Chinese styles. It is worth noting that China has an incredibly rich
and diverse history, and architecture, religion, furniture and culture in
general can vary widely from one dynasty to the n
Interio division
Furniture and interio group was established in 2003 with the amalgamation
of Store well and furniture business and is one of the largest business groups
of Godrej & Boyce .Furniture and interio group has a whole range of home
furniture as well as institutional furniture ranging from bedroom and dining
sets, kitchens, kids furniture, desks, seating systems open plan office
systems, storage systems, etc. Also has diversified areas like lab engineering
solutions, Marine furniture, interiors, carpets etc. The FIG team works with a
passion of growing at the growth rates far in excess of industry norms,
diversifying to add product lines, which enable it to be a total solutions
provider in its lines of business and be a market leader in each and every
product line of its portfolio. Customer delight, respect for all and innovation
are the key prime drivers for the division. The FIG team works with the
passion of making Godrej-“The choice for Home and Work Spaces”.
In 2006, Godrej & Boyce Mfg. Co. Ltd. Unveiled 'Godrej Interio', to
provide complete solutions for homes, offices and special projects. Godrej
Furniture and Interiors Group has unified its home, office and special
26
projects business lines, to offer stylish and aesthetically designed furniture
under the Godrej Interio Brand At the launch of Godrej Interio, Godrej &
Boyce Mfg. Co. Chairman & MD Jamshyd Godrej said, "Godrej Interio is an
amalgamation of time-tested values of quality and trust of Godrej and a
contemporary outlook to business. Along with the new image, we are
offering a complete array of expertly designed home and office solutions,
which we are sure will delight home and corporate buyers. Our endeavour is
to give Indian consumers global quality products at affordable prices."
In the B2B segments, Godrej Interio offers a wide variety of products for
offices, laboratories, education institutes as well as complete solutions
including desks, chairs, modular furniture, carpets and interiors. The range
of home solutions includes products for the drawing room, bed room,
children's room and kitchen. The range also includes special projects like
labs, schools and auditoriums and even the most specialized solutions for the
Navy Godrej Interio COO Anil Mathur added, "Godrej Interio is the result of
deep understanding of consumers about their lifestyle and desires. The
Godrej Interio range of products will be available across India through 42
Company managed Godrej Life space stores and a Network of 800 Godrej
Interio Channel Partners." An official statement issued by the company
states that the turnover for the division for the last year stands at Rs. 600
crores. Targeting a growth of 33 per cent, huge investments are being made
in the business. This includes investment to the extent of up to Rs. 100
Crores in technology and brand building. As the result of added investments,
and aggressive marketing strategy, the turnover for 2006-07 is targeted at
Rs. 800 Crores and the Division plans to reach a sales turnover of Rs. 1500
crores by 2010. It also plans to increase focus on niche segments like
Stadium Furniture, Health and Hospitality Furniture and Corporate
Showrooms. Exports are expected to grow from the present 5 per cent to 15
per cent in the near future.
27
GODREJ EDUCATIONAL FURNITURE, THE
ART OF LEARNING
There is old English saying, ‘the roots of education are bitter, but the fruit is
sweet.’ Modern day education, however, has developed methods to make the
roots of education as sweet a process as the fruits. One area identified by
ergonomists is the furniture used in education. Poorly designed educational
furniture is the root cause of most discomfort. This is true of children in
kindergarten just as it is in a Management or Engineering Institute.
Even physical parameters like the average height and weight of an Indian
child, and their body structure has been kept in mind.
Just as students learn better when they are relaxed, teachers teach better
when they are comfortable. Godrej furniture inspires them in the classroom
and provides ample rest between classes, like pauses after period.
Godrej Interio understands that for a teacher, a class is never really over. In
the staffroom, and faculty cabins, Godrej furniture is created to meet the
specific storage and specific needs of the teachers and HODs.
Lab and training Room Furniture is created to allow for vast storage spaces
and mobile seating.
