COMSATS University Islamabad

Attock Campus

Program: BSBA
Spring 2020
Terminal
Subject: Strategic Management

Date: 6th June 2020 Total Marks: 50

Email of Faculty mohsinullah@ciit-attock.edu.pk WhatsApp no of Faculty:03349017262

Important Guidelines for Students

1. You have to solve the paper on plain paper (preferably A4 printer paper)
2. Write your name, registration number, semester, section, subject name, page number and
date on top of the paper.
3. Sign on the bottom right of the paper.
4. Only those sheets would be accepted which has all the information as mentioned on S.
No. 2 and S. No. 3.
5. After completion of the paper scan each page with CAMSCANNER Application
(available on Google PlayStore, Apple AppStore and WindowsStore).
6. Convert the scanned pages to pdf document and email it, written on the paper, to your
subject teacher through your official email address (example fa16-bcs-021@ciit-
attock.edu.pk). Email from any other address will not be accepted for answer sheet
submission.
7. If the paper is started at 0900 hrs you have to send the email latest by 1200 hrs. For the
papers starting at 1400 hrs the submission time is till 1700 hrs. No late email would be
accepted.
8. In case of issue with email, please contact your teacher through his WhatsApp and seek
permission to send the pdf through WhatsApp. WhatsApp submission can only be done if
permitted by the teacher.

Instructions (if any):

i. Read the questions and attempt all questions

Q N.1: What is strategy? What is role of conceptual and design skills in development of a
strong strategy for an organization? How these skills are developed? (Marks, 10)

Q N.2: How would you rewrite the strategic vision of COMSATS University? What factors
you will include while designing a comprehensive and captivating vision? (Marks, 10)
Q N.3: What is strategy implementation? What is the role of organizational culture in the
implementation of a strategic vision? How the required culture can be established?
(Marks, 10)

Q N.4: What is General Electric Model? How this model help investors to wisely invest or
disinvest during a business good and bad circumstances? What is the role of financial ratios
in business management? (Marks, 10)

Q N.5: What are the industry driving forces? How these driving forces effect the business
in short run as well as in the long run? (Marks, 10)