TRANSPORTATION

SectorFutures
B L U R R E D S E C T O R K N O W L E DG E I N F O R M E D B Y H U M A N B E H AV I O U R

THOUGHT LEADERSHIP

Transport Infrastructure:
The Physical Internet of
Human Civilisation.
BY JAMES BERRY

01 02

DEPARTURE FROM HUB WARS:

NEUTRALITY: A LOYALTY
AUTHENTIC PROGRAMME FOR
SENSE OF PLACE TRAVELLERS

03 04

INTERCHANGE: ULTIMATE DIGITAL

CHOREOGRAPHING DEPARTURE:
A SEAMLESS AN INTELLIGENT
EXPERIENCE GUEST EXPERIENCE

2 0 1 7
TRANSPORT CONTENTS
SECTOR
FUTURES
REPORT WELCOME 5

SECTOR FUTURES
Vol 1.2017
INTRODUCTION 6
Editors Diane Brady COLLECTIVE INTELLIGENCE 12
Research Faith Halliday, Matt Lynch
Design Brand Studio THOUGHT LEADERSHIP

TRANSPORT INFRASTRUCTURE:
THE PHYSICAL INTERNET OF
HUMAN CIVILISATION 20

Copyright © Woods Bagot Pty Ltd TIES

ABN 41 007 762 174

All Rights Reserved. No material may be reproduced AUTHENTIC CITY EXPERIENCES

without prior permission. While we have tried to ensure BEGIN AT THE AIRPORT 28
the accuracy of the information in this publication,
the Publisher accepts no responsibility or liability HUB WARS: A LOYALTY
for any errors, omissions or resultant consequences
PROGRAMME FOR TRAVELLERS 36
including any loss or damage arising from resilience
in information in this publication. Any opinions in this
publication are solely those of the named author of the INTERCHANGE: CHOREOGRAPHING
article in which they appear. Unless named as author, A SEAMLESS EXPERIENCE 44
the Publisher, Editorial team or other contributors and
Woods Bagot do not endorse any such views and
disclaim all liability arising from their publication.
ULTIMATE DIGITAL DEPARTURE:
AN INTELLIGENT
GUEST EXPERIENCE 52

BAKU AIRPORT
In collaboration with Buro Happold and ARUP

2 - WOODS BAGOT
 WELCOME TO
SECTOR FUTURES

Sector Futures is the confluence of

our sectors and disciplines to create
endless innovative project permutations
that improve and add value by creating
user relevancy to our clients projects.

Every client, together with Woods Bagot

can select from a range of sectors
and disciplines that specifically relate
to the various known and unknown
elements of their project brief.

As our various sector experts debate and

explore the benefit of cross-integration,
they create a blurring of influence
and functionality improving project
outcomes for a changing audience.

Each client project through this

amalgamation has the potential to
not only deliver on the brief but also
to respond to a new project future
that relates to our fast-changing
digital and physical environments.

Nik Karalis
Chief Executive Officer
Woods Bagot

PERTH AIRPORT: T1 DOMESTIC

Perth, Australia

4 - WOODS BAGOT
 Sector
Delivered by

Futures
The Amalgamation of Cross-Sector
knowledge informed by Human
Behaviour and Community Mapping.
6 - WOODS BAGOT 7 - TRANSPORTATION
 THE BRAND

BRAND PROMISE / THESIS

Our Process & Our Philosophy

People Architecture.
Human-Centric Design

DELIVERY

MIXED USE Delivered through WORKPLACE

INTERIORS

RESIDENTIAL
CIVIC
& EVENTS

CITIES
TRANSPORT & PLACES

RETAIL

WORKPLACE EDUCATION HOTEL

SCIENCE ARCHITECTURE
& HEALTH

a Blurring of Sectors and Disciplines

ENTERPRISE FUNCTIONS
Supported by
3 Enterprise Functions

UrbanSystems SuperSpace BrandStudio

The Way Analyzing The Narrating The
We Live. Way We Live. Way We Live.

