ACADEMIC PLAN

APRIL 2021/2022 (JA211)

GMGA3073
STRATEGIC PUBLIC MANAGEMENT

DISTANCE LEARNING UNIT

PROFESSIONAL AND CONTINUING EDUCATION CENTRE (PACE)
UNIVERSITI UTARA MALAYSIA

1
NO. COURSE DETAILS

1. Course Name: STRATEGIC PUBLIC MANAGEMENT

2. Course Name: GMGA3073

3. Rationale of the course inclusion in the programme:

This is a BPM programme core course (programme complementary component course). It
discusses the need for strategic management in the public sector.
4. Credit Hours: 3

5. Pre-requisite: GMGA1013 Introduction to Public Administration

6. Objective(s):
After completing this course, students should be able to:
1. Understand the role of strategic management in the organisation
2. Relate the characteristics of strategic management in the private sector into the
public sector
3. Explain the importance of strategic management in the public sector, formulate
challenges in implementing strategic management in the public sector
4. Evaluate achievement of strategic management in the public sector

7. Course Learning Outcomes:

Upon completion of the course, students are expected to:
1. Know theories and models of strategic management which were used in the
organisations
2. Compare the characteristics of strategic management in the private sector with those
in the public sector
3. Formulate the importance of strategic management to the public sector
4. Draw conclusions on the need of strategic management to organisation achievement,
especially in the public sector
5. Analyse problems and challenges in implementing strategic management effectively
in the public sector

8. Transferable Skills:
1. Working in group (Teamwork)
2. Critical/Analytical thinking
3. Communication skills

9. Teaching-Learning and Assessment Strategy:

Mixed method between teacher-centred and student-centred.

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 10. Synopsis:
This course in general will expose the importance of strategic management in the organisation
not only in the private sector, but also in the public sector. In fact, strategic management is
now viewed as a requirement to any organisation in facing more challenging environment and
competition, especially in the era of globalisation. In the Malaysian public sector, the need for
strategic management is indispensable considering it is a way to strengthen a nation’s public
sector. Therefore, the public sector organisations’ management capabilities in preparing their
best strategic plan will strengthen the Malaysian public sector.

11. Delivery Mode:

1. Discussion
2. Group Presentation
3. Group Project

12. Assessment Methods / Types:

Individual Term Paper : 20%
Group Project : 30%
Group Presentation : 10%
Individual Final Assessment* : 40%

*- Will be informed in the 3rd Meeting

13. Course Coordinator/Instructor:

DZULHILMI AHMAD FAWZI
Department of Public Management
School of Government
Universiti Utara Malaysia
Tel: +6019-4000462
Email: dzul@uum.edu.my

Main References:
Bryson, John M. (2011). Strategic Planning for Public and Non-Profit Organizations. San Francisco:
John Wiley & Sons, Inc.

David, F. R. & David, F.R. (2017). Strategic Management: A Competitive Advantage Approach,
Concepts and Cases (16th ed.). New York: Pearson.

Joyce, Paul. (2015). Strategic Management in the Public Sector. New York: Routledge.

Wheelen, T., Hunger, J., Hoffman, A. & Bamford, C. (2018). Strategic Management and Business
Policy: Globalization, Innovation and Sustainability (15th ed.). New York: Pearson.

Zainal Abidin Mohamed, Ho Jo Ann & Wong Foong Yee. (2014). Strategic Management (2nd ed.).
Kuala Lumpur: Oxford University Press.

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SCHEDULE

Meeting Topic Duration

• Details about the course

• Course Assessment
• Introduction
• What is Strategic Management?
• What is Strategic Management in Public Sector -
Background 4 hours –
• Terminologies/Concepts Webex
1 • New Public Management Online
(23/04/2021)
• Strategic Management in Public Sector activities
• Factors involved
• Organisation
• Transactional
• Environment
• Influence of Triangular Strategy
• Discussion and Exercise

• Importance of Strategic Management

• Strategic planning
• Benefits of Strategic Management
• Financial and Non-Financial Benefits
4 hours –
• Strategic Management Process
Webex
2 • Understanding Strategic Issues
Online
(28/05/2021)
activities
• Strategic Management Process
• Public-Private Strategic Management
(differences/similarities)
• Strategic Policy-Making Process
• Discussion and Exercise

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 Meeting Topic Duration

• Formulating and Implementing Strategy

• Stages Involved
• Strategic Issues
• Roles and Dilemmas
• Evaluating Strategic Management
• SWOT 4 hours –
3 Webex
(25/06/2021) • SFAS
• PEST Online
• Benchmarking Strategic Management activities
▪ Stakeholders Evaluation
▪ Service Achievement
▪ Change Management
• Discussion And Exercise

4 hours –
• Issues and Challenges: Strategic Management in the
4 Webex
Public Sector
(16/07/2021) Online
• Group Presentation/Video Presentation activities

5 • Final Assessment

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 INDIVIDUAL TERM PAPER GUIDELINES

INSTRUCTION

Choose ONE (1) of the following topics and discuss on its concept:

TOPIC
TITLE
NUMBER
1 Benefits of Strategic Management
2 Human Resource Factors in Strategic Management
3 Technology and Strategic Management
4 Globalisation and Strategic Management
5 Collateral Damage and Strategic Management
6 Making the Right Choices in Strategic Management
7 Managing Change in Strategic Management
8 The Cost of Strategic Management
9 Strategic Planning
10 The Phases of Effective Strategic Management
11 The Drivers of Effective Strategic Management
12 Strategic Decision Making
13 Strategic Management for Service Providers
14 Strategic Management at Personal Level
15 The Challenges of Strategic Management

Note:
Plagiarism: No marks will be given if the students were found copying/plagiarising others’ work without
giving proper acknowledgement.

