Apple Juice Product Launch

Address :
# 61, Milky Garden Industrial Area Sarog,

Post Office - Sarog , Tensile – Theog,
District – Shimla, Himachal Pradesh (India)
Pin 171 201
URL http://www.sinchitika.org
Email. info@sinchitika.org
Ph. No. +91-01783 234261/234262
Fax : +91-01783 234222
Rebirth of your healthy life……..

Copyright ©Sinchitika (P)Ltd. All rights reserved Privacy policy Terms of use
SINCHITIKA PVT. LTD.
MISSION
To serve the customers with highly nutritious and delicious
health drinks based on fresh fruits and to retain the
position by providing quality.
VISION
To be the most adorable health drinks manufacturer in
the India.
Copyright © Sinchitika (P)Ltd. All rights reserved Privacy policy Terms of use
NEED ANALYSIS………
Market Size in (Rs cr. )

Growth rate in Health Drink Segment
1100
500
2007-2008 2011-1012
WHY HAPPLE…?
Happle
* Non carbonated *100 % preservative free.
HERBAL BOOSTERS Counteracts the effects of mental fatigue
* Ginkgo Biloba (leaves) and lack of energy.
Extract:-
* Panax Ginseng Extract:- Relieves stress, enhances athletic
performance,
increases feelings of well-being, enhances
the immune system,
reduces blood sugar and improves
cognitive functions.
OTHER ESSENTIAL * Vitamin B2 (as Riboflavin)

INGREDIENTS
* Vitamin B6 (as pyridoxine HCI)
* Vitamin B12 (as cobalamin)
* Vitamin C (as L Ascorbic acid)
HEALTH BENEFITS
Apple Sources
Powerful antioxidant flavonoid and polyphenols
Malic acid and Tartaric acid Prevent disturbances of the liver and
digestion.
A large amount of minerals and vitamins that can strengthen the blood.
100g of apple can give an antioxidant effect that equal to taking about
1,500mg of vitamin C.
• The skin of Apple contain pectin that can helps prevent protein matter
in the intestine from spoiling.
• Eating an apple daily can lower cholesterol and reduce skin diseases.
Apples have been recommended for : Obesity, Arthritis, Bronchial

asthma, Inflammation of the bladder, Gonorrhea, Anemia, Tuberculosis,
Neuritis, Insomnia, Catarrh, Gallbladder stones, Worms, Pyorrhea
SWOT ANALYSIS
STRENGTHS
• Strong Collaboration with Vendors

• Low Production Lead times
• Low Capital Consumption
• Support from Government
• Good Knowledge of local market
WEAKNESSES
• New in market
• Less market share
CONT…...
SWOT ANALYSIS
OPPORTUNITIES
• Existence of global market

• Scope to diversify
THREATS
• There are other manufacturers and MNCs
exist in the Indian market.
MARKET SHARE OF
NON CARBONATED DRINKS IN %
Fruit Drink Fruit Juice Nectar
7%
33%
60%
MARKET SHARE OF
NON CARBONATED DRINKS IN
RS.(CR.)
Market Share (Rs. cr) of Non Carbonated Beverage Market
Market Share in Rs.(cr.)
Fruit Drink 300
Fruit Juice 165
Nectar 35
Total Market Share in Rs.(cr) 500
MARKET SHARE OF EXISTING
GIANTS
Dabur's Real Fruit Juice Pepsi's Tropicana others Happle
6%
17%
55%
22%
STEP ANALYSIS
Social Analysis
Lifestyle trends
Demographics
Consumer attitudes and opinions
Media views
Ethnic/religious factors
Advertising and publicity
Technology
Associated/dependent technologies
Using latest technology/ Replacement technology
Chemical Formulae for drink preparation.
Water purifying Tank
Quality Testing Labs
STEP ANALYSIS
Economical Analysis
Govt. Role
Integrated agribusiness
Optimize return on investment
seasonality/weather issues
Political Analysis
Himachal Govt. (North India)
Centre Govt. Govt. Of India
Rajasthan Govt. (West India)
Meghalaya govt. (East India)
Bhopal (Centre part of India)
South India
PLACE
CONT…...
PRODUCT
S.No Product Name Happle

. Tetrapak MRP
1 Happle-Royal Delicious, 200ml 20.00
500ml 35.00
1000ml 65.00
2 Happle -Rich-A Red Delicious, 200ml 15.00
500ml 25.00
1000ml 45.00
3 Happle -Red Delicious 200ml 10.00
500ml 18.00
1000ml 30.00
4 Happle - Golden Delicious 200ml 15.00
500ml 20.00
1000ml 35.00
CONT…...
PROMOTION
Advertisement T.V channel

Radio channels
Distributing the pamphlets
News papers
Magazine
Hoardings
Road Shows
Sponsorship
CONT…...
PRICING STRATEGY
*
The price of the product which is decided based on our
market survey and substitute product.
*
*The basis for pricing was cost plus marks up .
The Company will also have collaboration with the

Department of Agriculture Products,
CONT…...
PEOPLE
All people directly or indirectly involved with the company

like :-Workers, Employees, Management and Consumers
often add significant value to the total product or service
offering.
Consultancy for the R&D
Raw Material Consultancy Horticulture University Solan

Health Research IGMC – Shimla (H.P.)
PROCESS
copyright©Sinchitika (P)Ltd. All

rights reserved Privacy policy
Terms of use
DISTRIBUTION CHANNEL REGION WISE:-
DISTRIBUTION INTERMEDIATES
RETAIL OUTLETS
SUPERMARKETS/MALLS
HOTELS/RESTAURANT
MULTIPLEXES
RAILWAYS
AVIATION
ADVERTISEMENT
ORDINARY JUICE
EFFECT HAPPLE EFFECT
LOOKING FORWARD FOR SUCCESS
THANK YOU
BY:-
• ASHISH KHEMKA
• BAWAN SHANLANG MASSAR
• SURESH SHARMA
• ARUL KHANNA
copyright©Sinchitika (P)Ltd. All rights reserved Privacy policy Terms of use

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Address :

# 61, Milky Garden Industrial Area Sarog,

Rebirth of your healthy life……..

Market Size in (Rs cr. )

OTHER ESSENTIAL * Vitamin B2 (as Riboflavin)

Apples have been recommended for : Obesity, Arthritis, Bronchial

• Strong Collaboration with Vendors

• Existence of global market

Fruit Drink Fruit Juice Nectar

Market Share (Rs. cr) of Non Carbonated Beverage Market

Market Share in Rs.(cr.)

Fruit Drink 300

Fruit Juice 165

Total Market Share in Rs.(cr) 500

Optimize return on investment

Centre Govt. Govt. Of India

Rajasthan Govt. (West India)

Meghalaya govt. (East India)

Bhopal (Centre part of India)

S.No Product Name Happle

Advertisement T.V channel

*The basis for pricing was cost plus marks up .

The Company will also have collaboration with the

All people directly or indirectly involved with the company

Raw Material Consultancy Horticulture University Solan

copyright©Sinchitika (P)Ltd. All

copyright©Sinchitika (P)Ltd. All rights reserved Privacy policy Terms of use

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