Professional Documents
Culture Documents
L 3 Organizatonal Behaviour
L 3 Organizatonal Behaviour
L 3 Organizatonal Behaviour
Organizational
Culture
“Researchers have found that
companies with the strongest culture –
where values and norms are widely
shared and strongly held- tend to
outperform their peers”
-Adam Zuckerman
THE EXTERNAL ENVIRONMENT
• Forces and institutions outside the organization that may
affect organizational performance
- Specific environment – includes those
constituencies that have a direct and immediate
impact on managers’ decisions and actions
• customers - absorb organization’s outputs
• suppliers – provide material and equipment
• competitors – provide similar services/products
• pressure groups – special-interest groups
THE EXTERNAL ENVIRONMENT