8 - WOODS BAGOT 9 - TRANSPORTATION

Sector Futures Science & Workplace INTERIORS

is our delivery
Health Architecture

Transport

mechanism
SUPERSPACE Retail

VISUAL

that allows
COMMS

Cities PUBLIC
& RESEARCH
& Places

clients to create
Education

Sector Futures
endless project
permutations.
BRAND
STRATEGY

Workplace
Interiors
ARCHITECTURE
Hotel
We bring in experts from a variety of
sectors to local studios to ensure a multi-
faceted approach to every single project. Civic
Working across our discipline and & Events
sector knowledge, our focus is to listen Residential CONSULTING
and understand our clients functional,
operational and cultural needs. We
draw from our research and experience MASTER
PLAN
to create solutions that work for both
owners, societies and end users. The Mixed Use
blurring of these boundaries is a continual
source of inspiration.

10 - WOODS BAGOT 11 - TRANSPORTATION

 COLLECTIVE An Endless Blur of future project
possibilities through a convergence of

INTELLIGENCE knowledge & data analysis.

Rotating the City to a Vertical
Community
The Right Mix for Fueling
Supertalls
Office Buildings Taking on the
Life of the City Reimagining the Evolution of Towers
Through Mixed-Use Development
The Afterlife Opportunity of
Office Buildings Mixing Neighbourhood
Character into a Single Block
Bendy Flex Labs Support
Working Harder to Meet the Constant Adaptation
Environmental Needs of Now
The Mutated Lab - Experimenting with
Physical & Digital Networks
Come to Work, Get Healthy MIXED USE
Telemedicine: How Hospitals are
Rapidly Adapting to a Mobile Lifestyle
WORKPLACE SCIENCE
ARCHITECTURE & HEALTH
Unchain Your Staff:
Workplace Metabolism From Hospital to Hotel

You’re a Millennial Too, Start

Working Like One. Flipping Active Learning
Beyond the Lecture
Give Virtual Creative Networks WORKPLACE
a Place to Live. INTERIORS EDUCATION How Do Universities Prepare
Students for Actual Work
The World is Too Fast for
Typical Linear Processes Sticky Social Campuses:
Where Students Want to Be
ABWA - Activity Based Working
The Inherent City Resilience to for Academics
Adapt to Evolving Demands.
Setting the Criteria for CITIES
a Livable City & PLACES RETAIL Retail Whispering: Do You
Really Know What I Want?
New Energy and Mobility Solutions
to Bring our Cities into the Future Bottom-up Retailing Resolves
the Mix Above
How Do Cookies Influence Your
Conventions & Events are Retail Experience?
Putting the City at Centre Stage
CIVIC
Freely Flipping Convention Modes TRANSPORT
& EVENTS Busting Out of the Big Box
to Match Delegate Expectations
The Public’s Role in Participating
in the Active Museum DEPARTURE FROM NEUTRALITY:
Authentic sense of place
RESIDENTIAL HOTEL
Discovering the Spirit of the Hub Wars: a loyalty programme
City Through the Museum for travellers
INTERCHANGE: choreographing a
The Full Deal: seamless experience
A Choreography of Selling
Ownership is a Thing Urban Hotels Are Now the Your Ultimate Digital Departure
of the Past Living Rooms of the City
Rethinking Community Space Setting the Scene for a Personal
with Desired Amenity Performance in Luxury

Freedom of Downscaling Hotel Narratives Uncovered by the

Without Compromise Reincarnation of Historic Buildings

12 - WOODS BAGOT 13 - TRANSPORTATION

James Berry
Global Transportation Sector Leader

With extensive experience within the aviation industry, James has witnessed aviation
trends over the last two decades and has contributed to shaping the airports of tomorrow.

James heads Woods Bagot’s Global Aviation and Transport

Sector and is currently leading a range of major transport projects
in North America, London, Middle East and Australia.

With a proven track record in the efficient design and delivery of award-winning,
sustainable buildings that meet the needs of the stakeholders, James has strong
design leadership, a deep understanding of the technology and logistics of
construction and the benefits of integrated thinking across the supply chain.

James has been a jury member of significant international

competitions and is a frequent conference speaker and critic.

