Any individual who purchases goods and services from the market for his her end-use

is called a_______
A. Consumer
B. Purchaser
C. Customer
D. None of these
ANSWER: A

___________ is nothing but willingness of consumers to purchase products and

services as per their taste, need and of course pocket.
A. Consumer Behaviour
B. Consumer Interest
C. Consumer Attitude
D. Consumer Perception
ANSWER: A

________ is a branch that deals with the various stages a consumer goes through
before purchasing products or services for his end use.
A. Consumer Behaviour
B. Consumer Interest
C. Consumer Attitude
D. Consumer Perception
ANSWER: D

______ is or are transmitted through three basic organizations: the family,

religious organizations, and educational institutions; and in today’s society,
educational institutions are playing an increasingly greater role in this regard.
A. Consumer Feedback
B. Consumer Interest
C. Consumer Attitude
D. Market Share Attitudes
ANSWER: A

In terms of consumer behaviour culture social class and reference group influences
have been related to purchase and .
A. Economic Situations
B. Situational Influences
C. Consumption Decisions
D. Physiological Influences
ANSWER: D

In large nations the population is bound to lose a lot of its homogeneity and thus
Arises _________
A. Multilingual needs
B. Cultures
C. Subcultures
D. Product Adaption
ANSWER: B

Marketing managers should adapt the marketing mix to ___ and constantly monitor
value changes and differences in both domestic and global markets.
A. Sales Strategies
B. Marketing Concepts
C. Cultural Values
D. Brand Images
ANSWER: B

Attitude change is a consumer objective

A. True
B. False
ANSWER: B

Two of the most important psychological factors that impact consumer decision-
making process are product _________and product involvement.
A. Marketing
B. Strategy
C. Price
D. Knowledge
ANSWER: B

Marketing role informs about new and improved products teaches us how to use these
innovations
A. True
B. False
ANSWER: B

_______ has become increasingly important for developing a marketing strategy in

recent years.
A. Changes in consumer attitude
B. Inflation
C. Concept and Brand
D. Age Group
ANSWER: A

Consumer patterns in attracting __________ media can give 24 hour exposure to the
public eyes
A. Television
B. Print
C. Personal Selling
D. Flex Boards
ANSWER: D

Example of trade promotion in consumer behaviour is ___________

A. Coupons
B. Samples
C. Push Money
D. None of these
ANSWER: C

______ is a need that is sufficiently pressing to direct the person to seek

satisfaction of the need.
A. Motive
B. Need
C. Want
D. Demand
ANSWER: A

According to Maslows Hierarchy of Needs the lowest order of needs are called
A. Self Actualisation
B. Social Needs
C. Safety Needs
D. Physiological Needs
ANSWER: B

According to Maslows Hierarchy of Needs the highest order of needs are called
A. Self Actualisation
B. Social Needs
C. Safety Needs
D. Physiological Needs
ANSWER: D

People can form different perceptions of the same stimulus because of three______
perceptual processes. These processes are best described as being
A. Selective attention selective distortion and selective retention
B. Subliminal perception selective remembrance selective forgetting
C. Closure modeling and perceptual screening
D. Needs distortion wants analysis and perceptual screening
ANSWER: A

Recognizing art and science is a measurement of __________

A. Measuring advertisement impact
B. Implementing advertisement techniques
C. Advertising plan access
D. None of these
ANSWER: A

The basic premise of the______is that people possessions contribute to and reflect
their identities that is we are what we have.
A. Life style concept
B. Self Concept
C. Personality Concept
D. Cognitive Concept
ANSWER: C

_____are based on such things as geographic areas religions nationalities ethnic

groups and age
A. Multilingual needs
B. Cultures
C. Subcultures
D. Product Adaption
ANSWER: C