EU and Innovation

● Introduction
● Seminars/Webinars of Innovation in the EU Website
● YouTube EU Innovation Channel
● A Course Designed for Innovation
● Innovating the City of the Campus by EU students in collaboration with the
Municipality
● Innovation Centers in Barcelona
● Publication of the Innovations in Barcelona
● Entrepreneurship Course with Product Development and Marketing Mentor
● Innovation Awards of EU
● Establishing a Business Innovation Club in EU
●

Introduction
Invention that gets out in to the world is innovation. The term innovation may refer to
both radical and incremental changes in thinking, in things, in processes or in services.
Often, innovation is confused with other concepts as invention and creativity.
Invention is the first occurrence of an idea for a new product or process, while
innovation is the first attempt to carry it out into practice. Innovation occurs when
someone uses an invention or an idea to change how the world works, how people
organize themselves, or how they conduct their lives.
Innovation typically involves creativity, but is not identical to it: innovation involves
acting on the creative ideas to make some specific and tangible difference in the domain
in which the innovation occurs. For innovation to occur, something more than the
generation of a creative idea or insight is required: the insight must be put into action to
make a genuine difference, resulting for example in new or altered business processes
within the organization, or changes in the products and services provided. Creativity
implies coming up with ideas, innovation is bringing those ideas to life. That makes
innovation the distinct undertaking it is.
This project involves the introducing, settling and improving the innovation basis in the
European University in every field possible. Since innovation is vital in one company´s
life, and Business Schools can be seen as a company with customers as students and
products/services as studies they offer, EU should take promising steps to implement
the phases in its own body.
This report involves the probable methods to introduce and implement the innovation
in EU. The strategies can be seen as a whole to serve for the image of innovation of EU
and it might be seen as a start of a continuing process.
The innovation process of EU could be thought as parts of a whole linking together. The
courses will guide the way to associate with companies, municipalities and innovation
centers. The real innovation projects will bridge the way to film real innovative videos
of EU both in EU Website and EU YouTube Channel. The Innovation Awards and EU
Innovation Club will motivate people and at the same time increase the prestige of EU.
All these will combine to create the image of EU, A Business School of Innovation.
Seminars/Webinars of Innovation in the EU Website
The Idea
● Organizing Innovation Seminars with the most innovative people in business
both locally and internationally.
● Two options of posting on the web are seen probable
○ Posting the seminars as webinars (part or full version)
○ Posting the interviews of innovation made with these people
The Organization
● For each campus of EU, there could be staff assigned to find (preferably locals
because of ease of reachability and expenses) innovative, experienced and open
people who are able to express their thoughts and willing to help educate people.
● As the elimination process finishes in each campus, there could be interviews
held with each innovator person for the EU website and YouTube EU Channel.
● Then, the seminar could be held during the semester with early innovation case
studies before the seminar and case study during the seminar and mini project
after the seminar (preferably real life project)
Benefits
● For students, it will be an eye opening experience with regards to their
experience of real introduction to innovation. (Everyone talks about something
called innovation, but what is it really and how do you achieve a hands-on
experience, developing the real intuitive feeling)
● For EU, it will be extremely beneficial for growing values and image since
innovation is clearly one of the most important growth reasons for companies
and also individuals in today´s competitive environment. EU can use this fact
 as a value of growth and image opportunity. Hence, EU will become innovative
by giving extreme importance to innovation itself starting with the innovative
professionals taking part in the process.
● Website will be original, active with different webinars/interviews with
promising professional innovative intellectuals most importantly gaining EU an
image of innovativeness itself. (a part of the innovative image of EU)
Costs
● Two options are seen possible for arranging the Professional to give seminars
○ Through personal relationships and helping students grow and giving
the chance the professionals to share their ideas with students and other
people, honoring them with certain titles.
○ Paying a fix amount for seminars (the fee will include webinars and
interviews). This is for students and education of young people.
● Programming cost for the video application on the EU website.
Probable Innovative Professionals found in the Barcelona Area

Nuria Oliver

Current Status: Scientific Director of Multimedia at Telefónica I+D

Short Resume
She has a PhD of telecommunications engineering from MIT. She worked in Microsoft
with Bill Gates. She currently works in Barcelona to create mobile services.
She might also be considered as an academician.

