Professional Documents
Culture Documents
1 Digital Marketing - Social Media Marketing
1 Digital Marketing - Social Media Marketing
SOCIAL MEDIA
“A group of internet - based COMMUNICATION
CONTENT
MEDIA
applications that build on the
ideological and technological
foundations of the web 2.0 and
that allow the creation and SOCIAL
exchange of user generated INTERACTION
Product Experience
Place Everyplace
Price Exchange
Promotion Evangelism
EXPERIENCE The whole journey a customer can benefit
from a product.