Project Report on General Electric

Submitted as a course project for

Learning & Development
on
January 10, 2021

Under the guidance of

Prof. Ajinkya V. Navare

Submitted By

Akash Paliwal MBA19006

 LETTER OF TRANSMITTAL

January 10, 2021

Prof. Ajinkya V. Navare

Faculty of Learning & Development
IIM Jammu

Subject: Submission of L&D Project Report on General Electric (GE)

Respected Sir,

I am pleased to submit this project report as instructed by you. I tried my best to present this
project report on “General Electric”, according to your guidelines.

I tried my best to work sincerely to cover all aspects regarding the matter. I have thoroughly
enjoyed preparing this project report which has contributed significantly to my understanding
of strategies linked by GE in their training programs. I sincerely hope you will appreciate my
efforts.

Thanking you for your time and kind considerations.

Regards,

Akash Paliwal
IIM Jammu (MBA 19-21)
General Electric: A learning organization
Jack Welch, former General Electric Chairman and CEO, once said, "the ability of an organisation to
learn and quickly translate that learning into action is the ultimate competitive advantage." But one
big point is overlooked by that quote: it's not the company that learns. The ultimate competitive
advantage is the learning skill of the workers who lead and work in the company. It is the ultimate
competitive advantage because less time learning and more time taking action can be spent on a
workforce with a high learning capacity.

Corporate University – Crotonville

Mission

 Educating leadership, shift, six sigma, e-business and other employees to sustain corporate
initiatives
 Communicating and strengthening the dedication of workers to the values of GE
 Create bridges across borders by providing people with an environment to connect across
organisations, roles and hierarchies.
 Improve client focus; develop relationships with strategic clients and other main
constituencies.

General Electric has a corporate learning campus, and since 1956 it has been around. This is where
powerful minds meet every year in business and academia. Executives at the highest level and staff at
the entry level look forward to a life-changing learning experience. A big event in their career is
described by the Crotonville for GE employees. The layout of the campus facilitates learning at
multiple levels, as the organisation assumes that learning can never end.

The corporate mission of the General Electric Company is "to invent the next industrial era, to build,
move, power and heal the world." The company accounts for the evolution of industries and markets
in this respect. In the creation of this new corporate mission statement, for instance, large-scale
improvements in the electrical lighting, electricity, and transportation industries are taken into
account, indicating GE's long-term progress targets well into the future.

Strategy at General Electric

General Electric Company (GE) has a generic strategy for competitive advantage that, along with
intensive growth strategies, ensures the conglomerate’s growth in global markets.

General Electric uses both Internal as well as External Growth Strategy. In order to increase products,
research and development, expertise, and other key business strategies that can help to grow the
current business, the internal growth plan can concentrate on a number of key areas within an
organisation like GE. The initiatives developed can differ depending on the extent of the internal
growth areas. Initiatives may include the expansion of product and marketing networks, research and
development, enhancement of quality or the modernization of product and service lines. Innovation,
information management, recruiting and retention of key talent, identification of financial and non-
financial capital required are major factors that usually emerge in the business strategy.

By integrating external approaches, such as horizontal and vertical integration through strategic
partnerships, the external growth strategy focuses on expanding. The problems associated with such a
strategy may vary depending on the strategic partnership, i.e. joint venture, or acquisition. This is one
of the toughest tactics to achieve, since two out of three mergers and acquisitions struggle to achieve
their proposed synergies.

How Training Program helping General Electric to fulfill its strategies

• The programs offered to GE employees focused on leadership and development aspects. They
are divided in to two levels;

1. The entry level programs

2. Experienced level programs

Entry Level Leadership programs

• It is aimed at developing individuals for leadership positions. The entry programs are
meant for fresh recruits.

• The major programs were the commercial leadership program for sales and
marketing(CLP), financial management programs(FMP) and information
management leadership program(IMLP).

• There were programs for operations and engineering areas called as the Edison
engineering development program(EEDP) and the operations management
leadership program(OMLP).

EEDP (Edison Engineering Development Program) - helps improve problem-solving skills;

advanced engineering courses are given, as well as presentations on senior leadership and complicated
projects. This is where future leaders in research, processes, efficiency, design, integration, reliability,
and testing will gain experience.

ITLP (Information Technology Leadership Program) - In this programme, you can improve
project management and technical skills through advanced assignments and demanding coursework.
This is an exciting opportunity because four roles at leading GE business units will be assigned to
you. Every job will last for six months.

For engineers with the drive and energy to deliver/define production processes, services, and goods,
OMLP (Operations Management Leadership Program) is suitable.

CLP (Business Leadership Program) - The core curriculum supports the creation of commercial
skills and techniques that help ensure the success of GE companies. There are also business-specific
services available.
CLDP (Communications Leadership Development Program) focuses on the growth of top public
relations and communication skills.

Experienced level Leadership programs/Master level programs

 This program is offered to employees with work experience. These programs were offered to
executives with 2-5 years of experience
 There are 2 major programs - experienced commercial leadership program (ECLP) and
the human Resources leadership program (HRLP).

Some Techniques through which GE can have learning & development

 Using gaming technology to create a new platform that fun and engagingly links the world to
GE, helping to inform prospective employees about the organisation and its economic and
social values. In areas where GE’s brand is less well known, it is particularly important to
establish new avenues for recruitment and interaction.

 Build a tailored package of benefits to better address the needs of a global, diverse workforce,
offering greater flexibility and choice.
 Improving their performance management framework with innovative tools to help workers
navigate their careers at GE and identify a broader variety of company-wide opportunities.
Processes that allow for more just-in-time input and coaching, which are deemed highly
desirable by the next generation, round out the changes.

 In order to serve a wider base of culturally adaptive world leaders, extending their leadership-
development and accelerator programmes and linking participants through those programmes.