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TECHNICAL REQUIREMENTS
Please follow the requirements:

Full name (first row) and Matric Number (second row) on

Top Right Header
every page, in font Times New Roman 9pt, Bold, Italic

Margin (Top, Bottom, Left, Right)
Spacing
Font
Minimum number of pages
Maximum number of pages
Page number position
Minimum number of references
Appropriate types of references
(examples)
References/Citations Format
“Normal” settings @ 1” (2.54cm) on all aspects
2.0 (Double Spacing)
Times New Roman 12pt
5 pages (excluding cover page and references)
10 pages (excluding cover page and references)
Bottom Centre in Times New Roman 12pt
5
a) articles from journals; (b) books; (c) annual reports;
and (d) research reports.
APA 7th Edition

SUBMISSION
• All submissions of individual assignment will undergo Turnitin plagiarism checking, and the
result must be equal or less than 20 percent. Any submission with more than 20 percent
Turnitin plagiarism checking result will be rejected from the submission.

• Your submission of individual assignment must be in SOFTCOPY form in PDF file format
and the file name format is as below:
ITP_DISTANCE LEARNING CENTRE CODE_TOPIC NUMBER_MATRIC
NUMBER_NAME.pdf
Example:
ITP_E_6_200200_FULAN IBNI FULAN.pdf

• All submissions must be performed through the link provided in the UUM Online Learning.

• DATE OF SUBMISSION: 25 JUNE 2021, by 11:59PM

• PENALTY in terms of MARKS DEDUCTION OF 10% FROM TOTAL INDIVIDUAL

ASSIGNMENT MARKS will be imposed for those who are not following all submission
requirements as it will cause inconvenience to the course instructor in organising the
submissions.

PLEASE REFER TO THE COURSE INSTRUCTOR FOR FURTHER ENQUIRIES

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 GROUP ASSIGNMENT GUIDELINES

INSTRUCTION

• Each group will be required to perform ONE (1) of the following:

a) Propose/establish a public organisation and discuss/analyse on strategic management
aspects to the organisation, OR;
b) Discuss/analyse on the aspects of strategic management for your chosen public organisation.
The assignment group will be free to choose any public organisation, with the approval of
course instructor (fieldwork may be required for this assignment).
Note:
Public Organisations: Federal or State Agencies; Local Government; Federal or State Government-Linked
Companies (GLCs).

• Typically, strategic management involves the following sections:

1. Identification of organisational issues/problems.
2. Summary of analysis (Highlight your methods used in generating strategies/ alternatives
for the organisation).
3. Recommendations.

Note:
Plagiarism: No marks will be given if the students were found copying/plagiarising others’ work without
giving proper acknowledgement.

TECHNICAL REQUIREMENTS
Please follow the requirements:

Full name (first row) and Matric Number (second row) on

Top Right Header
every page, in font Times New Roman 9pt, Bold, Italic

Margin (Top, Bottom, Left, Right)
Spacing
Font
Minimum number of pages
Maximum number of pages
Page number position
Minimum number of references
Appropriate types of references
(examples)
References/Citations Format
“Normal” settings @ 1” (2.54cm) on all aspects
2.0 (Double Spacing)
Times New Roman 12pt
10 pages (excluding cover page and references)
25 pages (excluding cover page and references)
Bottom Centre in Times New Roman 12pt
5
a) articles from journals; (b) books; (c) annual reports;
and (d) research reports.
APA 7th Edition

8
SUBMISSION
• All submissions of group assignment will undergo Turnitin plagiarism checking, and the result
must be equal or less than 20 percent. Any submission with more than 20 percent Turnitin
plagiarism checking result will be rejected from the submission.
• The submission of group assignment must be in SOFTCOPY form in PDF file format and
the file name format is as below:
GP_DISTANCE LEARNING CENTRE CODE_GROUP LEADER’S MATRIC NUMBER_
GROUP LEADER’S NAME.pdf
Example:
GP_ E_200200_FULAN IBNI FULAN.pdf

• All submissions must be performed by the group leaders through the link provided in the
UUM Online Learning.
• DATE OF SUBMISSION: 16 JULY 2021, by 11:59PM
• PENALTY in terms of MARKS DEDUCTION OF 10% FROM TOTAL INDIVIDUAL
ASSIGNMENT MARKS will be imposed for those who are not following all submission
requirements as it will cause inconvenience to the course instructor in organising the
submissions.

PLEASE REFER TO THE COURSE INSTRUCTOR FOR FURTHER ENQUIRIES