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It is said, Education is a process that re-invents the learner. At Godrej
Interio, this change is smooth and comfortable.
Learning starts from the day we are born. A child’s mind is a random access
memory. Recording sights and sounds. Absorbing colours, storing away
smells. A million stimuli. learnings.Everyday!
DESKING SOLUTIONS
Executive desks
Conference tables
Premium suites
Multipurpose tables
Reception tables
Classroom desks-cum-benches
Training room tables
29
STORAGE SOLUTIONS
Godrej offers various storage products;
Filling Cabinets
Compact mobile storage
Lockers
Bookcases
Tambour & sliding door units
Periodical display racks
SEATING SOLUTIONS
Godrej has a large range of seating products. All chairs are designed
considering following data;
Anthropometrics data
Job profile
The surrounding work environment
A) Super structure
Seat & back
Arm rest
B) Under structure
Revolving type
Fixed type
30
EVERY DAY IS TEACHER’S DAY
A teacher is more than a teacher. A friend, philosopher and guide. Leading,
grooming and enlightening students. To walk out into the world with
confidence. To be the citizens of tomorrow.
At Godrej, they know how a good teacher shapes a student’s life. It takes
long hours, patience and care. For this, the teacher needs to be at ease. Every
piece of furniture is designed with one objective. To inspire teachers to
inspire their students.
Staff rooms
Faculty cabin
Principal/Directors chamber
PANEL BASED
TILE BASED
DESK BASED
COLUMN BASED
31
MODULAR SOLUTIONS FOR OFFICE
Modular furniture’s come in breakdown or knockdown format which means
that the whole furniture system say a work station is broken down into
several parts which can be broken down into several parts which can again
be assembled as per the needs of the client, space allocation, design of office
e.t.c. i.e. customers of modular furniture’s can customize the product. Godrej
& Boyce MFG Co. LTD was the pioneer in introducing the concept of
Modular furniture in India in 1982 but it did not go ahead with it as the
market demand for such modern age equipment was low. But in the past few
years, with the growth of IT and Services industry in India, a massive boom
in the demand for such modular furniture increased at tremendous pace
because of the concept of teamwork, groups
BRAND PHILOSPHY
A new era in interior solutions beckons. And who better than Godrej to
script new beginnings!! Years of understanding consumer needs, through
R&D and matchless expertise means our products –home furniture, office
furniture and special project furniture –are world-class and evolving with
time. This phenomenal drive to think new is ably backed by exclusive
showrooms and dealer outlets across India.
The changing customer, competitive environment and respect for big brands
call for a younger &modern face of Godrej.
So whether you are a busy & ambitious executive at work or a doting father
and loving husband at home, Godrej Interio provides the most aesthetic &
ergonomically friendly interiors that make you feel good about yourself and
your environment.
Godrej has already entered the arena of laboratory furniture and will be
venturing shortly into the ‘seating sector’, targeting multiplexes and airports.
The ambitious plans also include entering the furnishing segment and doing
entire interiors. Apart from the Middle East and Africa, Godrej’s furniture
division is vying for the U.S. and Canadian markets as well. Godrej just
make furniture be it for the office, home or a multiplex. Godrej is
everywhere.” More things stored in this Godrej Almirah!!
“Godrej Life spaces”. An authorized company showroom of Godrej Life
spaces would offer the entire gamut of Godrej products apart from FMCG.
