Professional Documents
Culture Documents
Landscape Design Business Plan
Landscape Design Business Plan
COMPANY NAME
CONFIDENTIALITY AGREEMENT
The undersigned reader acknowledges that the information provided in this business plan is confidential; therefore, the
reader agrees not to disclose it without the express written permission of or an authorized agent of [Company Name].
The reader acknowledges that information furnished in this business plan is in all respects confidential in nature, other
than information which is in the public domain through other means, and that any disclosure or use of the same by the
reader may cause severe harm or damage to the parties mentioned above.
This business plan is not to be copied or reproduced by any means without the sole written consent of an authorized agent
of Company Name. Upon request, this document is to be immediately returned.
Table of Contents
EXECUTIVE.......................................................................................................................................................................................8
SUMMARY.......................................................................................................................................................................................8
Mission.................................................................................................................................................................................................... 9
Vision....................................................................................................................................................................................................... 9
Values...................................................................................................................................................................................................... 9
Business Details.............................................................................................................................................................................10
Services.................................................................................................................................................................................................. 10
Keys to Success...................................................................................................................................................................................... 11
Startup Expense..................................................................................................................................................................................... 11
Market Analysis.............................................................................................................................................................................12
Market Analysis.............................................................................................................................................................................12
Landscaping Designs In the USA............................................................................................................................................................13
Landscape Design in the U.S. industry trends in.....................................................................................................................................13
recent years to 2020.............................................................................................................................................................................. 13
Landscape Design in the U.S. – Employment Statistics 2015-2021.........................................................................................................14
Landscape Design -Wage Statistics in 2015-..........................................................................................................................................15
2021....................................................................................................................................................................................................... 15
Competitive Landscape.......................................................................................................................................................................... 15
Post Covid-19 and the effect on Landscape Industry..............................................................................................................................15
Landscape Design in the USA Industry outlook......................................................................................................................................16
(2020-2025)........................................................................................................................................................................................... 16
Marketing Segmentation...............................................................................................................................................................17
At first, we............................................................................................................................................................................................. 17
Service Business Analysis.......................................................................................................................................................................17
Marketing Strategy................................................................................................................................................................................ 19
Sales Strategy........................................................................................................................................................................................ 19
Swot Analysis................................................................................................................................................................................21
Management Structure.................................................................................................................................................................22
Personal Plan......................................................................................................................................................................................... 22
Risk and Strategic operations................................................................................................................................................................22
Key milestones....................................................................................................................................................................................... 22
Financial Plan................................................................................................................................................................................23
Financial Highlights............................................................................................................................................................................... 23
Revenue Assumptions............................................................................................................................................................................ 24
Important Assumptions.........................................................................................................................................................................24
Operating Expenses............................................................................................................................................................................... 24
Income Statement................................................................................................................................................................................. 24
Balance Sheet...................................................................................................................................................................................... 27
Cash Flow............................................................................................................................................................................................. 29
Profitability Ratios................................................................................................................................................................................. 30
Index of Tables
Table 1 shows Start-up Expenses…………………………………………………………………………………………..………………11
Table 2 shows Milestone and Tasks……………………………………………………………………………………………………….23
Table 3 Operating Expenses…………………………………………………………………………………………………………………..24
Table 4 Income Statement……………………………………………………………………………………………………………………..25
Table 5 Balance Sheet…………………………………………………………………………………………………………………………….27
Table 6 Cash Flow Statement………………………………………………………………………………………………….………………29
Index of Figures
Figure 1 shows Employment Statistics…………………………………………………………….………………………………………13
Figure 2 shows Yearly Profitability………………………………………………………………………………………………………….25
Figure 3 Expense Share…………………………………………………………………………………………………………………………..27
Figure 4 Expense Share…………………………………………………………………………………………………………………………..27
Figure 5 Asset Vs. Liability……………………………………………………………………………………..……………………………….27
Figure 6 Profitability Ratios……………………………………………………………………………………………..……………………..29
DISCLAIMER
Please refer to the following terms and conditions before using this business plan template. By using this template, you
agree to the terms and conditions set out below.
Oak Business Consultant compiles the template for use as a communication tool to attract investments, seek a loan,
convince workers, and assist in attracting business partners. While the Compiler has made every effort to ensure the
accuracy of the information delivered in this template, the Compiler shall not be liable for any error, omission, or
misrepresentation in such materials. Moreover, the Compiler shall not be responsible for any economical or any other
loss or damages (including without limitation to any real or anticipated increased costs or expenses, market analysis, loss
of profits, business contracts and revenues, and business interruption) incurred or suffered by any person using this
template. The template is the property of Oak Business Consultant. Therefore, users are requested not to disseminate or
reproduce the materials or part of this template for commercial purposes.