Personal Website: http://www.nuriaoliver.com/

Interview with Nuria Oliver :http://w3.bcn.es/AB_CDA/P00Persistencia/

P00ServeiPersistenciaCtl/0,3259,83057194_83070530_3_468269547,00.html?
accio=detall&nomtipusMCM=entrevista&calMarc=1
Quote of Nuria Oliver: “I do research to improve people’s quality of life”

Contact Information

Telefonica R&D
address: Via Augusta, 177
Barcelona, Spain

email: nuriao at tid.es

phone: +34 630726085

Xavier Capellades

Current Status: CEO & partner at Wututu

Short Resume
Past
● Manager Entrepreneurship Program at Innovation Park La Salle
● Assistant Manager at Innovation Park La Salle
Education
● La Salle Business School BCN - Manhattan Collage New York
● Enginyeria La Salle (URL)
More Information
http://www.linkedin.com/pub/1/826/432
About Wututu
Company Website: www.wututu.com
WututuWututuhas was established in Barcelona in 2005 by Jordi Faci with the mission
of providing the marketing industry with high-end technology-based solutions. From
Barcelona and Pamplona (Spain), Wututu’steam develops exclusive systems to improve
the effectiveness and the control of any out-of-home advertising and communication
media. Wututu currently focuses on satisfying two key needs:

● Grabbing the target audience’s attention through Scr3enD

● Measuring the impact of out-of-home advertising through Person Counter by

WututuWututu’sHistory

● March 2007 -Xavier Capelladesstarts his task at Wututuas its former CEO,
achieving the attainment of further financial support from two important venture
capital companies: SODENA and La CaixaCapital Semilla.
 ● May 2007 –Wututureceives the Digital Innovation Award 2007during the
Internet Global Congress in Barcelona (Spain).

More information: http://www.wututu.com/admin/uploads/docs/Press%20Dossier.pdf

Jordi Faci (Wututu)
Current Status: CEO of Wututu
Contact Information
Polígono Mocholí, Plaza CEIN, 5, Nave R2 31110 Noain
T 931623448
info@wututu.com - http://www.wututu.com

YouTube EU Innovation Channel

The Idea
● Building an EU Channel that mainly focuses on innovation webinars, interviews
etc. to reflect the image of innovation of EU.
The Organization
● As each interview and webinar of innovation takes place, adding the video to the
EU Channel with certain tags at the same time as the video is added to the EU
website.
● The EU President, top officials, professors and successful students may also
have videos about innovation, business, university, education etc. under certain
categories in the EU website and YouTube EU Channel.
The Benefits
● Increasing the (high quality) existence of the EU on the web with certain tags
attached to the videos in YouTube since YouTube is a company of Google, the
search result positioning is aligned in advantage of YouTube.
● The image of EU Innovation will extremely grow in minds with increasing
high quality content that is categorized under certain groups as Innovative
Professionals, EU People( Managers and Employees), Professors and Students
(Presenting their semesterly cases of their innovation class for instance)
● It will be informative academically and since it is a part of altruism (selflessly
giving) it will be good for sharing the information, which can in midterm pay
back as business also by word of mouth marketing. It can cause viral marketing
with high quality content videos that really interest innovative people around the
world.
The Cost
● Starting a YouTube Channel is free of charge. Content matters.
Companies and Business Schools with YouTube Channels
MIT YouTube Channel (Extensive Channel that shows what the ultimate perspective
could be for a University Video Channel)
http://www.youtube.com/results?search_query=mit&search_type=&aq=f

