PRINCIPLE OF MARKETING

QUARTER 2 WEEK 3
EVALUATION TEST 3

NAME:_________________________ GRADE &

SECTION:_______

Directions: Read carefully each question. Circle the letter of your answer.

1. Which refers to a system through which an organization acquires raw

material, produces products, and delivers the products and services
to its customers?
A. Distribution channel C. Supply chain
B. Place D. Marketing
Intermediaries

2. Which machine uses to sell food and other items, usually as a

convenience in institutions such as school and hospitals?
A. Delivery machine C. Convenience store
B. Store machine D. Vending machine

3. Which of the following where you sell your product; the store you
choose and the location in the store that you choose?
A. Convenience store C. Place
B. Distribution channel D. Vending machine area

4. Which of the following marketing intermediaries that sells finished

goods to retailers, manufacturers, and institutions?
A. Agents and brokers C. Wholesalers
B. Industrial distributors D. Retailers

5. Which refers to marketing intermediaries that sells goods to

consumers and to industrial users for their own consumption?
A. Agents and brokers C. Wholesalers
B. Industrial distributors D. Retailers

6. What marketing intermediaries are independent wholesalers that buy

related product lines from many manufacturers and sell them to
industrial users?
A. Agents and brokers C. Wholesalers
B. Industrial distributors D. Retailers

7. Which of the following is not a type of product distribution?

A. Exclusive Distribution C. Selective Distribution
B. Intensive Distribution D. Supply Distribution
 8. Which of the following statement describe the supply chain?
A. The chain starts from delivery of materials from supplier to
the manufacturer, to the eventual delivery of finished
product to its user.
B. The chain starts from raw materials to supplier to the final
user
C. The distribution is to have more control over how a
particular bran is priced, displayed, and promoted.
D. The supply chain allows manufacturer to control over retail
prices.

9. Which of the following types production distribution allows the

manufacturer to control over retail prices, displays, and promotions?
A. Exclusive Distribution C. Selective Distribution
B. Intensive Distribution D. Supply Distribution

10. Which of the following types production distribution used by fast-

moving consumer goods and convenience goods, involves making a product
available in as many retail outlets as possible?
A. Exclusive Distribution C. Selective Distribution
B. Intensive Distribution D. Supply Distribution

Directions: Identify which Product Distribution types is being described.

Choose your answer inside the box.
Exclusive Distribution Inclusive Distribution Selective Distribution

Intensive Distribution Instinctive Distribution

________________________11. It permits selected distributors some level of

independence.

________________________12. The distribution is limited to a select number of

dealers, usually one or few.

________________________13. This is used by fast – moving consumer goods

and convenience goods, involves making a product
available in as many retail outlets as possible.

_______________________ 14. The objective is exclusive distribution is to have

more control over how a particular brand is priced,
displayed, and promoted.

_______________________ 15. This position between exclusive and intensive

distribution, this type of product involves the use of
more than one but not as many dealers as in
intensive distribution.
 PRINCIPLES OF MARKETING
QUARTER 2 WEEK 3
ACTIVITY 3

NAME: ____________________________ GRADE& SECTION:___________

1. Give the 6 Alternative Media techniques

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2. Give the 3 types of Traditional Media Techniques

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3. List one existing shampoo commercial and suggest another promotional

tool and script to persuade target market to buy or patronize.
NAME OF PRODUCT EXISTING YOUR SUGGESTED
PRMOTIONAL TOOL PROMOTIONAL TOOL
BEING USED AND SCRIPT