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Flat6 Labs Tunis Bootcamp - Day 1: Dave Parker @daveparkersea
Flat6 Labs Tunis Bootcamp - Day 1: Dave Parker @daveparkersea
Bootcamp – Day 1
Dave Parker
@DaveParkerSEA
www.GetTrajectory.com
@DaveParkerSEA
¤ Markets
¤ Value Propositions
¤https://www.dkparker.com/tunis-
bootcamp/
¤ VC/Investor
¤ Virtually…
¤ Network – you need to build you network for the future
starting today
¤ #GiveFirst – you have complimentary skills around you
Revenue Model/Finance: How will you monetize your idea? Do you have
a basic budget on spending, big or small economics
IP/Moat: Is your idea defensible? Can you build a moat over time?
Clear Ask: What do you need help with? Advice, funding, introduction,
help finding staff?
Copyright, DKParker, LLC 2020 Total out of 40
Venture Ready
¤ Team ¤ Competition
¤ Traction ¤ Timing
¤ Intellectual Property/Moat
¤ Clear Ask
Creating
Value:
Product,
Team &
Market
Copyright, DKParker, LLC 2020
Business Model
Capturing
Value:
Reasonable to
Exceptional
Returns –
Traction & Idea
Delivering
Value:
Price,
Economics,
S&M
Copyright, DKParker, LLC 2020
Defining Business Model
Creating Value:
Product
Capturing
Value Delivering
Value: Price,
Reasonable to Economics,
Exceptional S&M
Returns
Creating Value:
Product
¤ BC ¤ AD
Product Service
¤ Services vs Product
¤ Exit multiples
¤ Rank
¤ Methods of Research
¤ Blue Ocean
¤ Gartner Magic Quadrant
¤ Stage
¤ Customer Type
¤ Categories
¤ Results
¤ 16 Revenue Models – increasing level of complexity
¤ 4 Basic Sales Models
¤ Time from Seed to B Round
¤ Feature List
¤ Product positioning
¤ Gaps
¤ Pricing
¤ Target customer/profile
¤ Marketing approach
¤ Tools
¤ https://www.semrush.com/
¤ https://topics.seomonitor.com/query
¤ Google Keyword tool
¤ Social
¤ https://www.rivaliq.com/
Copyright, DKParker, LLC 2020
Who has tried this before?
¤ Product Positioning
B2B B2C
¤ Company type ¤ Profile
¤ Vertical ¤ Demographic
¤ Size/Stage ¤ “Name”
¤ Buyer profile
¤ User profile
¤ Not everyone that might use it, if they found it, if it was in
their language and currency
¤ Not Aspirational
¤ Nascent/New market
¤ Uber, AirBnB
¤ Headwinds or tailwinds?
¤ Covid
¤ Needs to be sold
name here> the problem I’m solving is <insert problem here>. Our
<insert method here> and our team is the right team because
<insert why you’re awesome here>. I need help with <insert help
needed here>.
Copyright, DKParker, LLC 2020
Lunch – 60 Minutes
¤ Simple
¤ Memorable
¤ Write out:
¤ What makes you different?
¤ Why should people buy from you?
¤ Google Forms
¤ Structured questions
¤ Progression
¤ Easy to Hard
¤ What do you really want to know?
¤ Will they pay for it? How much
¤ Why will it fail
¤ No rhetorical questions
¤ No blind surveys
¤ Can’t outsource
Copyright, DKParker, LLC 2020
How Many Customer Interviews
¤ B2B – 25+
¤ Profile
¤ Job Title
¤ Type of Company
¤ B2C – 50+
¤ Demographic
¤ ¯\_(ツ)_/¯ = bad
¤ Pre-Incorporation
¤ Meeting 1 of 2
¤ Why do you want to do this
¤ Capital in vs out
¤ Timing of life
¤ Passion
¤ Go to Startup Equity Calculator
¤ Meeting 2 of 2
¤ Print out a copy- bring it to the meeting
¤ How far off are you? What responsibilities?
¤ At Incorporation
¤ Reverse vesting schedule
¤ What happens when someone leaves?
¤ Milestones/Deliverables
¤ Slicing Pie
¤ Market rates
¤ Don’t over inflate
¤ Track time and contribution
¤ Regular meeting
¤ Weekly standups
name here> the problem I’m solving is <insert problem here>. Our
<insert method here> and our team is the right team because
<insert why you’re awesome here>. I need help with <insert help
needed here>.
Copyright, DKParker, LLC 2020
Day 1 Deliverables
2. Traction 8. Go-To-Market