Today there
Are 38 of its showrooms across India and 12 more will soon be set up. The
Division recorded a turnover of Rs 63crore from 38 Life space showrooms
last Year. The target is to achieve Rs 100 crore by the end of 2007-08
CORPORATE PROFILE
34
GODREJ & BOYCE BUSINESSES
GODREJ GROUP
Established in 1897
Group turnover exceeds: Rs 6000 cr
Godrej & Boyce is the flagship with a turnover of Rs 2300 cr
35
MARKET SCENARIO
Godrej FIG
Wide Reach
Number of company owned showrooms 38
Network of 800 Channel partners
FIG Plan
Investment in technology
New technologies in Wood, Metal & Foam processing
Software for online configuration & tracking
Investment on ‘Design’
Brand Strategy
36
Godrej Brand ‘Customer Speak’
Attentive
Last Long Time
Good Value For money
Well made
Warm, Friendly
Reliable, Trustworthy
Vibrant, Contemporary
Ensure opportunity to individuals for “self Expression”
NEW BRAND
Corporate showrooms
Stadium furniture
Healthcare Furniture
Hospitality
Multi – Location Manufacturing
Global Collaboration
Design
37
Manufacturing Sourcing
Expand Market for home products by redefining price
points
THE FLOW
Communication Plans
38
BUSINESS PHILOSOPHY
Services.
Contemporary
Ease of comprehension
Distinctive
Design Logic
Modern
39
Consumer Response
Its colourful and bright
Signals walls, flooring,
Anything to do with interiors
Bold and definite font – appealing
Premium furniture show room
Upper/upper middle class
Use of exotic colours- bright and pastels
AESTHETICS
40
Research Methodology
Research Design
A research design provides the framework to be used as a guide in
collecting and analysing data. But it is not necessary that a particular
research design is always the best. Experience with different research design
will generally provide the researcher with the capability to match a research
problem with an appropriate design.
Broadly speaking we can classify research designs into the following three
categories:
Exploratory research
Descriptive research
Casual research.
Research objective
The research study is having one main objective:
Sub objectives
To know the customer satisfaction level
41
Exploratory RESEARCH :
Exploratory research is used when one is not conversant with the problem
environment
such type of investigation is mainly concerned in determining the general
nature of the problem and variables related to it.
Comparative research
42
Nature of Study
The nature of this study is descriptive one. The research design in such
studies must be rigid and not flexible and must focus attention on the
following:
43
DATA COLLECTION
SOURCES OF DATA
PRIMARY DATA:
Primary data refers to data that is collected afresh and recorded for the first
time. Primary data are those data i.e. collected by the researcher himself. It
thus happens to be original in nature. The various methods of collecting
primary data are performing surveys, census, through observation or through
correct communication with respondents. But basic manner of primary data
collection is survey method. The primary data for the study was collected
through questionnaire and informally.
SECONDARY DATA:
Secondary data refers to that which has already been collected by someone
else.
Secondary data for the study was collected from:
_ Published literature
_ Company published data and broachers
_ Internet
_ Commercial service
_ Books
Sampling Design
The sampling design mainly consists of the sample taken for the study along
with the sample size, sample frame and sampling method.
44
Sample Universe:
From the universe, sample sizes of 45 offices were selected for the purpose
of the study.
Sample Frame:
The offices were selected on a random basis from which the respondents
were selected based on convenience.
Sampling Method:
45
DATA ANALYSIS AND INTERPRETATION
Introduction To Analysis
After tabulating, the data must be analyzed, researcher often use statistical
interpretation which concentrates on what is average or what deviates from
an average. Statistical interpretation, shows how widely the response vary
and how they are distributed in relation to the variable, being measured,
statistical market rely on estimates of expected errors or deviation from the
two values of population. The analysis and interpretation of data may lead
the researcher to accept or reject the hypothesis being selected.
_ Bar graphs
_ Column chart
_ Pie charts
_ Hypothesis testing
46
Q 1 what comes in your mind when you hear the word Godrej? (Awareness
and promotion)
FURNITURE
30%
SAFES
47%
APPLIANCES
23%
The graph shows that 47% of our respondents say when they hear GODREJ
word then their safes that is used for storage comes in their minds 30%
respondents said that furniture comes in his mind first when they hear word
GODREJ 23% people say that appliances of GODREJ comes in mind when
they hear about word GODREJ .SO this results shows that there is good
awareness and brand image of GODREJ in the minds of people of Rajasthan
47
2) How can people get information? What are means through which they
fulfil their requirements?
