Exemplary Story Ads

Exemplary Story Ads create a narrative that helps illustrate

the product's benefits. The key is to create this ad is to have a
situation where someone would use the product and be very
glad for it. An advantage of exemplary story ads is that
customers can get a demonstration of the product use. A
disadvantage of exemplary story ads is the over exaggeration
of the product's outcome can lead to heavy criticism from
customers that did not get the same outcome as the ad did.
Any example of exemplary story ads is Adidas Break Free
Advertisement.
Adidas Break Free Ad
Target Audience: The advertisement is aimed at people
would like to run and use running trainers for exercising.
Messages: By buying Adidas running trainers they will make
you have a break free feeling and therefore you will be happy
instead of depressed.
Style: Fiction Advertisement, with shows both sad and happy
emotions.