Dear sir/ madam,

I’m Ms. Pranjali S. Kurle, student of Mulund College of Commerce, Mulund

(w)Studying M.com (II) and presently doing a project on “Consumer buying

behavior towards Parle products”. I request you to kindly fill the questionnaire below

and assume you that the data generated shall be kept confidential. I would be obliged

if you co-operate with me in filling the questionnaire.

Name :

Gender : M F

Age :

Marital status:

Occupation : Student Service Business Other

Address :

( For Academic Purpose Only )

Questionnaires:
1. Have you heard about Parle Products?

Yes No

2. Do you use Parle products?

Yes No

3. Do you like Parle Products? If yes then which products do u like?

Biscuits Snacks

Chocolates Soft Drinks

4. What Parle products you are aware of ?

Biscuits Snacks

Chocolates Soft Drinks

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5. Which Parle biscuit do you buy in particular?

Parle-G Milano

Hide & seek Crack jack

6. Which products do you buy frequently?

Marie Milano

Crack jack Parle-G

7. Are you brand loyal to the Parle Products?

Yes No

8. Would you continue to by Parle Products if its Price Rise Up to 10% ?

Yes No

9. On which occasion do you buy Parle Products?

Daily Weekly Monthly Occasionally

Festival

10. Do you buy Parle products in bulk quantities, if yes then which products do u
buy?

Biscuits Snacks All

Chocolates Soft Drinks

11. Are you satisfied with the products of Parle ?

Taste Price

Quality Packaging

12. Which of these factors affects your purchase?

 Advertisement
 Suggestion from friends and relatives
 Attractive Display
 Doctors Advice
 Brand Ambassadors
 Ingredients

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13. Would you recommend others in buying Parle products?
Yes No

14. If not Parle products which other product do you purchase?

Cadbury Britannia Amul Sun feast

15. Are Parle Products available in the market ?

Yes No

16. If your preferred Parle product is not available for repeat purchase then what will
you do ?

Postpone Purchase
Switch over to other brand
Go to the other shop to search for your preferred brand
17. Which media of advertisement influence your purchase?

Television Newspapers Brochures

Hoarding Display

18. Do you find Parle products Economical ?

Yes No

19. If not Parle soft drink ( fruity , Appy,LMN) then which soft drink do you buy?

Coca-cola Miranda Mountain-Dew

20. How would you rate Parle products over all?

Excellent

Good

Bad

Moderate

Thank you for your time and consideration..!!