OTHER RECOMMENDATIONS
11%
NEWSPAPER ADVERTISEMENT
SALES PERSONS 35%
21%
SOCIAL CONTACTS
MEDIA ADVERTISEMENTS 11%
21%
From the above graph I came to know that there are many sources through
which people get information about godrej. We find that 36% people get
information or fulfil their requirements through newspaper advertisement
21% people say that they get information from sales persons 22% people get
from media advertisements, 11% people say that they fulfil their
requirements through social contacts 11% people get information from other
recommendations .so it shows that people get information about godrej
through various means
48
Q3. Do you use any of the office furniture solution provided by Godrej
Interio?
Column2
27%
YES
NO
cannot say
73%
The purpose of this question was to know that what percentage of people use
godrej furniture of any product of godrej interio divison. We can collect
questionnaire from 43 respondents from collect questionnaire information
we can say that 73% of our respondents use godrej interio product in which
we include education institutions, government, private companies offices
and mostly banks. 27% of our respondents say that they do not use godrej
product in which we include small scale companies and some government
offices.
49
Q4 Of the given, which ones do you use and from which brand?
( competitor identification )
80%
70%
60%
50%
40%
30%
20%
10%
0%
GODREJ OTHERS BRANDS
The purpose of this question was to know that which type of godrej interio
solutions is used by our respondents is it seating solution, desking solution,
storage solution or modular solution. Is it from godrej or other brand? 72%
people use seating solution 28% not use seating solution of godrej. 51%
people use desking solution 49% not use. 30% people use modular solution
70% not use .63% people use storage solutions 37% not use. We find that
people use local furniture in their offices if it is not of godrej. They prefer
local small companies
50
5) How do you judge quality (customer knowledge)
quality
brand name
30%
The purpose of this question was to know that how people judge quality with
brand name, guaranty/warranty, use of new technology, or with features and
benefits. We can say on the basis of collected information that 37%
respondent’s judge quality with features and benefits of the product, 30%
people judge quality with the brand name of the product. 19% respondents
say that they judge quality with use of new technology in product or
innovative technology, 14% people believe that they judge the quality of
product with the guaranty and warrant y of the product .so this information
tells about the perception of the respondents
51
6) What you think about price of Godrej furniture?
low
0%
high
40%
satisfactory
60%
The purpose of this question was to know the perception or thinking about
price of godrej furniture products. is it satisfactory or very high .60% of
respondents from total respondents say that the price of godrej is satisfactory
because it provide good quality of furniture and other services so its price is
right other side 40% respondents say price of godrej furniture is very high
that its competitors so middle families cannot purchase godrej furniture for
home use or office use.
52
7) What are/were the main reasons of choosing Godrej Interio? (Mark
multiple options if applicable)
customer relations
range of design 2%
14%
quality
48% price
2%
The purpose of this question was to know why people choose godrej interio
what main reasons of choosing godrej by them are. In our questionnaire we
give them 6 main reasons so they can choose godrej interio. 45%
respondents choose godrej for their superior quality, 35% respondents
choose godrej for their good brand name, 14% respondents choose furniture
for range of designs 2% choose for customer relations and 2% choose for
brand name and reasonable price.
53
8) Is Godrej furniture is easily available in your home market?
not avaliable
19%
easily avaliable
81%
The response of this question shows that 81% of our respondents say that
godrej furniture is easily available in their home market so they can purchase
furniture easily from their dealers. 19% of our respondents say that godrej
furniture is not easily available in their home market so there is need of
availability think. We can interpret by saying that people are very price
conscious .They believe that godrej furniture is very expensive & is not
easily available to them.
54
9) What is your buying process?
TENDER
28%
DIRECT BUY
53%
COMMITTEE PURCHASE
19%
The purpose of this question was to know about the buying process of
educational institutions, government and private offices and companies. 53%
of our respondents say that they purchase godrej furniture direct from godrej
dealers. 23% respondents say that they purchase furniture with tender in
which most of them are banks. 19% respondents say there is committee
purchase process in which we include educational institutions.
