RMIT Classification: Trusted

ISYS1028
[Document subtitle]

[DATE]
[COMPANY NAME]
[Company address]
 RMIT Classification: Trusted

Contents
1. Introduction...................................................................................................................................2
Introduction to the company.............................................................................................................2
Problem Identified.............................................................................................................................2
Customer Persona.............................................................................................................................2
2. 5W Analysis...................................................................................................................................3
3. Social Media Strategy....................................................................................................................4
4. Social Media Post...........................................................................................................................5
5. Conclusion.....................................................................................................................................6
6. References.....................................................................................................................................7
 RMIT Classification: Trusted

1. Introduction
Introduction to the company
XXXXXX

Problem Identified
XXXX

Customer Persona
1 customer

Table 1. Demographic information

Figure 1. Picture
 RMIT Classification: Trusted

2. 5W Analysis

Table 1. 5W Analysis
 RMIT Classification: Trusted

3. Social Media Strategy

Xxxxxx

As per Phan et al. (2011)

You may add Customer Persona here as well.

 RMIT Classification: Trusted

4. Social Media Post

Xxxxxbbbnjjhg xbxbxhxhxjhjhx xbxbbbxn
 RMIT Classification: Trusted

5. Conclusion
(Raungpaka and Savetpanuvong, 2017)

(Stylianou et al., 1996)

(Dehning and Stratopoulos, 2003)

 RMIT Classification: Trusted

6. References
DEHNING, B. & STRATOPOULOS, T. 2003. Determinants of a sustainable competitive advantage due
to an IT-enabled strategy. The Journal of Strategic Information Systems, 12, 7-28.
PHAN, M., THOMAS, R. & HEINE, K. 2011. Social media and luxury brand management: The case of
Burberry. Journal of Global Fashion Marketing, 2, 213-222.
RAUNGPAKA, V. & SAVETPANUVONG, P. 2017. Information orientation of small-scale farmers'
community enterprises in Northern Thailand. Kasetsart Journal of Social Sciences, 38, 196-
203.
STYLIANOU, A. C., JEFFRIES, C. J. & ROBBINS, S. S. 1996. Corporate mergers and the problems of IS
integration. Information & Management, 31, 203-213.