ESA BUSINESS SCHOOL

ESA BEIRUT AUSTIN, TEXAS

(Additional fees charged to the student)

InNOVATION AND ENTREPRENEURSHIP InNOVATION MANAGEMENT

SEMINAR
Innovation and Entrepreneurship seminar is an
integrative course. It combines principles, theories
The flexibility of the North-American business
and case studies (developed by the module leader) in
culture which fosters innovation is highlighted
creativity and business innovation, original marketing
SEMINAR 4

during this seminar which enables Executive

and commercialization strategies, successful
MBA participants to understand the shift from a
organization behavior and management principles.
production to a knowledge-based economy and
It applies to the evaluation and design of new original
the resulting role of innovation and to identify the
ideas and business models in a challenging local
best practices of innovation management and to
context.
exchange the features of the North American
We will be concerned with content and process
business culture that fosters innovation.
questions as well as with formulation and
implementation issues that relate to conceptualizing,
developing and managing successful new businesses,
from labs to market.

ESA BEIRUT
SEMINAR 5

CLOSING SEMINAR

The EMBA provided the participants with

the opportunity to acquire essential knowledge
in the field of management; it is now time to sum up.

INDIA, CHINA OR BRAZIL

ADDITIONAL OPTIONAL SEMINAR

(Additional fees charged to the student)

REGIONAL LEADERSHIP SEMINAR - EMERGING COUNTRIES

In the current context of globalization, an ability to lead projects and take advantage of business opportunities
in developing and emerging countries is highly valued by companies. Participants have the choice of travelling
either to Asia (India or China) or Latin America (Brazil). The main focus of this seminar is to review major issues
that firms and their managers have to deal with when developing projects, venturing or doing business in these
regions.

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