Business Plan

Introduction:

Name: Culture Hub

Main Office: Canal Road Main Blvd, PASCO Society Ltd.

Email: culturehubinquiry@gmail.com

Name and addresses of Principals:

CEO (Chief Executive Officer)

Name: Ali Ahmer

Address: 312 B block, Muhafiz Town, Lahore.

Email: aliahmer@gmail.com

CFO (Chief Financial Officer)

Name: Husnain Siddique

Address: 81c phase 5 DHA

Email: husnain@gmail.com

COO (Chief Operating Officer)

Name: Saif Mohiuddin Gilani.

Address: 63c johartown

Email: saif1@gmail.com

Nature of Business:
The nature of this business is services. As we know Pakistan is known worldwide for its
culture and the items related with that culture. Cities of Pakistan are famous for their
specialties such as Multan for its sohan halwa, Sindh for its Ajrak and Quetta for its famous
dry fruits. So, we as a company are providing services in which our customers can attain
different valued items from different parts of the countries. We will be making sure that we
are providing our customers with the authentic item which we will be getting directly from
the targeted city. Our team is highly invested in cultural items and have contacts in various
cities from where we can get the items and introduce it. Our passion for the culture has
motivated us to spread it internationally.

Statement of Financing
In this business we are targeting to get items in bulk and later we can sell it piece by piece.
We are grinding to build a name for ourselves in the industry from where our clients can
attain whatever they need by trusting our companies name and authenticity. To start this
business, we will need some financing in the start, but we have tried to keep it at a minimum.
Initial financing statement is given below.

Assets Amount

Cash/Investment Rs.2,50,000

Inventory Rs.1,50,000

Furniture Rs.20,000

Online Marketing Rs.30,000

Security Rs.50,000

Statement of confidentiality report.

I _____________ do herby agree that I will be always loyal to _____________ if I am hired

by it. I will keep all the strategies regarding business discussed in any meeting confidential
and am not authorized to use it anywhere else without the permission if the executive board. I
will always follow the goals and will work within the guidelines provided by the company. I
understand that any failure to abide by the mentioned confidentiality requirements may lead
to immediate termination.

Name:

Signature:

Date:

Executive Summary:
In this business plan we will be discussing a business in which we will be promoting the true
rich heritage and culture of Pakistan at an international level. This is a unique business which
focuses on delivering the special valued items from various cities of Pakistan such as
Peshawari Chappal from Peshawar to the people who crave for it with a company which
verifies if authenticity and distinguishes itself from others. This business Is not about
generating loads of profits instead it is about promoting the culture of Pakistan at
international scale and developing a company that represents that culture.

We will be introducing diverse products from different cities of Pakistan through our website
from where people can know about its producer and why It is famous, its history and the
demand of the product. Pakistan’s culture is acknowledged internationally and people around
the globe are invested in the beautiful art work produced in Pakistan and its cities and even
willing to travel miles around the globe to buy these products we are introducing a bridge
between the gap and providing services which delivers you the same art work or food item
from that specific city from where it is known for at your door steps and this what our tag line
or mantra states.

“Culture at your doorsteps”

The following business plan is divided into eight main parts:

1. Environmental and Industry Analysis.

2. Description of Venture.
3. Production Plan.
4. Operation Plan.
5. Marketing Plan.
6. Organizational Plan.
 7. Assessment of Risk.
8. Financial Plan.

The business plan provides a detailed explanation of all the operations and advertising related
tasks. The business will be highly focusing on its online marketing as the goal is to represent
the company at international scale and gain international acknowledgement as well. Initially
we will be starting off with just single office and step by step we will grow our business
which will help us to create an understanding of the business at the same time. Huge
investments are not required in the starting. The business is considered an ideal business
because if its uniqueness and the interest of its owners to represent their culture at
international level and to show the positive image of country internationally.

Environmental and Industry Analysis:

In this part we are going to discuss about the industry and will give an explanatory analysis
by comparing the global market and national market of such business as well. The services of
providing with culture related items and incentives falls in the same market as of delivering
items and foods. This market is worth 4.6 billion USD and is growing at a rate of 20.3% and
it is expected that due to the pandemic the market growth percentage will further increase in
the upcoming years.

