Law y e r s a n d

SOCIAL MEDIA
IN 2016

76%
of law firms maintain an online presence
compared to 55% in 2012.

LAWYERS WITH THE FOLLOWING PRACTICE AREAS

ARE MOST LIKELY TO HAVE PERSONAL SOCIAL
MEDIA PROFILES FOR WORK-RELATED PURPOSES:

COMMERCIAL 80%
CORPORATE 80%
CONTRACTS 79%
LITIGATION 77%
EMPLOYMENT/LABOR 77%

Lawyers spend an average of

1.6 HOURS PER WEEK 6

13
7
14
1
8
15
9
2

16
3
10
17
4
11
18
5
12
19
using online communities/social networking 20 21 22 23 24 25 26
27 28 29 30
sites for professional purposes.

LAWYERS USE SOCIAL MEDIA FOR A NUMBER OF REASONS:

71% 48% 45% 24%

career client education/ case
development/ development current investigation
networking awareness

24%
of lawyers have had a client retain
them directly or via referral because of

their online networking.

LINKEDIN
https://www.linkedin.com

Lawy e r s a n d
LINKEDIN
1d
Jones & Smith, LLC
Law Firm

57%
of law firms maintain a
presence on Linkedin.

1d
Suzie Smith
Lawyer

73%

of lawyers maintain a

PERSONAL
presence on LinkedIn.

Like • Comment • Share • 5

FACEBOOK
https://www.facebook.com

Lawy e r s a n d
FACEBOOK
Wilson & Jones, PC
16 hrs.

35%
of law firms maintain a
presence on Facebook.

Will Wilson
3 hrs.

27%
of lawyers maintain a personal
presence on Facebook for

PROFESSIONAL
purposes.

TWITTER
https://www.twitter.com

Lawy e r s a n d
TWITTER
Davis & Hill, LLP @davishillllp • 18h

21%
of law firms have a presence on
Twitter compared to 13% in 2012.

2015 21%
2012 13%

Michael Hill @Michaelhill • 2h

23%
of lawyers have a
presence on Twitter for
professional purposes.

GOOGLE PLUS
https://www.plus.google.com

Lawy e r s a n d
GOOGLE PLUS
Sara Alden Shane Webb
Shared publicly • 9:03 AM Shared publicly • 9:03 AM

9%
of lawyers use
Google Plus for
Crandall & Alden, PC professional
Shared publicly • 9:03 AM
purposes.

10%
of law firms have
+
a presence on
Google Plus.

Lawye r s a n d
BLOGGING
26%
of law firms maintain a legal blog
up from 22% in 2012.

7% of lawyers maintain a blog for professional

purposes compared to 9% in 2012.

2015 7%
2012 9%

LAWYERS WHO MAINTAIN A LEGAL BLOG FOR

PROFESSIONAL PURPOSES:

MANAGING PARTNERS 11%

SOLO PRACTITIONERS 9%
ASSOCIATES 7%
PARTNERS 4%

39%
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30
have been
Lawyers spend retained by a
client because of

1.9 HOURS PER WEEK

their blogging.

updating/maintaining their personal legal blog.

Lawy e r s a n d
WEBSITES
85%
WEBSITE
https://www.plus.google.com

of law firms

HAVE A WEBSITE

TYPES OF INFORMATION FOUND ON LAW FIRM WEBSITES INCLUDE:

FIRM INFORMATION 98%

ATTORNEY PROFILES 98%
ATTORNEY CONTACT
INFORMATION 97%
ATTORNEY ARTICLES/
PRESENTATIONS 64%
PRESS RELEASES 56%
LINKS TO FIRM’S SOCIAL
MEDIA PROFILES 51%
FIRM NEWSLETTER 38%
SELF-HELP LEGAL
INFORMATION/GUIDES 26%
CLIENT INTAKE FORM 18%
REAL-TIME
COMMUNICATION TOOLS 6%

DOES YOUR LAW FIRM'S WEBSITE INCLUDE INTEGRATION WITH

SOCIAL MEDIA AND YOUR PRACTICE MANAGEMENT SYSTEM?
IF NOT, MAYBE IT'S TIME FOR AN UPGRADE.

Use this "Law Firm Website Checklist" to find out if it's time
to revamp your firm's website: http://tiny.cc/vsqr8x

Source: ABA's 2015 Legal Technology Survey Report