A Course Designed for Innovation

The Idea
Top Business Schools offer Innovation Courses that teaches students the principles of
innovation. In today´s highly competitive world, innovation is of essence. That´s because
having innovation in the curriculum not only add to the value the students attain, but also
increase the value and prestige of Business Schools it is offered.
The Organization
It is projected that there are 2 ways to organize an innovation course, which are:
● Searching independently to find the topics and content of innovation with expert staff.
● Hiring an expert in the field who already gives innovation courses in other top schools
or organizations.
An example of the curriculum of an innovation course of a Business School:
http://www.econ.au.dk/fagbeskr_institut/f08/f08_valgfri/4034_Innovation_f08.pdf
http://www.econ.au.dk/fagbeskr_institut/f09/valgfrie/
4609_Strat_%20mngt_innovation_HIH_f09.pdf
As they do in the above example, syllabus of (all the courses of EU, both undergraduate
and graduate) may be put in the website instead of their names only, making the site more
informative about the courses and having a better existence on the web (the above link was
found by searching business school innovation).
The Benefits
Offering a ´´Innovation Course´´ is a significant part of the total innovation process (success) of
the European University.
By offering an innovation course, EU will benefit from:
● Gaining prospective students with Innovation an important part (attracting idea) of the
given education
● Certain webinars given to students and being made online (YouTube and EU website)
helping the EU spread the word of ´´EU and Innovation´´.
● Students working on real life projects with municipalities and their own innovative
ideas turning into real projects.
● Working with the companies for semesterly innovative marketing, business etc.
projects, students will gain real life experience, feel what the innovation is, build
relations with the companies and add much value to their CVs.
The Cost
Estimated cost is hiring the expert.

Innovating the City of the Campus by EU students in collaboration with the Municipality
The Idea
Every part of life, innovation is significant to make a real difference and be remarkable among
others. All cities have many ways to innovate and this can be used as an opportunity for both the
students and city to create innovative values.
The Organization
The officials to be contacted and given a briefing regarding the content of the innovation.
The key questions could be to ask:
● What have been their innovative projects in the recent years?
● What is it for the present time?
● What do they need mostly? What are their problems?
● Then more research input can be entered to the project by making field trips and making
focus groups for the city innovation development.
● Then a semester long project can be held with the faculty, students and staff of the
municipality with all the tools of the city open to the students during the project.
● A real life end result can be achieved, realized aiming efficiency of work and costs.
The Benefits
● The city will highly benefit from creative innovations.
● The students will benefit from gaining experience, adding value to their CVs and
probable job positions /internships after the projects.
● EU will benefit from working on the city innovations to have a more prestigious place,
which will take an important role of completing the image of Innovative Business
School of EU.
The Costs
● No foreseen costs. It will fully be funded by the municipality and in return, EU will
offer the students´ labor and innovative projects that reach spectacular results.

Innovation Centers in Barcelona

The Idea

The idea is to connect students, faculty, and management of EU with outside people by the
help of Innovation Centers. By using their tools and methods of innovation creation, innovation
centers can be vital for EU to implement its innovation goals.

The Organization

There are two major innovation centers in Barcelona, which are

● Barcelona Activa
 ● IBM Innovation Center in Barcelona

Barcelona Activa
Website: http://www.barcelonactiva.cat/barcelonactiva/en/index.jsp
PDF of Entrepreneurship and Innovation of Barcelona Activa:
http://ec.europa.eu/regional_policy/conferences/od2006/doc/presentations/a/
hernandez_11a17.pdf
About Barcelona Activa
Barcelona Activa promotes quality and future oriented employment and businesses
through seven activity lines included in its Action Plan 2004-2007.

Created in 1986, this municipal company was born as a business incubator with 16
projects installed. Today, Barcelona Activa has become a local and international
reference in the support for entrepreneurs, innovation, professional improvement and
creation of employment.

Barcelona Activa offers responses to the more than 100,000 participants who annually
come to its premises, coaching more than 1,000 new projects a year, with more than 115
companies installed in its Business Incubator and Technology Park, more than 30,000
participants have received attention in Porta 22, around 50,000 participants have entered
the world of new technologies in the Cybernarium, while more than 1,000 unemployed
have been contracted to learn a trade while working.
● Boosting entrepreneurship
To spread entrepreneurship and coach entrepreneurs to take the step from the
business idea to the creation of their own business.
● Consolidation and growth of new businesses

To facilitate the future of recently created businesses by generating cooperation

networks and contributing to the improvement of their competitiveness.
● New employment opportunities

To increase the professional opportunities that the new work cultures, new
occupations, and the emerging economic sectors bring with them.
● Access, inclusion and improvement of employment

To adapt the professional profiles of the people looking for work or wanting to
improve their occupation, and to foster labour inclusion of those collectives with
greatest difficulties, by responding to the needs of the companies.
● Training and skills improvement

To improve the professional knowledge and skills, and match them to the new
requirements of the knowledge society.
● Technological skills acquisition and diffusion

