City of Norcross

We simplify the creative process by researching and brainstorming ways

to help and support our clients.
 Jalia Killings
Coach

Heather
Flanagan
Project

Estephanie Guadalupe Joe Quetzaly

Martinez Vazquez Burchfield Olvera
Progress Chaser Record Keeper Document Controller PowerPoint Guru
“There is no power for change
greater than a community
discovering what it cares about.”
- Margaret J. Wheatley
Mission Brief

Our goal was to create a marketing

campaign to increase the traction on the
SNC’s social media platform.
 Our Goals
S (Specific)- Increase community interaction with the facebook/instagram pages, specifically through more
likes, comments, and shares than before. This will be done by starting up projects with local schools and more
informational videos being distributed.

M (Measurable)- Our success will be measured through the number of additional likes, comments and shares
that these posts start to get as opposed to before our new plans. Additionally, Norcross being re-admitted as a
green city would be proof of success for our campaign.

A (Attainable)- There are thousands of people living in Norcross, and therefore thousands of potential new
followers to interact with our posts. And Norcross can easily stay a green city when people listen to our social
media presence

R (Relevant)- Involving the community will raise more overall awareness for the importance of recycling and
staying green. As that is our desired result, our goals in this project will absolutely help us reach that.

T (Timely)- Earth day is coming up soon! As more and more holidays begin to pop up in the coming months,
there will be many opportunities for events or at least for some posts!
 Community Engagement

Consistent Hashtags,
Our Solution Animations, and Template

Engaging, Seasonal Posts

 Design Thinking Process
Test
Prototype • Build a
• Create a plan
Ideate template
• Translated
Define posts
• Hashtags
Empathize • Posts need
• Animation
more
• Citizens of engagement
Norcross
Decision Making Process
Identify the Problem Identify the Options Gather Information

Not enough community Hashtags, Animations, and

Creating a better template Local Collaborations all
engagement
increase the engagement
Posting more often

Advertising More Advertising will also

increase awareness
Decision Making Process
Consider the Outcomes Make the Decision Evaluate

Creating a new template is

Advertising is expensive Look at current posts
the best option
Creating a better template Analyze the data and the
is a free and simpler way to research
increase traction
 Local Competitions
Connecting to Schools
Community
Congratulatory Posts
Translated Posts
Norcross High
School’s
Submissions
 Create an Animation

Template

Save the
Words on slide Planet

#CityofNorcross #SNC #Sustainability

Calendar

May
January March • Recycle all
• Goals for • How to the School
the year Compost Papers

February April June

• Show our • Earth Day • Join the
Love to the Market
Community
Calendar

July September November

• Fun July 4th • Fun Fall • A Holiday
Post Post Post

August October December

• Going Back • Getting • Another
to School Ready for Holiday Post
Post Halloween
“There is no power for change
greater than a community
discovering what it cares about.”
- Margaret J. Wheatley
 Works Cited
“5 Reasons Why Instagram Hashtags Are Important - Newbird.” Newbird, 5 Nov. 2019,
newbirddesign.com/5-reasons-instagram-hashtags-important/. Accessed 15 Mar. 2021.
About | Norcross, GA - Official Website. www.norcrossga.net/1957/About. Accessed 29 Jan. 2021.
California, State of. 5 Environmental Social Media Accounts You Need to Follow Today.
www.calrecycle.ca.gov/blogs/in-the-loop/in-the-loop/2019/03/28/5-environmental-social-media-accounts-you-need
-to-follow-today. Accessed 16 Feb. 2021.
How to Create a Social Media Strategy in 8 Easy Steps (Free Template).
https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/. Accessed 15 Mar. 2021.
Importance of Hashtags in Social Media | Socialnomics.
https://socialnomics.net/2020/07/02/importance-of-hashtags-in-social-media-marketing/. Accessed 15 Mar. 2021.
Norcross, GA Demographics and Population Statistics - NeighborhoodScout.
https://www.neighborhoodscout.com/ga/norcross/demographics. Accessed 16 Mar. 2021.
Norcross, GA | Data USA. datausa.io/profile/geo/norcross-ga#demographics. Accessed 15 Mar. 2021.
Sustainability | Norcross, GA - Official Website. www.norcrossga.net/1956/Sustainability. Accessed 29 Jan. 2021.
Sustainable Norcross Commission | Norcross, GA - Official Website.
www.norcrossga.net/118/Sustainable-Norcross-Commission. Accessed 29 Jan. 2021.