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  • Detalle Del Presupuesto: Presupuesto de Marketing/ Marketing Budge

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    LuisaMariaMoreno
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    The document outlines a marketing budget for 2021 totaling $809,500. So far $441,020 has been spent, leaving $368,480 remaining. The largest categories are events at 31% of the budget and Google AdSense at 12%. Spending is uneven across months, with the most spent in January, February, and March. A pie chart shows the budget distribution across categories and a bar graph compares total budget to amount spent each month.

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    EXCEL 12

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    The document outlines a marketing budget for 2021 totaling $809,500. So far $441,020 has been spent, leaving $368,480 remaining. The largest categories are events at 31% of the budget and Google AdSense at 12%. Spending is uneven across months, with the most spent in January, February, and March. A pie chart shows the budget distribution across categories and a bar graph compares total budget to amount spent each month.

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    © All Rights Reserved
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    15 views2 pages

    Detalle Del Presupuesto: Presupuesto de Marketing/ Marketing Budge

    Uploaded by

    LuisaMariaMoreno
    The document outlines a marketing budget for 2021 totaling $809,500. So far $441,020 has been spent, leaving $368,480 remaining. The largest categories are events at 31% of the budget and Google AdSense at 12%. Spending is uneven across months, with the most spent in January, February, and March. A pie chart shows the budget distribution across categories and a bar graph compares total budget to amount spent each month.

    Copyright:

    © All Rights Reserved
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    of 2

    23/01/21

    PRESUPUESTO DE MARKETING/ MARKETING BUDGE

    Detalle del presupuesto


    Categorías Presupuesto total % Gastado hasta hoy Restante ene/21 feb/21 mar/21 abr/21 may/21 jun/21 jul/21 ago/21 sept/21 oct/21 nov/21 dic/21
    suscripciones $85.000,00 11% $55.000,00 $30.000,00 $9.000,00 $15.000,00 $15.000,00 $15.000,00 $1.000,00
    PR $35.500,00 4% $20.820,00 $14.680,00 $500,00 $20.000,00 $100,00 $50,00 $20,00 $25,00 $50,00 $75,00
    impresos $12.000,00 1% $1.140,00 $10.860,00 $300,00 $600,00 $200,00 $40,00
    google add sense $100.000,00 12% $55.000,00 $45.000,00 $5.000,00 $5.000,00 $5.000,00 $5.000,00 $5.000,00 $5.000,00 $5.000,00 $5.000,00 $5.000,00 $5.000,00 $5.000,00
    tv $40.000,00 5% $4.000,00 $36.000,00 $500,00 $500,00 $1.500,00 $1.000,00 $500,00
    radio $90.000,00 11% $21.500,00 $68.500,00 $20.000,00 $1.000,00 $500,00
    eventos $250.000,00 31% $240.000,00 $10.000,00 $20.000,00 $20.000,00 $20.000,00 $20.000,00 $20.000,00 $20.000,00 $20.000,00 $20.000,00 $20.000,00 $20.000,00 $20.000,00 $20.000,00
    agencias de publicidad $70.000,00 9% $14.300,00 $55.700,00 $12.000,00 $2.000,00 $300,00
    facebook $67.000,00 8% $3.260,00 $63.740,00 $50,00 $340,00 $2.000,00 $400,00 $200,00 $50,00 $200,00 $20,00
    blogs $60.000,00 7% $26.000,00 $34.000,00 $0,00 $10.000,00 $5.000,00 $1.000,00 $10.000,00

    Total $809.500,00 $441.020,00 $368.480,00 $67.350,00 $70.340,00 $49.600,00 $42.200,00 $25.550,00 $26.570,00 $26.240,00 $36.025,00 $25.070,00 $25.575,00 $26.500,00 $20.000,00

    2
    23/01/21

    PRESUPUESTO VS GASTADO
    $300.000,00
    $250.000,00
    $200.000,00

    DINERO
    $150.000,00
    $100.000,00
    $50.000,00
    $0,00

    ok
    PR

    tv
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    ra

    bl
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    cio

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    pr

    ce
    ev
    d
    rip

    b
    im

    fa
    ad

    pu
    sc

    gle
    su

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    o

    ias
    go

    c
    en
    ag
    CATEGORIAS

    Presupuesto total Gastado hasta hoy

    DISTRIBUCIÓN Presupuesto total


    7% 11% suscripciones
    8% 4% PR
    2% impresos
    9% google add sense
    12% tv
    radio
    ev entos
    5%
    agencias de publicidad
    facebook
    31% 11%
    blogs

    GASTO POR MES


    $80.000,00

    $70.000,00

    $60.000,00

    $50.000,00

    $40.000,00

    $30.000,00

    $20.000,00

    $10.000,00

    $0,00 21

    21
    21

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