Summary Crafting strategy

Assignment#1

By

GhufranNaseer
 Summary of article Crafting Strategy

In any organization the role of manager (chief executive) is of

great importance to achieve the objectives of the organization’s
well known professor of Management Mr. Henry Mint berg at Me
Gill university defines as:

A manager is like a craft man and strategy is his clay

A single craft man is like an organization that plans technically his

craft by involving some strategy which he has learnt from past
experiences e.g. a potter who is going to make pots is like an
industry; he has to plan the following steps

 Selection of a place (similar to the industry site)

 Arrangement of a plat form (like a machinery in an industry)
 Making arrangement of a suitable clay (similar to material
used in an industry for making items)

Now when he/she puts a lump of clay on a plate form starts

thinking tacitly in his/her mind and in using his/her fingers over
the lump of clay involving the past experiences and also aware of
the future prospects. The product that is produced on the plate form
using past experience makes the corporate capabilities and a future
of market opportunities .Strategy is a plan of some sort a
organization can have a pattern (strategy) for marketing until
1974,e.g she made a small decorative ceramic animals and other
objects then she introduces the new pattern for future prospect.
Equivalent patterns are followed in an organization. A craft man,
can change his/her pattern easily for intense, mapping the product
models at Volkswagen from 1940 to 1970’s.Potter uses his fingers
to make a pot, that may be a bowl ,now different things with
different patterns strategy has emerged. Actions has driven
thinking, one idea leads to another one e.g. a salesman of some
company introduce some product in the market, after sometimes
the sales of this product is reduced the salesman return to his
company and recommend some modification in the same product.
A new product emerge in the market which finally opens up a new
maket.The company has changed the strategic course some
salesperson take their innicative and modify product to suit their
customers. So, simple strategies can be formulated to enhance the
sale of the company. It is to be remembered that unrealized
strategies are always in concert with the claim. Effective strategies
always brings fruit even if the error is made e.g. a cat collapse on
the plate form of potter and it takes the shape of a bull. Thus errors
become opportunities and limitation grows creativity.
Organizations that craft their strategies have similar examples. The
modification in the product must be a continuous phenomena but
the period of the stability and modification usually be
distinguished and the major shift in the strategic orientation occur
rarely. Managing strategy is mainly to manage stability and not the
change because most managers do not believe in change but they
pursue the strategy which they have already got. Similar to a potter
at the plate form, Organization must think of past with hope of
managing future