BUSINESS DESCRIPTION
General Guidance
You need to understand the industry in which your business operates. Points to cover the sector include size, significant
players, the entry barriers, the markets and customers, the profit margin, the national, economic, and technological
trend affecting it, any special regulation relating to it, its long-term outlook, etc.
MARKET ANALYSIS
General Guidance
The market analysis estimates the opportunity of chiropractic industry U.S. market. We have covered all essential
sections in the industry and also highlight COVID 19 scenario. The user can use the updated Market Analysis for the
Fabric industry. The analysis also indicates whether the particular market segment is growing or declining.
Marketing Strategy
General Guidance
This section is crucial. It gives a good indication of the business' chance to succeed. It refers to your adoption of various
means or ways to make your products/services known to your targeted customers and arouse their interest in
purchasing your products/services.
Marketing Plan
General Guidance
Marketing is a vital part of business success. It would be best if you decided which customers to target. It would help if
you worked out how you will reach and win new customers. You need to make sure that you keep existing customers
happy. And it would be best if you kept reviewing and improving everything you do to stay ahead of the competition.
Based on our experience, we have included a marketing plan which will suit the niche market.
Operational Plan
General Guidance
In this section, you need to describe how the Company's production and operational management, marketing and human
resources management, and financial management get done. It includes who your suppliers are, what alternative
arrangements you have in place if these suppliers let you down, the quality control measures you have made, etc. You
may show that the internal control and risk management systems are in place. Assessing risks is also very important. It
would be best to consider a range of what-if scenarios and how you plan to mitigate these risks.
Financial Plan
General Guidance
In this section, you need to demonstrate whether your business is financially viable. You should prepare three-year
projections of the following statements: Projected income statement, Projected cash flow statement, and Projected
balance sheet. Financial ratios and key performance indicators such as break-even, turn-around time, profitability ratios,
payback period, return on investment, liquidity ratios, and stock turnover can also help readers better understand your
financial and operational performance. A realistic sales forecast forms the basis for all your other figures. For every
prediction, list all
your key assumptions such as prices, sale volume, timing, etc.
TIPS FOR BUSINESS PLAN
For your ease, we have highlighted those words which require changes in the business plan. To save your time, you have
to see highlighted words and replace them accordingly.
EXECUTIVE
SUMMARY
[Company Name] is a private garden mind benefit focusing on
provincial white-collar class homes with substantial yards
which the proprietors can't enjoy well all alone. Throughout
the most recent three years, the costs for homes in the close-
by urban range have soared. Numerous families in our focus
on the level of pay have purchased bigger bundles in the
adjacent field than spending tremendous sums on little parcels
in the city. In any case, huge numbers of them are caught off
guard for the level of care such substantial yards require and
wind up with little gardens close to the house, and congested
land facilitates away.
We will contract an extra greens keeper for occasional work in
the coming spring and enlist another if request warrants. In
mid-summer of Year 2, we will buy additional hardware,
including a moment trailer or utilized truck.
As a business with generally regular sales, we will utilize the
high summer incomes to bolster the Company through the
winter's leaner months. We will have direct sales in the
principal year; however, we expect sales over $X in the second
financial year and $X in the third year. As the business
develops, the proprietors will consider re-enrolling as a Private
Limited Liability Company or as a Cooperation, whichever will
better suit the future business needs.
Mission To promote confidence and excellence through style,
functionality, and sustainability.
Vision
Onyx & Paisley will soon conquer runways worldwide
with designs that assert, elevate, and empower.
Values
Throughout the previous X years, Mr. A has acted as a head exterior decorator at local Landscaping. He now has the plan
and grass mind mastery and the administration experience to start his own business.
Introduction of Mr. B:
He is a visual originator and ace planter. His abilities will be to a great degree valuable in making the look of our
promoting materials, from pamphlets to business cards to daily paper advertisements. He will keep working in her
present place of employment while Mr. A deals with the organization's familiar subtle elements. Over the first summer
after the shop's inauguration, Mr. A will be the essential worker, with some low maintenance assistance from his elder
son.
