Lecturer of Tourism Marketing Strategy :

Adetiya Prananda Putra, S.ST, M.M

Green Tourism is a unique subset of the
tourism industry is focused on the
improvement and preservation of
nature through tourism activities.

Ceballos National Green

Lascurain Tourism Strategic
(1987) : Quick Start
Guide to Business
Tourism (2006)
 2. Continuity
1. Quality 3. Benefits
1) Requirement 2) Restrictions
 2. Reducing
The Excessive
1. Using a Consumption 3. Maintaining
Sustainable Biodiversity
Principles of Sustainability Green
Resource

Tourism
 5. Support
4. Integration The Local 6. Empowerment
of Tourism Economy of Local
Planning Communities
 8. Improving
7. Consolidation The Quality 9. Do Some
Stakeholders and Of Staff Research
Society
 2. Socio Cultural
1. Environment 3. Economic

Green Tourism Development Goals

1. Ecosystem 2. Plants
3. Water 4. Air Pollution
1) Focus to give visitors the opportunity personally to be
directly enjoyed the natural environment.

2) Can encourage best wishes to practice sustainable tourism.

3) The direct contribution to the conservation of natural areas

4) Provide a sustainable contribution to the local community

5) Consistently meets consumer expectations and satisfaction

 1) Direct experience with the
natural environment and
cultural, environmental, social,
and psychological acceptable.

2) Defining the
6) Directs part of environment
revenue for local according to the
natural resources rules of nature, not a
tourist.

3) Accept the
5) The economic limitations on the
contribution of the use of natural
tourism industry resources and
culture.

4) Increase the awareness of tourists on

the environment and ethics
Refer to The Concept of Green
Tourism 5R

1. Reduce 2. Reuse

5. Rethinking 3. Recycle

4. Recover
• 1) Bringing tourists or involves travel to natural areas that are
relatively unobtrusive.

• 2) Focusing on learning and quality of experience

• 3) In the economic benefit of local communities

• 4) Shows the endangered species, spectacular, unusual and exotic.

• 5) Educate tourists are not a drain on resources but maintain the

environment even help repair damage to the environment

• 6) Appreciate and respect the local culture, traditions, etc.

1. Intermediary 2. Creating a word of
mouth advertising
3. Building a 4. The Influence Of
Network External Recognition
5. The Marketing 6. Utilize media
Strategy
7. Advertising 8. Effect of Media
Technology
Sustainable Tourism Marketing
Sustainable Green Tourism Marketing
1. Social
Responsibility

5. Green
2. Green
Global
Products
Marketing

4. Green 3.
Customer Sustainable
Marketing Products
 1. Priorities

2. People
Management
model of
3. Processes
green tourism
marketing
4. Products

5. Progress

6. Performance
Green Tourism Marketing
Implementation

Sustainable
Development

Image &
Reputation
Tourism

Community Protection
Empowerment Tourist’s Right