INTERNAL ISSUES:

Domino's has a vertically efficient supply chain in which they have some backward influence
over many of their supplies, such as dough, vegetables, equipment, and uniforms, as well as
forward control over about 400 company-owned retail stores. Since then, Domino's has almost
no healthy food choices on the menu, such as salads or vegetables.

With this strategy, they are solely focused on the pizza; however, this method would increase the
company's insecurity and the possibility of government restrictions for fast-food restaurants,
raising the risk of all clients being forced to stop using certain products and flavorings.
Restaurant chains mark all food details on the menu at the point of service. Domino's will be
harmed by such restrictions.

Furthermore, Domino's existing Franchise shops and businesses benefit from a simple and
successful store layout that, in contrast to many rivals, allows the distribution and execution of
pizza deliveries to be managed and carried out efficiently.

Many rival pizza chains, unlike Domino's, operate on a dine-in business strategy, which is far
more costly than Domino's. These and other market opportunities make the Domino franchise an
appealing choice in the Quick Service Restaurant (QSR) industry, where overhead and
investment are typically lower than rival companies.

Sustainability

Sustainability refers to how much an organization ’s activities and behavior protect, repair, and
preserve the natural world rather than harming or destroying it. Many organizations already plan
an annual social responsibility, equivalent to an annual report and a sustainability pledge, to
inform stakeholders about their actions.

Advertising and Sales Force

Domestic firms contributed 5.5 percent of all retail revenues to national and regional promotional
campaigns. This rate is expected to remain constant every day, according to Domino. The
majority of this money is used to promote special offers at the local Domino's through mass mail.

Domino’s Pulse Point-of-Sale System

To optimize efficiencies and have timely growth and profitability results, Domino's allows all
businesses to implement and use their PULSE system, which is currently in use in all business
stores and 98 percent of franchise owners. The device allows you to order via a touch interface,
which increases order quality and reliability while also providing the best way for the driver to
save money and time when making several deliveries.

Finance

Figures 6 and 7 show recent financial reports and balances from Domino, respectively. Domino's
sales rose by 2.6 percent in 2012, and the company in the long debt has increased marginally to
$1.53 billion.

COMPETITORS:

Pizza Hut, owned by Yum Brand, is the world leading competitor, and competition is fierce both
in the United States and internationally in the pizza and transportation market. Pizza Hut's
revenue is more than 60 percent higher than Domino's.

In addition to the three main competitors, Domino faces stiff competition from a slew of nearby
pizza parlors, frozen food pizzas, and hundreds of non-pizza fast food options. Domino's, Pizza
Hut, and the remaining 49% come from regional or mom-and-pop shops, with Papa John's
accounting for 51% of all customer spending in pizza delivery stores in the United States.

Pizza Hut and Dominos are the company's biggest players on a global scale, but many countries
still have a slew of national companies and thousands of mom-and-pop pizza shops and Italian
restaurants. Certain customers believe that local pizza stores deliver better quality items than
large chains and are willing to pay higher rates for this actual value, much as they do in the
domestic market.

Pizza Hut:

Pizza Hut is a Yum Brands division headquartered in Plano, Texas, with 7,200 locations in the
United States and over 5,600 in more than 90 countries. Unlike Domino's, all other Pizza Huts
are dining establishments.
Papa John’s International Inc.:

Papa John's, which was established in 1985 and has its registered headquarters in Louisville,
Kentucky, operates 3,883 pizza places, 3,255 of which are franchisees and 628 corporate shops.
Papa John's outlets can be found in all 50 US states as well as 32 international markets. The
company now has 16,500 full-time employees and sells food under slogan "better ingredients,
better pizza."

Pizza Inn Holdings, Inc.:

Pizza Inn is a franchised quick service pizza restaurant chain with over 300 stores in the United
States and the Middle East. Pizza Inns have a wide variety of pizzas, pasta, sandwiches, desserts,
and salads to choose from. The majority of places have both a buffet and table service, while
some only have a buffet. Packages for delivery and takeout are needed.

Little Caesars:

Little Caesars, based in Detroit and privately held, is famous for its 1979 campaign slogan
"Pizza! Pizza!" The phrase refers to a rival's sale of two pizzas for the same price as a single
pizza.