Services
Keys to Success
Startup Expense
[Company Name] shop will have the following startup cost;
Keys to Success
Equipment: Computer
Desks, chair, and racks
Shelving and its maintenance material, Office supplies
Salaries 306000
Marketing 5000
1.9%
Landscape Designs in the USA
Market Size Growth in 2021
5.6 bn
Landscape Designs in the USA
Annualized Market Size Growth from
2016-2021
The current mean annual salary for landscape architects in the U.S. is $73,160. And the occupation is expected to
grow employment by 6% through 2026. But the national average income for landscape architects is not consistent
across all U.S. states. In fact, in the lowest-paying state for landscape architects, they earn an average salary that’s
over $20,000 less than the national average.
https://www.forbes.com/sites/andrewdepietro/2019/04/26/landscape-architect-salary-state/?sh=4d1ebe8646ff
The degree of competition in the market is moderately consolidated. The leading landscaping companies are eyeing the
emerging demand trends' capitalization amidst tough competition put forth by the small domestic and regional players.
Some of the industry's most notable players include BrightView Holdings, Inc., TruGreen Inc., The F.A. Bartlett Tree Expert
Company, Gothic Landscape, Landscape America, Liberty USA Landscaping, Park West Companies, and Yellowstone
Landscape, among others. In January 2020, BrightView Holdings, Inc. acquired Summit Landscape Group, LLC, a South-
Carolina-based commercial landscaping company, to further enhance its outreach across the country with expanded
services. According to Lawn and Landscape, California had the largest number of Landscaping.
Landscape Design industry operators are adaptable. Work can be conducted outside of the office, at local
project sites, or within employees' homes, providing a boost to industry operators amid temporary closures of
nonessential businesses throughout the United States.
As coronavirus craziness calms down and people begin to revert to former, less hygienic habits, their desire to
remain safe and well remain intact as the possibility of future pandemics persists. This will create a massive
opportunity for providers of physical spaces to embed health-boosting measures into the same areas that their
customers pass through, making staying healthy an additional component of their brand's offer.
The global pandemic has highlighted the multitude of benefits we receive from being in nature, even if it is solely a
view of vegetation from a window. And as we spend more time indoors by necessity, the lessons of landscape
architecture, social science and sustainable design have become all the more important in maintaining healthy lives.
One of the clearest examples of this is the evolving focus on biophilic design, which seeks to integrate nature into
our indoor spaces.
https://www.prnewswire.com/news-releases/united-states-landscaping-market-analysis-2020-2025-trends-
developments-and-the-impact-of-covid-19-301127733.html
https://www.ibisworld.com/united-states/market-research-reports/landscape-design-industry/
https://www.ibisworld.com/industry-statistics/wages/landscape-design-united-states/
https://www.kriteria.co/design/6-trend-predictions-for-a-post-coronavirus-landscape
https://www.ibisworld.com/industry-statistics/market-size/landscape-design-united-states/
Marketing Segmentation
[Company Name] will target families with a yearly salary of over $X. The median salary of $X or more is focused on
because they tend to have more extra cash for the care of their lawn or mini garden while bringing down pay; families will
tend to give their particular garden mind.
In the most recent three years, homes' costs in the adjacent urban place notices have soared. Numerous families have a
level of pay has purchased bigger bundles in the adjacent wide open, than In any case, a considerable lot of them are
caught off guard for the level of care such huge yards require and wind up with little gardens close to the house and
congested real estate advance away.
By focusing on clients with expansive gardens and property packages, we will fill the specialty of urban flight and keep our
profit higher than we could with little yards. Transportation time and expenses for all the gear make it more productive to
do a couple of huge gardens than numerous littler ones.
By making an eminent showing regarding these rustic gardens in the operation's first year, we plan to assemble positive
notoriety, which will continue with suggestions to collaborators and companions in our clients' previous urban
neighborhoods. Since we need to augment garden measures in both settings, our inevitable effort to urban homes will
concentrate on top-of-the-line houses and yards on huge, frequently more established parts.
The business side is by and large overhauled by more giant arranging services. The private side is adjusted by both
arranging organizations and essential grass mind benefit organizations. Yard-mind business is comprised of numerous
little organizations. It happens due to the high work power and low startup expenses of the Company. The firm is
defenseless against retreat, as garden care is an extravagance.
In conclusion, the grass mind industry is occasional, with the high season being spring through fall. There is ordinarily little
action in the winter. However, some can be accomplished by gaining a customer base that will use month-to-month
upkeep through the winter months.