14 - WOODS BAGOT 15 - TRANSPORTATION

 Civic & Events Concurrency
SECTORS
Education. TranSim
&
Hotel. Individualising Guest UX
SUPERSPACE
Residential.
Tools.
Yield Analysis

Retail. Patterns & Mix

Science & Health Clinical Flows

Transportation.
Workplace Architecture.
Each of our sectors are enhanced by proprietary
computational analysis tools that provide evidence
Aviation UX of human behaviour in relationship to functions
and qualities of physical space across three
typologies: City, Neighbourhood & Room.
Program Allocation

Workplace Interiors. Connected Networking

Cities & Place Livability

Sector Futures

16 - WOODS BAGOT 17 - TRANSPORTATION

MARKET INSIGHTS
THOUGHT LEADERSHIP / 20

Transport
Infrastructure: The
Physical Internet of
Human Civilisation.
WHAT IS A T.I.E.? / 24

01
DEPARTURE FROM
NEUTRALITY: AUTHENTIC
SENSE OF PLACE / 28
02
HUB WARS: A LOYALTY
PROGRAMME FOR
TRAVELLERS / 36

03
SEAMLESS RAIL DRIVES
URBAN GROWTH WHILE
LINKING CITY CENTRES / 44
04
ULTIMATE DIGITAL
DEPARTURE:
AN INTELLIGENT GUEST
EXPERIENCE / 52

18 - WOODS BAGOT 19 - TRANSPORTATION

Transport
Infrastructure:
The Physical
Internet
of Human
Civilisation.
by James Berry
Human Jet Stream:
The Way We Live Now
Since the time humans first appeared on
earth, they’ve shown a desire to travel and
to connect. The first instinct took them
across the planet; the second spurred them
to organize themselves into communities.
The city emerged as a centre of commerce
and culture that served as a hub for the
surrounding region, most often through
navigable waterways. An urban centre’s
influence could be measured by the
strength of its transportation network:
the canals, ports, trade routes, highways,
rail lines, subways, bike paths, and airports
that connected it to the outside world.
Such infrastructure was critical to the city’s
role as a trading hub, facilitating the flow
of goods and people in and out. It was
also critical for the mobility of residents,
spurring the development of ferries, trams,
and other forms of mass transit. In effect,
transportation infrastructure has been the
physical internet of human civilization.
The world’s great cities learned to
leverage their transportation advantages.
20 - WOODS BAGOT
Venice became a maritime power after
connecting its 118 small islands through
canals and bridges. New York used its
natural harbour to welcome steamships
and immigrants to its ports, greeted
by the Statue of Liberty. Cairo drew its
strength from the Nile. Cities from Aleppo
to Xi’an became not just centres of trade
but also of culture and learning as they
connected travellers along the Silk Road. By
investing to become a sea-air multimodal
transport hub, Dubai transformed into
a leading shopping destination.
As technology evolves, so must the city.
From the harnessing of the horse to the
development of driverless cars, nations with
the strongest transport technology have
flourished. Over time, dirt roads became
freeways; the stench of horse manure gave
way to the smell of fossil fuel. Abandoned
rail lines and piers convert to bike paths
and fitness hubs. London morphed from a
Roman river settlement to a medieval town
to an industrial powerhouse redefined by rail
21 - TRANSPORTATION
infrastructure. Its most vibrant centres have
become icons: Canary Wharf, Paddington
Station, King’s Cross, and London Bridge.
Surrounding areas were transformed,
too: Henley on Thames evolved from a
rural staging post between Oxford and
London, complete with pubs and hotels,
to a market town reliant on its Thames
port, and then a commuter town once
the railway arrived. Convenience came
at a cost to swathes of the city ripped up
to create railway tracks or cut off from
commercial hubs on the other side.
With widespread air travel and virtual
connectivity, the city’s regional network is
becoming less critical than its global one.
For the first time in human existence, more
people live in cities than in rural areas.
They are less concerned with suburbs that
offer easy access to the city than creative
hubs that offer easy access to the world.
Cities are more connected to each other
than to their neighbours in smaller cities
and towns. At any given moment of the
day, more than 500,000 people are in the
air, flying from one centre to another.
Transport hubs have become an extension
and microcosm of their urban surroundings-
-a mixed-use blur of urban design,
hospitality, retail and workplace that reflects
and informs the brand identity of the city. The
most popular destinations across the world
are those that offer an authentic experience,
starting with the gateway itself. Airports
and train stations are morphing from bland
processing centres with little concern for
user experience to distinctive environments
that use form, light, material, product
design, retail presence and customer
experience to evoke a sense of place.
>>
>>