To turn the new technologies and their applications into a professional

development tool for people and companies.
● Promotion of inovation
 To make innovation the engine for generating initiatives and talent in Barcelona.
e-mail: Barcelonactiva@barcelonactiva.cat
Address: C/ Llacuna 162-164, 08018 Barcelona
Tel. 93 401 97 77
Cofunded by European Regional Development Fund , Ajuntament de Barcelona

IBM Innovation Center in Barcelona

IBM Innovation Center in Barcelona

IBM is a brand known for its innovation starting from being the creator of laptop and
pc.
http://www-05.ibm.com/es/events/centers/barcelona/innovation_center.html
The IBM Innovation Center Manager, Jordi Busquets, from Barcelona may be invited
for a seminar, webinar and video interview.
Jordi Busquets
IBM Innovation Center Manager
Mail: iibcn@es.ibm.com
Publication of the Innovations in Barcelona

Book Name: The Innovation Route in Barcelona

Source: http://w3.bcn.es/AB_CDA/P00Persistencia/P00ServeiPersistenciaCtl/
0,3259,83057194_129440096_3_453322843,00.html?
accio=detall&nomtipusMCM=Documents%20i%20Publicacions&calMarc=1

Ajuntament de Barcelona - Barcelona Activa

The publication Ruta de la Innovació a Barcelona (“The Innovation Route in

Barcelona”) is a guide which describes (giving precise locations on the street plan
of the city) the centres, institutions, companies and other entities which are currently
practising innovation in Barcelona. The fact that these entities are located in different
areas of Barcelona provides an opportunity to discover the various focuses of
innovation while taking an enjoyable walk around the city.

Publication on sale at the official bookshops of the City Council of Barcelona, the
Generalitat, and the Diputació (The Provincial Council).

In order to open the book visit the Barcelona Innova Publications section. Year: 2007,
Pages: 92, PVP: 12€
Entrepreneurship Course with Product Development and Marketing Mentor
The Idea
A course that teaches entrepreneurship and at the same time support the innovation course can
be designed to implement the semesterly projects and achieve real results.
The Organization
● The course content may be imported from another Business School
● An instructor who already teaches the subject can be hired
● Staff/Faculty of EU can work on the course content and strategy by combining other BS
courses and adding their own experiences with entrepreneurship.
The Benefits
● The course will provide the bridge between innovation and market by offering the tools
to implement innovation into the market.
● Innovation requires creativity (if not invention) and entrepreneurship, creativity to
create the idea and entrepreneurship to work on and implement that idea to make it
marketable product.
The Cost
● Hiring the instructor/experts and purchasing the course content.
Innovation Awards
The Idea
Innovation is currently one of the most important topics of today´s business world. An
innovation award in and among campuses and among local companies could be organized.
The Organization
● Innovation awards can be organized from one center, Barcelona Campus and held
locally for the 1st year.
● As in the case of SeedRocket.com, another sponsor could be found as La Caixa to
support and implement the awards organization.
The Benefits
● Could be thought of as a means to implement (last step) the image of EU, Business
School of Innovation.
● Will gain publicity and prestige to EU.
● Will motivate students to create ideas and implement them to real innovations.
The Costs
● Organization and awards
● Sponsorship needed and highly likely since the idea of innovation is interesting and
attractive to many companies and institutions.
Establishing a Business Innovation Club in EU
The Idea
To bring students who are willing to create and achieve real results of innovation together to
work in groups, share ideas and implement them to a real result.
The Organization
● A team of organizing staff could be selected within the EU.
● Certain rules, definition and descriptions (if possible a manual) could be written to
determine the context of the EU Innovation Club.
● Certain contacts can be built with many companies, the local municipality and
innovation centers to help students grow the ideas to projects and finally to results.
The Benefits
● The EU Innovation Club (EUIC) will give students to interact with each other,
companies, municipalities and innovation centers with regards innovation. It will be a
highly learning experience.
● For instance, the EUIC projects archive, current projects and future projects could be
made online in the EU website so that prospective students, parents, staff, students can
see and have a better idea about EU as a Business School of Innovation.
● Since the projects will be real and innovation is not only to create, but to implement the
project, then each project will be expected to have financial benefits earning also to the
student and EU a share of the product.
The Cost
● No cost is foreseen.