Marketing Strategy
Our promoting technique in the preceding year depends significantly on up close and personal contact amongst Fahim
and potential clients and informal exchange from fulfilled customers. In the second year, we will put more promotions in
various papers (for example, in the close-by city) and attempt to create more informal exchange from our clients.
Sales Strategy
[Company Name] deals system will be founded on one-on-one interchanges with potential clients. By going way to
entryway in his particular neighborhood, Mr. A can turn out to be more well known to these people and exploit his social
identity.
In the startup period, we will set up the workplace and buy the real grass mind hardware. In the meantime, Mr. A will
burn through three to four evenings seven days, particularly on ends of the week, circumventing the area to scout out
issue yards and converse with potential clients. There are no less than two ends of the week coming up that are probably
going to be scorchers when potential clients will look outside and imagine that the exact opposite thing they need to do is
go out and cut the grass - these are our most perfect days to solicit the area, offering services many don't understand
they need.
In the wake of getting in the entryway, Mr. A's test will successfully convey his experience and aptitudes in yard-mind and
related work. He will bring an arrangement of a portion of the most pleasant yards he has chipped away at previously
when acting as set-out greens keeper toward ABC exterior decorators and photographs of our grass, which is more like
the ones in the area. He is also ready to offer a free gauge and cutting for those occupied with a conceivable contract.
Perhaps, a portion of the free cuttings won't end up being long-haul clients. Our focused costs and predominant services
will transform the more significant part of the leads into clients.
By year two, the business will be prepared to grow outside of the area. By then, we will put more promotions in the
neighborhood paper to create the Company. When individuals call with inquiries, Mr. A will have officially developed a
dedicated client who can fill in as a viable referral framework.
Swot Analysis
Swot Analysis
Personal Plan
Mr. B has worked medium pay worker at ABC Landscaping close by his father for over a year now and will assist the
privately-owned Company amid his late spring breaks. His qualities incorporate topiary configuration, support work, and
edging and trimming.
In the first season of the operational year, we will contract a moment greens keeper and perhaps a third, contingent upon
how bustling we are. We are looking for somebody with no less than two years of involvement in the yard-mind industry,
with tender loving care and a decent, hard-working attitude. Mr. B is, as of now, conversing with some of his companions
about perhaps applying for this occupation, and they are great applicants. It will presumably be a regular position unless
winter work winds up having a higher request than anticipated.
The pattern with the private clients is that they are settling on their choices in light of referrals and saw demonstrable skill
and services nature.
Key milestones
We have set up some fundamental points of reference to keep the commercial strategy needs set up. Mr. A is
accountable for all objectives straightforwardly identified with yard care and representative practices; Mr. B will manage
our showcasing materials - handouts, business cards, promotions, and so forth.
We have portrayed out just a couple of turning points past the principal year, as subtle elements of that execution will
turn out to be all the more apparent in the first season. For the time being, we are centered around setting up the
workplace and gathering clients.
Table 2 shows Milestone and Tasks
Maturity stage
Growth stage
Financial Plan
Financial Highlights
Revenue is expected to grow to $XXX by 2023
● Expected growth rate at x%.
Revenue Assumptions
[This is Sample]. The Financial Plan is based on critical assumptions; most of them are shown in the following table as
monthly and yearly assumptions. From the beginning, we recognize that the growth rate and initial numbers are critical.
The general expenses and staff costs are based on realistic values.
Important Assumptions
The Financial Plan is based on critical assumptions, most of which are shown in the following table as monthly and yearly
assumptions. From the beginning, we recognize that the growth rate and initial numbers are critical. Churn rate, The average
order price. The general expenses and staff costs - based on realistic values.
Operating Expenses
Company Name expects operating expenses to $335k in Year 1 to $23m by Year 5. The full five-year projection for
operating expenses is highlighted in the table below.