The challenge and opportunity

now is to choreograph a seamless
experience. Most transport hubs provide
an interchange from one mode of transport
to another: car to plane, bus to train,
plane to plane, plane to vehicle. What if
the interchange was seamless, with no
waiting, processing or queuing? Soon,
automated cars or other flexible multi-
use vehicles could drive straight onto the
railway track or up to the aircraft door.

In an automated and hyper-connected

world, understanding the relationship
between human behaviour and the built
environment becomes critical. Through its
Superspace process, Wood Bagot’s team
analyses such data sets as passenger,
aircraft, and train movements to predict and
optimize the design, commercial potential,
and user experience around each hub. The
goal: to help make transport hubs among
the most sought after districts in a city.

The potential is already being realized

as cities build on the economic value of
their transport nodes. New York’s Hudson
Yards neighbourhood is built over 30
active train tracks. Singapore’s attraction-
rich Changi airport and easy access into
the centre has become integral to its
attractiveness as a global business centre.
Numerous other airports are adopting
similar priorities. Leveraging technologies
such as biometrics and passenger
tracking are key to removing friction from
the travel experience without sacrificing
security. As the city becomes attuned to
its role in enhancing the quality of life of
its inhabitants, the transportation journey
becomes as important as the destination.

BAKU AIRPORT
In collaboration with Buro Happold and ARUP

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 Market Insights Market Insights

T.I.E.
THE KNOT
BETWEEN TREND INNOVATION EXEMPLAR

MARKET
A pattern of gradual change in a The process of translating an Serves as a perfect example of
condition, output, or process. To idea or invention into a product a given concept. A project that
follow a trend you must not only or project that creates value suggests a clear and detailed

RESEARCH &
be aware of what is currently or for our clients. Innovation archetype or prototype; implying
happening but be astute involves deliberate application either a faultless example
enough to predict what is going of information, imagination and to be emulated or a perfect

DESIGN
to happen in the future. initiative in deriving greater or typification.
different values from resources,
behaviours or efficiencies and
includes all processes.

OUTCOMES

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 Market Insights Market Insights

01 02 03 04
DEPARTURE FROM HUB WARS: INTERCHANGE: ULTIMATE
NEUTRALITY: A LOYALTY CHOREOGRAPHING DIGITAL
AUTHENTIC PROGRAMME FOR A SEAMLESS DEPARTURE:
SENSE OF PLACE TRAVELLERS EXPERIENCE AN INTELLIGENT
GUEST
01.1 TREND 02.1 TREND 03.1 TREND 04.1 TREND

DESTINATION GATEWAY: BRINGING THE WORLD RECONNECTING CITY INTELLIGENT AIRPORT

Points of Authenticity CLOSER: Tailoring Typologies HUBS: Maximising EXPERIENCE: Ubiquitous
Existing Infrastructure Connectivity

01.2 INNOVATION 02.2 INNOVATION 03.2 INNOVATION 04.2 INNOVATION

DEPARTURES OF UX: From Passenger to Guest URBAN TRANSPORT : TERMINAL TRANSITIONS:

NEUTRALITY: City Integrating the Interchange Seamless Self Service
Local Experience

01.3 EXEMPLAR 02.3 EXEMPLAR 03.3 EXEMPLAR 04.3 EXEMPLAR

NADI International 7 Qantas Lounges Wynyard Walk, Sydney Virgin Australia Pier,
Domestic Airport NADI, FIJI Perth International Airport

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01

DEPARTURE FROM
NEUTRALITY:
AUTHENTIC SENSE
OF PLACE
01.1 TREND

DESTINATION GATEWAY:
Points of Authenticity
01.2 INNOVATION

DEPARTURES OF
NEUTRALITY: City
Local Experience
01.3 EXEMPLAR

NADI International 7
Domestic Airport NADI, FIJI

28 - WOODS BAGOT 29 - TRANSPORTATION

01.1 TREND

DESTINATION GATEWAY:
Points of Authenticity

Great airports used to essentially look the same.

