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SACRED HEART ACADEMY OF STA. MARIA (BULACAN), INC.

Cluster 1 (ABM COJUANGCO)

EXPERIENCES OF THE CONSUMER IN 11

ABM STUDENTS IN SACRED HEART

ACADEMY ABOUT ONLINE SHOPPING

Leo Aquino

Michael Gadayos

Alea Acolicol

Noemi Binalingbing

Divina Cruz

Hazel Enriquez

Ashlyrey Gonzales

Angelina Santos

Mr. Harvey Carlos

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SACRED HEART ACADEMY OF STA. MARIA (BULACAN), INC.

Chapter 1

Introduction

Online shopping is a form of electronic commerce which allows consumers to

directly buy goods or services from a seller over the Internet using a web browser

or a mobile app. Consumers find a product of interest by visiting the website of

the retailer directly or by searching among alternative vendors using a shopping

search engine, which displays the same product's availability and pricing at

different e-retailers.

This paper seeks to solve the problem: What are the experiences of the

consumer about online shopping? In terms of: name ; age ; behaviour ; and trust

of the consumer. According to Masoud, (2013) The usage of the internet has

increased due to its significant tools of fast information delivery to the users also

providing more choices of browsing in the shortest possible time. Today, the

internet is used for several purposes among online shopping. Are the online

shopping experiences of younger shoppers different from the previous

generation? The shoppers have experienced pure-players as well as brands that

they are used to shopping off-line. But on the other hand, some things stay the

same: shopping is always an experience (Trenival & Stenger, 2012).

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SACRED HEART ACADEMY OF STA. MARIA (BULACAN), INC.

This study aims to expand knowledge of the people about buying experiences

using the internet and to inform everyone about the strategies of consumers

about online shopping. For significance, the purpose of this study is to know the

experiences of the consumers in Santa Maria, Bulacan about online shopping.

And this study will benefit the following: customer, seller, future shoppers,

beneficial to all individuals, and future researchers.

Chapter 2

According to a report by Therese Reyes from rappler.com, 40% of Filipino

internet users are online shoppers. The use of this kind of shopping platform

determines numerous benefits that make peoples’ lives more comfortable and

make peoples’ lives more comfortable. According to toughnickel.com, among

these benefits are better prices, variety, convenience, price comparison, and less

compulsive buying. According to a study of Thakur and Aurora (2015) regarding

on the consumer perception on e-marketing, things such as website user-

friendliness, discounts and offers, cash on delivery, free shipping, are some of
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SACRED HEART ACADEMY OF STA. MARIA (BULACAN), INC.

the reasons as to why consumers opt to go online shopping as this is what they

see as beneficial and as the edge for comfort.

Kumar (2017) asserted the growth rate of use of the internet is very rapid in India

and it provides a developing prospect for online business. The fastest growing

community of online buyers has forced the traditional marketers of India to

rethink and due to change in buying behaviour they convert themselves into E-

marketers. But E-marketers need to know the factors affecting online Indian

buying behaviour and the relationship between these factors, and then they can

further develop their marketing strategies to convert tentative buyers into active

ones, while to maintain existent online shoppers.

Analyzing consumer behavior is a main part in the success of e-business. With

the growth and associated advantages of e-commerce, online shopping is

currently experiencing what can be described as a boom. The rapid, large-scale

development of this simple commercial idea has attracted consumers and

vendors all over the world (Tsai, Cheng, & Chen, 2011). When buying online,

perceived risk is an important aspect (Mwencha, Muathe, & Thuo, 2014) because

consumers feel uncertain about their purchase decisions in this setting.

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SACRED HEART ACADEMY OF STA. MARIA (BULACAN), INC.

Today internet shopping is shaping up. As we say that the youth is in majority

among online shoppers. It is so because youth thought that online shopping is

convenient and has easy access to more products and information 24 hours a

day and 7 days a week. Today’s youth has become smart shoppers and use

common sense while shopping online and just go ahead and enjoy their online

shopping experience.

Young customer‘s satisfaction depends on perceived performance and

delivering value to their expectations. (Kumar, 2017). Financial Times (2012) E-

commerce is defined as a buying and selling activity through the Internet.

Ecommerce can be defined as the buying, selling and exchanging of products

and services without any physical contact through the Internet by businesses,

consumers and other parties.

E-commerce has become an important part of business. In South Korea, the

market size of online shopping malls was 13,460 billion Korean Won in 2006, and

this figure keeps growing. Thus, gaining loyal customers has become a rising

concern. In this study, we adopted Lewicki and Bunker three different types of

trust, namely, calculus-based trust, knowledge-based trust, and identification-

based trust, in order to investigate their hierarchical relationships in e-commerce

and their impacts on customer satisfaction and loyalty.

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SACRED HEART ACADEMY OF STA. MARIA (BULACAN), INC.

Bambalan, CD. & Cudia, SA. (2020) Factors Influencing Purchase Behavior of ABM
SHS Students of FEU Diliman in Online Shopping, Retrieved from:
https://pdfcoffee.com/factors-influencing-purchase-behavior-of-abm-shs-students-of-
feu-diliman-in-online-shopping-pdf-free.html

Dr. Pawan Kumar, 2017, Online Shopping Behaviour among Students with
Special Reference to Ludhiana, Punjab, India, Retrieved from:
file:///home/chronos/u-
8e1c3880c2f8af9c550161ef0f608bf307f392ed/MyFiles/Downloads/36179-39180-
1-PB%20(3).pdf

Marzieh Zendehel, Laily Paim & Syuhaily Osman, 2015, Students’ online
purchasing behavior in Malaysia: Understanding online shopping attitude,
retrieved from:
https://www.tandfonline.com/doi/full/10.1080/23311975.2015.1078428

Tsai, M. T., Cheng, N. C., & Chen, K. S. (2011). Understanding online group
buying intention: The roles of sense of virtual community and technology
acceptance factors, Retrieved from:
https://www.tandfonline.com/doi/full/10.1080/14783363.2011.614870
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SACRED HEART ACADEMY OF STA. MARIA (BULACAN), INC.

Financial Times (2012), Retrieved from: http://lexicon.ft.com/Term?

term=e_commerce

https://www.researchgate.net/publication/221177190_Trust_in_Online_Shopping_Th
e_Korean_Student_Experience