55
Q10 Which Type of Furniture companies you look in for when you go
for Purchasing Office Furniture? (Yes or no)
BRANDED
74%
The purpose of this question was to know the perception of our respondents
for their next purchase decision for furniture, will they go for godrej or not
what is the main idea into their mind .in 74% respondents say they go for
branded furniture for their next purchase. 14% respondents say that they go
for local companies for their next purchase. 7% respondents say that they
purchase furniture with their economic conditions.2% respondents say they
purchase standard but unbranded furniture
56
11) Do you get any discount from your supplier?
2%
42%
56%
The purpose of this question was to know that are godrej interio users got
discount from company or dealers. On the basis of collected information we
can say that 56% our respondents say that they get discount from company
or dealers. 42% of our respondents say that they cannot get any discount
from company or dealers. 2% respondents say they cannot say or they have
no information.
57
Q 12 Have you changed your supplier (if yes for what region)
Quality Comlaints
Lack Of Availability Of Product Range 9%
28%
The purpose of this question was to know about what are the main reasons
so they can change present supplier. On the basis of our collected data we
can describe that 28% people change their supplier because of lack of
availability of product range 29% people say that they can change godrej for
high price, 14% people say that they can change supplier for after sale
complaint,20% say they cannot say anything about this
58
Q13 Is Godrej innovative
CANNOT SAY
46%
YES
51%
NO
3%
From this graph we can say that 51% of respondents are satisfied with the
innovations ,designs, styles and modifications that Godrej is offering to
them & rest 46% can be grabbed by bringing major innovations in furniture
with respect to style, design etc.
59
FINDINGS & RECOMMENDATIONS
There were many organizations haven’t purchased Godrej furniture
because of unawareness, so company should go for more & more
advertisement, exhibitions & promotional carnivals.
Godrej is having an extra edge over the other brands, though being
ahead of its competitors, there is still need of improvement. Godrej
has close competition with local brands, so in order to remain ahead of
its competitors Godrej Interio has to do major innovations such as
more attractive designs & styles in furniture products.
Organizations like to purchase branded furniture but they believe that
Godrej furniture is very expensive & is not easily available to them, so
more showrooms should be opened & more schemes & offers should
be provided to the customers.
There are several features that customers take into consideration while
going for purchasing furniture like aesthetic look, price, quality,
warranty, after sale service etc, so Godrej should take every aspect
into consideration. Furniture should be prepared keeping into mind
that what customers think is best design/style & not what company
thinks is suitable, customer should be given priority. That means the
company should be customer oriented rather than market oriented.
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Company reduced its warranties provided on interio products over the
last years so to remain competitive better warranties.
Limitations
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CONCLUSION
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BIBLIOGRAPHY
BOOKS
CATALOGUE
MAGZINE
CHANGE
INSIDE OUTSIDE
WEBSITES
www.godrej.com
www.godrejinterio.com
www.google.com
www.wikipedia.com
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QUESTIONNARIE
Q 1 what comes in your mind when you hear the word GodreJ?
(Awareness and promotion)
a) Safes b) Appliances
b) Furniture d) Others
Q3. Do you use any of the office furniture solution provided by Godrej
Interio?
a)Yes b) No
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Q4 Of the given, which ones do you use and from which brand?
( competitor identification )
Seating Solutions
Desking Solutions
MODULAR
SOLUTIONS
Storage Solutions
Others………………
…..
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Q7 What are/were the main reasons of choosing Godrej Interio?
(Mark multiple options if applicable)
Q10 Which Type of Furniture companies do you look in for when you
go for Purchasing Office Furniture? (Yes or no)
Q 12 Have you changed your supplier (if yes for what reasons?
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Q13 IS GODREJ INNOVATIVE?
Q14 Any suggestions you would like to offer to help Godrej Interio
serve you better?
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