To be a truly global hub, a facility would attract
recognized retail names and sell a mix of well-known
liquor, tobacco, and beauty brands in its duty-
free shops. Its aspiration: to move people through
as quickly as possible. While efficiency remains
a priority, airports are increasingly viewed as
brand ambassadors for their destinations—and
even destinations in themselves. Travellers want
to be immersed in a culture from the minute they
step off the plane. That’s put a higher premium
on design touches and features that reinforce
what’s unique. In practice, that means more
emphasis on local wood and other construction
materials, distinctive native colours, local art, and
regional retailers alongside recognized brands.

The airport becomes an embodiment of the

culture, showcasing the destination as a place to
visit, to invest, to study, and to live. The message is
reinforced with kiosks and booths that help people
connect with the local culture, from booking theatre
tickets and local tours to connecting with the local
chamber of commerce. The experience isn’t limited
to when passengers arrive. Airports also reinforce
the message when people leave. Because departing
passengers typically spend more time at the airport,
the departure area offers numerous opportunities
to showcase the culture and offer bespoke
experiences that boost the brand message. That
can mean wandering amid orchids and sunflowers at
Changi’s transit-area gardens or inhaling cinnamon-
scented oxygen at Tokyo’s Narita Airport. The
airport becomes part of the travel experience.
NADI AIRPORT
Nadi, Fiji

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01.2 INNOVATION

DEPARTURES OF NEUTRALITY:
City Local Experience

• Redefine the airport experience to focus

around local attractions and identity

• Showcase local business in retail,

dining, and kiosk options

• Create opportunities to connect with key

attractions of destination, marketing current
attractions and selling tickets on site.

BAKU AIRPORT
In collaboration with Buro Happold and ARUP

32 - WOODS BAGOT 33 - TRANSPORTATION

01.3 EXEMPLAR

NADI International 7 Domestic

Airport NADI, FIJI

The airport terminal is being redesigned to showcase

local Fijian culture and the area’s natural beauty. Local
material and textures convey a strong reference to
traditional Fijian crafts and artefacts. The aim is to create
a warm, inspiring, and contemporary environment
that makes ample use of natural light, fresh colours,
and the local landscape. The ceiling in the departure
area has been raised seven metres and the floor
space increased by 4,000m2, enabling the creation
of a children’s play area, as well as space for a local
food outlet and specialty retail. Spaces with various
settings allow choice and heightened user experience,
with technology integrated and art used as a narrative
within the space. Expanded views of Nadi Bay and
the surrounding mountains reinforce Fiji’s beauty.

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 02

HUB WARS:
A LOYALTY
PROGRAMME FOR
TRAVELLERS
02.1 TREND

BRINGING THE WORLD

CLOSER: Tailoring Typologies
02.2 INNOVATION

UX: From Passenger to Guest

02.3 EXEMPLAR
QANTAS LOUNGES
In association with Mark Newson Qantas Lounges

36 - WOODS BAGOT 37 - TRANSPORTATION

02.1 TREND

BRINGING THE WORLD

CLOSER: Tailoring Typologies

Airport owners, operators and airlines want to do

away with the anxiety of air travel, turning their
facilities into spaces to relieve stress, delight the
senses, and feel immersed in a luxury experience.
Taking design and service cues from the hotel sector,
they’re adopting concierge service and the
inviting design of five-star lobbies. Spa amenities
once reserved for first-class lounges—showers,
sleep rooms, massage chairs, easy chairs—are now
being offered throughout the departure lounge. The
goal: to inspire passengers to buy more goods and
services and make the airport a brand of choice
for future flights. The experience isn’t just limited to
those who are coming or going from a destination.
International transfer passengers are becoming
an especially lucrative target, especially in Middle
Eastern hubs that increasingly aim to occupy them
with shopping and high-end entertainment.

