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  • Advertising Concept

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    1) Advertising aims to persuade people to buy products or services through paid messages presented through various media channels. 2) Advertisements can be informative, reminding consumers of a product, or persuasive in convincing consumers to purchase. 3) The goal of advertising is to increase awareness, build preferences, and ultimately influence purchasing decisions.

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    1) Advertising aims to persuade people to buy products or services through paid messages presented through various media channels. 2) Advertisements can be informative, reminding consumers of a product, or persuasive in convincing consumers to purchase. 3) The goal of advertising is to increase awareness, build preferences, and ultimately influence purchasing decisions.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    17 views18 pages

    Advertising Concept

    Uploaded by

    syauqinada
    1) Advertising aims to persuade people to buy products or services through paid messages presented through various media channels. 2) Advertisements can be informative, reminding consumers of a product, or persuasive in convincing consumers to purchase. 3) The goal of advertising is to increase awareness, build preferences, and ultimately influence purchasing decisions.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 18

    Advertising

    Concept
    Erwan Sudiwijaya, MBA., MA
    “Ad
    “advertising aims
    to persuade people Definition”
    to buy”.
    -Frank Jeffkin

    Tujuan “Any paid from


    of non personal presentation
    and promotion of ideas,
    goods or services
    by an identified sponsor.”
    Pesan -American Marketing Association

    Media
    Brand TA
    “Segala bentuk pesan suatu produk
    yang disampaikan lewat media,
    ditujukan kepada sebagian
    atau seluruh masyarakat.”
    -Masyarakat Periklanan Indonesia
    “Ad Convince
    reinforcement

    Objective”
    Rebuy

    After
    reminder

    Buying

    Before

    informative persuasive

    Purchase
    knowledge Liking
    awareness

    New Product / Feature Preference


    Informative Reminder Ad
    Persuasive Ad
    Ad

    Objective Rebuy
    A I S A S

    Image
    Building Ad

    Message

    communicator communicant
    Media

    Feedback
    Coperative Ad

    Objective

    2 Corporate
    in 1 ad
    Message

    communicator communicant
    Media

    Bundling 2
    Brand Feedback

    Product
    Collective Ad

    End Product
    Ad
    Objective

    Consumer Ad

    Message

    communicator communicant
    Media

    Distributor
    Retailer
    Feedback

    Trade Ad

    Positioning
    Ad
    Objective

    Message

    communicator communicant
    Media

    Feedback
    Classified Ad

    Reinforcement
    Ad
    Increasing The
    Frequency
    Objective

    Ethical Ad

    Message

    communicator communicant
    Media

    Feedback
    Objective

    Ethical Ad

    Message

    communicator communicant
    Media

    Feedback

    Direct Respons
    Ad
    Informative Reminder Ad
    Persuasive Ad
    Ad
    Coperative Ad

    Objective Rebuy
    A I S A S

    Image
    2 Corporate Ethical Ad Consumer Ad
    Building Ad
    in 1 ad
    Message

    communicator communicant
    Media

    Distributor
    Bundling 2 Retailer
    Brand Feedback
    Classified Ad

    Product Trade Ad
    Collective Ad Direct Respons
    Ad Reinforcement
    Ad
    Positioning
    End Product Increasing The Ad
    Ad Frequency

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