Revenue $ $ $ $ $
1,046,173 2,460,118 4,200,33 6,687, 10,365,071
4 301
Cost of Service $ $ $ $ $
784,630 1,845,089 3,150,25 5,015, 7,773,803
1 476
Gross Profit $ $ $ $ $
261,543 615,030 1,050,08 1,671, 2,591,268
4 825
Operating
Expenses
Payroll – $ 110,200 $ 112,404 $ $ $ 119,284
Salary & 114,652 116,94
Wages 5
Web Development $ $ $ $ $
36,000 24,000 12,000 12,000 12,000
Marketing Expenses $ $ $ $ $
65,386 73,804 105,008 167,18 259,127
3
Rent & Utilities $ 4,250 $ 4,420 $ 4,597 $ $ 4,972
4,781
Miscellaneous Cost $ $ $ $ $
1,839 1,913 1,989 2,069 2,151
Legal & $ $ $ $ $
Consulting 3,000 3,120 3,245 3,375 3,510
Fees
Stripe Fee $ $ $ $ $
9,180 9,547 9,929 10,326 10,739
PayPal Fee $ 22,128 $ 23,013 $ 23,934 $ $ 25,887
24,891
Telephone And $ $ $ $ $
Internet 2,000 2,080 2,163 2,250 2,340
Stationery $ 870 $ 905 $ 941 $ 979 $ 1,018
Medical Insurance $ $ $ $ $
1,200 1,200 1,200 1,200 1,200
Amortization & $ 583 $ 602 $ 602 $ 602 $ 602
Depreciation (Life
of
Assets in Yrs.)
Total Expenses $ $ $ $ $
256,754 257,130 280,388 346,73 442,968
2
Taxes $ $ $ $ $
6,267 68,001 146,243 153,55 161,074
6
We expect to be profitable in all five years of operations, with sales increasing over the next two years we establish. And
increase our customer base. We hope to increase sales from $ 1 m to $ 10 m in year 5. This increase in sales is under
reasonable consideration of the current situation. As we expect, after COVID 19 lockdown, many customers will go for
laser tag gaming. Company Name has reported an increase in the sale of an average of 4% monthly till year 5. The gross
margin has also increased with a similar ratio. This dramatic growth in sales and operating income is due to an increase
in marketing and promotion budget. With a low operating cost, the Company holds a very positive average net income
to average sales ratio of 16%. However, it's noticeable to mention that the first-year Company has incurred a loss of $
1,478. The numbers indicate the Company's strong cash flow position and the ability to acquire future loans from the
bank.
Balance Sheet
Table 5 Balance Sheet
Balance Sheet Year 1 Year 2 3rd Year 4th Year 5th year
Asset
Current Assets
Cash -$ $ $ $ $
3,907 286,594 910,649 1,984,577 3,725,301
Total Current -$ $ $ $ $
Assets 3,907 286,594 910,649 1,984,577 3,725,301
Fixed Assets
Tangible assets
Laptop 1 $ $ $ $ $
949 949 949 949 949
Laptop 2 $ $ $ $ $
949 949 949 949 949
Computer $ 535 $ 535 $ 535 $ 535 $ 535
Mobile Phone 1 $ $ $ $ $
579 579 579 579 579
Accumulated -$ -$ -$ -$ -$
Depreciation 583 1,186 1,788 2,390 2,993
Non-Tangible assets
Total $ $ $ $ $
2,429 1,827 1,224 622 19
Total Assets -$ $ $ $ $
1,478 288,420 911,873 1,985,199 3,725,320
Equity & Liability
Non- Current
Liabilities
Long term loan $ $ $ $ $
- - - - -
Total Liability $ $ $ $ $
- - - - -
Capital Investment
Profit/Loss -$ $ $ $ $
1,478 288,420 911,873 1,985,199 3,725,320
Total Capital -$ $ $ $ $
1,478 288,420 911,873 1,985,199 3,725,320
Total Equity & -$ $ $ $ $
Liability 1,478 288,420 911,873 1,985,199 3,725,320
Figure 3 Expense Share
2,000,000
Following the balance sheet, our web-based platform has few fixed assets, and almost all of our assets are liquid.
There are no debts by 2025 and have net cash of over $3.7m.
Cash Flow
Table 6 Cash Flow Statement
Cash Flow Statement Year 1 Year 2 Year 3 Year 4 Year 5
Net Cash -$ $ $ $ $
increase/decrease 3,907 290,501 624,055 1,073,928 1,740,724
Opening Cash -$ $ $ $
3,907 286,594 910,649 1,984,577
Net Cash -$ $ $ $ $
3,907 286,594 910,649 1,984,577 3,725,301
Our cash flow statement resembles our projected income statement. It is both due to no payable and receivable days and
less intangible assets, which means few fixed assets get depreciated. On an annual basis, all our revenues and expenses
are received and paid for in cash. In the first year of operation, we have projected to gain approximately
$286,594 of net profit. It will get its finances from investors and launch at an internal rate of roughly 49% annually. Note
that we will begin to earn a surplus and generate cash in the first year of operation. Any excess money generated will be
used to repay debt or pay returns.
Profitability Ratios
Figure 6 Profitability Ratios