As in hotels, technology is becoming critical in

enhancing the user experience. Passengers can
connect to free WiFi and download apps that
highlight airport attractions and help them navigate
the experience. While passengers can pay for a
more personalized touch with personal shoppers
or airport butler services, the most luxurious
experiences are reserved for those who are paying
top dollar. That can mean getting privacy and a
feeling of the outdoors at the Qantas business
lounge in Perth or getting first-class treatment
in the Frankfurt Lufthansa lounge where, after
taking an elevator to private passport control, a
driver will escort you by Porsche to the plane.

QANTAS LOUNGES
In association with Mark Newson

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02.2 INNOVATION

UX: From Passenger to Guest

• Airports shift focus from the passenger

experience to the guest experience

• Adopt typologies of retail and hotel sectors

to enhance customer satisfaction-- bespoke
services, premium check-in, personalized
in-transit experiences, multiple levels of
lounge space, more airport hotels.

• Bring hotel and spa-like amenities and

design touches into the main departure areas

• Enable transit passengers to experience

a destination and act like tourists
without leaving the airport

QANTAS LOUNGES
In association with Mark Newson

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02.3 EXEMPLAR

Qantas LAX Business Lounge,

Los Angeles, United States

Choice and comfort are defining elements of the

Business Lounge. Customers can dine on the sun-
filled interior ‘deck’ overlooking the atrium, join others
around the fireplace in the den, or relax privately in a
classic Eames lounge chair. Dining is centred around
an active ‘street’ where customers can enjoy menus
influenced by Los Angeles’ multicultural cuisines,
including dishes served from food carts inspired by
the city’s street food culture. A full-service cocktail
bar and shower suites complete the current offering.
The lounge also includes a formal dining experience,
workstations, a family zone and private shower.

42 - WOODS BAGOT 43 - TRANSPORTATION

03

INTERCHANGE:
CHOREOGRAPHING
A SEAMLESS
EXPERIENCE 03.1

RECONNECTING CITY
HUBS: Maximising
Existing Infrastructure
TREND

03.2 INNOVATION

URBAN TRANSPORT :
Integrating the Interchange
03.3 EXEMPLAR

Wynyard Walk, Sydney

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03.1 TREND

RECONNECTING CITY HUBS:

Maximising Existing Infrastructure

As cities increasingly compete with each other

for business investment, talent, and travel dollars,
there’s a renewed push to improve transportation
links within the city hub. That means better utilization
and improvement of existing infrastructure while
developing new pedestrian transport systems.
One motive, of course, is money. A Siemens study
of transport systems in 35 global cities found
improved public transport networks could add
up to $238 billion in annual economic value
by 2030. Such networks are critical in overcoming
social, economic and environmental pressures in
cities, and bridge historic business centres with
newer precincts such as Canary Wharf in London,
Melbourne’s Docklands and Barangaroo in Sydney.

Efficient urban transit systems not only increase

the efficiency of city centres, they encourage local
development and vibrant mixed use neighbourhoods.
People want to work near such hubs, especially when
they are connected to pedestrian plazas, bike paths,
parkland, local attractions, and retail hubs. Systems
that allow an effective interchange between transport
modes such as rail, airports, walking and cycling
encourage more density around hubs, reducing
urban sprawl, and become a magnet for new
business and talent. Design is integral in enhancing
the passenger journey, elevating a mundane
commute into a legible and enjoyable experience.

WYNYARD WALK
Sydney, Australia

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03.2 INNOVATION

12 min.

URBAN TRANSPORT :
1 km

Integrating the Interchange

STREET
6 min.
500 m

• New urban transit systems enable

cities to increase densities near stations, City Walk (6-7,000)

Margaret Street/Bus (3,500)

creating more efficient city centres. ST

Barangaroo
BAY

• Hubs that enable efficient interchange between Wynyard Station

(18,000)
modes of transport attract talent and business,
Sussex Bridge Wynyard
ST Walk
spawning vibrant mixed use developments. (4,500+ 3,500 metro) (13-14,000)
Macquarie Precinct

F
• Innovative transport links reconnect old

AR
(2,000-3,000)

WH
Wynyard Station CO
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historic central business district centres

PER

to new CBD precinct developments.

