University Of Okara

Name : Faisal Shah

Class : BBA (3rD)
Sec : (B)
Roll No : 5194

Q#2: Exploratory Project

What is communication?
Communication is a two way process of exchanging information using of
common, medium to reach understanding with the response behavior of
receiver.

Sending and receiving message in such a way as a receiver may understand its
true meaning.

Communication is a process of exchanging verbal and non-verbal messages.

Levels of communication:
There are five levels of communication.

Extrapersonal communication

Intrapersonal communication

Interpersonal communication

Organizational communication

Mass communication

Extrapersonal communication:
Communication between human beings and non-human beings entities in extra
personal. E.g. when your pet dogs comes to you wagging its tail as soon as you
return homes from work, it is an example of extrapersonal communication. A
parrot responding to your getting is another example.

Intrapersonal communication:
Intrapersonal communication takes place within an individual. We know that
the brain is linked to all parts of the body by an electrochemical system. E.g.
when you being to “feel hot”, this information is sent to the brain and you may
decide to “turn” on the cooler.

Interpersonal communication:
Communication at this level refers to the sharing of information among people.
To compare it with other forms of communication, such as intrapersonal,
organizational etc. we need to examine how many people are involved, how
close they are to one another physically, how many sensor channels are used
and the feedback provided. E.g. Teacher delivering lecture in the class and
students asking questions.

Formal Interpersonal

Informal Interpersonal

Formal Interpersonal:

When we communicate in formal words in good manner with a planning. E.g.

we are going to present before class.

Informal Interpersonal:

We are in friend and communicate with them in casual language. E.g. we are
using and types of language like Urdu, Punjabi this communication.

Organizational communication:
Communication in an organization for various activities. A large number of
employees are involved in several different activities the need to communicate
effectively becomes greater in an organization with a proper networking
system. Communication is an organization is possible even without direct
contact between employees. Organizational communication can be further
divided into the following:

Internal operational communication

External operational communication

Personal communication
Internal operational communication:

All communication that occurs in organization is classified as internal

operational communication.

External operational communication:

The work related communication with people outside the organization has with
people outside the organization is called external operational communication.

Personal communication:

All communication in an organization other than that for business or official

purpose is called personal communication.

Mass communication:
Mass communication is meant for large audiences and requires a medium to
transmit information. There are several mass media such as journals, books,
television and newspapers. The audience is heterogeneous and anonymous, and
thus the approach is impersonal. Press interviews given by the chairman of a
large firm, advertisement for a particular product or service and the like take
place through mass media. E.g. Mass communication include commercial
advertising, public relation, journalism, and political campaigning.

Characteristics of mass communication:

Large reach: Mass
communication has the capacity to reach audience scattered over a wide
geographical area.

Impersonality:
Mass communication is largely impersonal, as the participants are known to
each other.

Presence of gatekeeper: This

“gatekeeper” or mediator could be a person or an organized group of person
active in transferring or sending information from the source to the target
audience through a mass media. E.g. In a newspaper, the editor decides which
news makes it to the hands for the reader.