Letter of Transmittal

February 06, 2020

Dr. Meher Neger
Associate Professor
Department of Marketing
Comilla University

Subject: Submission of internship Report on Customer Perception towards Commercial Vehicles

in Rancon Motorbikes Limited- a Study on Cumilla City

Dear Madam,

With due respect I am delighted to notify you that I have successfully completed my 3 months'
internship at Rancon Motorbikes Limited, under the supervision of Bablu Chandra Das, Territory
Manager. The subject of my internship report is Perception towards commercial vehicles in
Rancon Motorbikes Limited as a requirement for internship program. I have done my internship
at Rancon Motorbikes Limited as a Content Intern for three months (October 29 – January 29). I
have tried to achieve the goal of this course. I have tried to follow all the instructions given to me
by my supervisor and I am really thankful to you Ma’am for your all kinds of support and helpful
instructions during the survey and in the process of writing this report. During my internship, I get
to know how the Sales and marketing management department works, which is a core, part of
Rancon Motorbikes Limited. Moreover, during my internship I tried to explore the whole
organization and gather my experience of working with several departments as well. Therefore it
helped me a lot to get to know that how other department operates. Thank you for giving me
courage for working on this exciting topic. Kindly receive my report and oblige thereby.

Sincerely yours,

Sharthok Kumar Roy

ID: 21807015
Department of Marketing
Comilla University

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 Supervisor Declaration

This is certifying that the internship report on “Customers’ Perception towards Commercial
Vehicle in Rancon Motorbikes Limited -A Study on Cumilla City” Submitted by Sharthok
Kumar Roy, ID No: 21807015, 8th batch as an integral part of the requirement of MBA program
from the Department of Marketing, Comilla University.

This report may be accepted as a constructive work & significant of the whole program.

……………………………….
Dr. Meher Neger
Associate Professor
Department of Marketing
Comilla University

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 Student’s Declaration

I, Sharthok Kumar Roy, hereby declare that the report on on “Customers’ Perception towards
Commercial Vehicle in Rancon Motorbikes Limited -A Study on Cumilla City” uniquely
prepared by me after the completion of three months working at Rancon Motorbikes Limited.

I also confirm that, the report is only prepared for my academic requirement not for other purpose
and not submitted this report any other place before. I also assure that, this report was not submitted
for any other degree.

…………………………………
Sharthok Kumar Roy
ID: 21807015
Department of Marketing

Comilla University

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 Acknowledgement
The most pleasant part is to get the opportunity. I would like to thanks those who have contributed

to it a lot. These acknowledgements are no expectations and I am very much grateful to all the

people who supported me a lot.

Firstly, I want to thank Almighty God for everything. With the help of the Almighty Allah, my

parents’, teachers and colleagues I have successfully completed this report after finishing my

internship period. Secondly, I would like to express my enormous gratefulness towards my

supervisor, Dr. Meher Neger, Associate Professor, Department of Marketing, for her continuous

support and observation.

Moreover, I need to thanks Bablu Chandra Das, Territory Manager, Rancon Motorbikes Limited

under whose supervision I have completed my internship. On the other hand I want to convey my

special thanks to Mr. Sariful Islam, Brand Executive, Rankon Motorbikes Limited under whom I

have directly work and Mr. Redwan Islam, Senior Executive, Sales and Marketing, Rankon

Motorbikes Limited for their generous support and most significantly for aiding the opportunity to

learn everything and forgiving my all mistakes most importantly during the internship period.

Finally, I would like to thank my other colleagues of Rankon Bangladesh Ltd for their guidance

and support during the entire tenure of internship. Last but not the least; I am thankful to Comilla

University for which I am standing here on the cliff of receiving my Master’s degree successfully.

I have tried to complete this report with full commitment. Any kind of observations or

recommendations concerning this will be greatly appreciated.

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 Table of Content
Serial No Topic Page
Number

Chapter- 1

1.1 Prelude 01

1.2 Objectives of the study 02

1.3 Scope of the study 03

1.4 Conceptual Framework 04

1.5 Methodology 05

1.6 Limitations of the stud 08

Chapter-2 Literature Reviews 09

2.1 Research Gap

Chapter-3 Company Overview 13

3.1 Overview of Rancon Motorbikes Ltd 14

3.2 Strategic Business Unit of Rancon Holdings Ltd 15

3.3 Organizational Structure 17

3.4 Mission 18

Vision

Values

3.5 SWOT Analysis 21

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 Chapter-4 Analysis and Findings 22

Demographic Data of Respondents 23

Respondents Engagement with Commercial Motorbikes 24

Expectation measurement based on 7 point Likert Scale 26

Perception measurement based on 5 point Likert Scale 29

Customer’s Perception Measurement 32

Findings 33

Chapter-5 Recommendations and Conclusion 34

Chapter-6 Bibliography and Appendix 36

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 Executive Summary
The main purpose of this study is to identify consumer the Customer Perception towards

Commercial Vehicles in Rancon Motorbikes Limited -A Study on Cumilla City. The study is

carried out to understand consumer’s perception towards social ecommerce in Fanfare Bangladesh

which was carried on Dhaka city. The research covers 50 social Ecommerce uses of Dhaka city

belonging various age groups, occupation and income pattern. The most visible thing in this study

in that most of the commercial bike users are 22-35 agers and they are satisfied with this

commercial bike. During my survey period I faced a number of problems. Since the study is

conducted inside Cumilla City, I failed to collect opinion from other districts people. Time

limitation is another factor here. Because of this factor there is a chance that information’s might

be wrong in some cases. But I tried to maintain accuracy. Less experience also impacts on making

a standard report. The report helps to measure the perception level of motorbike uses, their true

experience while using motorbikes, problems they face with service issues. The report also

provides a clear idea about how a bike importer firm operates there activities. The study is

completely new and the report I prepared is fully different from others. The main purpose of

preparing this report is to provide meaningful insights about Customer Perception towards

Commercial Vehicles in Rancon Motorbikes Limited and its operations. It will also help to

understand which benefits consumers can get by using Suzuki bikes.

Keywords: Service quality, Maintenance, Mileage, SWOT analysis, Customer Perception

Service benefits.

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