• Fully accessible pedestrian walkways

T
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CATHED T
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integrated into cities reconnect

disparate urban precincts.

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WOODSBAGOT.COM Wynyard Walk FLOW DID v1 May 2012 Page 13

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03.3 EXEMPLARS

Wynyard Walk, Sydney

A fully accessible pedestrian walkway in Sydney’s

central business district, connecting the train station,
Wynyard, to the emerging business and cultural
waterfront hub of Barangaroo. The 180-metre urban
conduit takes about six minutes to walk, half the time
of other routes, and is designed to inspire “flow” with
references to nature and the geology from the Sydney
region. This is interpreted through the built form and
materials selection to create a sense of motion as part
of a unified architectural expression for pedestrians.
At nine metres wide, it’s expected to handle as
many as 20,000 people an hour coming from the
station and a pedestrian bridge from Barangaroo.

50 - WOODS BAGOT 51 - TRANSPORTATION

04

ULTIMATE DIGITAL
DEPARTURE:
AN INTELLIGENT
GUEST EXPERIENCE
04.1 TREND

INTELLIGENT AIRPORT
EXPERIENCE: Ubiquitous
Connectivity
04.2 INNOVATION

TERMINAL TRANSITIONS:
Seamless Self Service
04.3 EXEMPLAR

Virgin Australia Pier, Perth

International Airport
52 - WOODS BAGOT 53 - TRANSPORTATION
04.1 TREND

INTELLIGENT AIRPORT
EXPERIENCE: Ubiquitous
Connectivity

After buying tickets on their smartphones and

using an app to get to the airport, passengers have
come to expect a personalised mobile experience.
Now, airports are starting to deliver, installing
beacons that turn buildings into smart
predictive environments. That not only tracks a
passenger’s movements, but can enhance the user
experience by delivering relevant information to the
right people at the right time in the right space.

As in the retail sector, much of the innovation is

designed to encourage consumption. Germany’s
Frankfurt Airport, for one, now offers a multichannel
retail platform that lets travellers click and collect
items, or get them delivered to their home. Miami
International Airport, meanwhile, installed more
than 500 Bluetooth data beacons to enable an
app that serves as a passengers personalized
travel assistant. Users can get real-time flight
updates, shopping suggestions, and navigation
to their gate. Tesco’s virtual grocery store at
Gatwick airport has won buzz and customers
with its pitch: “Come home to a full fridge.”

54 - WOODS BAGOT 55 - TRANSPORTATION

04.2 INNOVATION

TERMINAL TRANSITIONS:
Seamless Self Service

• Airport integrates beacons, creating smart

predictive environment that communicates
with connected passengers.

• Mobile communication creates opportunities

for multichannel retail at airport, including
online purchases with home delivery.

• Technology enhances security

and efficiency, letting airports track
individual passenger movements.

SAN FRANCISCO TERMINAL 1

In collaboration with HKS

56 - WOODS BAGOT 57 - TRANSPORTATION

04.3 EXEMPLARS

Virgin Australia Pier

Perth International Airport

The Perth International Airport integrates a new

cloud-based technology that allows passengers to
check in for multiple airlines on handheld devices
from anywhere in the airport and potentially even in
offsite locations facilitating an innovative technology-
enabled user experience. Perth airport will roll out the
technology to its international terminal and Terminal
2, potentially cutting the passenger processing
costs by more than 25 percent while improving the
passenger experience. Following phases will include
automated bag drop facilities, automated boarding
gates and mobile check-in-tablets enabling freedom,
speed and efficiency in the airport operations and
transforming the passenger user experience.

PERTH AIRPORT: T1 DOMESTIC

Perth, Australia

58 - WOODS BAGOT 59 - TRANSPORTATION