Outlook and Trends:

In the past years the industry has grown due to the pandemic situation people prefer ordering
stuff online rather than visiting stores physically. The whole environment of doing business
has changed drastically. The business that we are introducing is a unique concept with only
very limited numbers of companies operating internationally. This business is expected to
grow and create a market of its own in the upcoming years.

Speaking about trends of business, in Pakistan people are also limited to their houses and
ordering items online rather than visiting stores physically. The online businesses are
blooming, and a great market of e-commerce has emerged in the previous year. This also
gave opportunity to small business to emerge and compete at a greater level. So, an ideal time
to start a business which is based on online operations or majorly based online is right now.
And we have seen this as an opportunity to introduce our unique business idea as well.

Analysis of Competitors:
The services and products that we are introducing are unique and there is not a lot of
competition if we speak about majorly operating companies. The unique products and
services are our niche. There are local shops, or you can say individuals from specific
location that are providing similar services and locally we can consider them as our
competitors. Other than that, there are some major companies as well such as:

 Daraz
 Sindh Crafts.
 OLX
 Amazon.

We can consider them as our major competitors because these can connect you with the
shops operating locally but the only question that appears in the minds of customers while
ordering from such companies is the factor of authenticity. Authenticity is what we are going
to build our marketing on because people nationally and internationally are invested in
Pakistan culture and are connected emotionally with it as well. They want a valued item of a
specific place and wants it to be authentic then they will look for companies that are
specializing in this area of market and we are providing that services and products for them.

Market Segmentation:

Like our products which are diversified the market is diverse as well. We can segment our
market demographically, geographically, and psychographic as well from the three major
parts of segmentation.
We are providing products and their delivery belonging from different cultures of Pakistan to
people from anywhere in the world so the first segmentation will be geographically.

 Local Customers.
 International Customers.

People within Pakistan will be interested in our products as well as internationally. People
within Pakistan for example from KPK might want to taste the fresh halwa of Multan or a
random person from Canada wants it he can get exactly what he wants from our unique
business. We will be extending our business internationally as well because the demand of
cultural items is valued internationally ad it is what Pakistan is famous for internationally as
well. So geographic segmentation of market will be the main type of segmentation for this
business.

Industry and market forecast:

The industry of such business has seen major growth in the previous years the industry is
expected to grow further 20% in the year 2021. Our business will be based majorly on e-
commerce and e-commerce industry within Pakistan is worth Rs.110 billion through e-
commerce new entrants of the industry through intelligent marketing can compete their
products with international companies as well. E-commerce globally is about 3.0 trillion USD
and the market are growing. This is the upcoming future of the industry and all the business.
This is the next curve where every business must jump and the companies who will not be
left behind. This the ideal time to introduce our services as well.
The previous picture explains the growth of the market for the year 2020-2024

Description of Venture

Products:

Our products will be based on the most valued or recognized item or food item from a
specific city. People highly acknowledge such products internationally and nationally as well.
People are also willing to travel to enjoy the richness of the city or the products which it is
highly known for worldwide. We are that gap we being as an ambassador of the Pakistan
culture will be using it in our business as well. Our main goal is not the profit, it is to give our
customers the complete experience of the specific culture. The list of our products is very
long as in Pakistan there are many items which receive international acknowledgment. Some
of the most highlighted products are listed below:

 Multani Sohan Halwa.

 Multani Mitti (For Skin)
 Peshawari Chappal (Snadals)
 Pottery (Gujrat)
 Rewari (Chakwal)
 Dry Fruits (Quetta)
 Sports Equipment (Sialkot)
  Hyderabadi Achaar (Pickle)
 Khussa (Mianwali)
 Stone Arts (Hunza)

And many more.

Services:

The services we will be providing will be delivering these products onto the doorsteps of our
beloved customers from where people can enjoy the complete experience of the product. Our
services will be available

 Online/ E-Commerce
 Booking at Calls.
 Booking through Office.

Our services are not going to be limited nationally only but we will be extending it
internationally as well and the reason for it is obvious that the special items related to
different cultures of Pakistan have a demand everywhere.
Size of Business:

We are focusing to become one of the major businesses in Pakistan and for that we will be
focusing on expanding our operations online rather than physically once we are able to
generate enough profit from our business we will be expanding it to the capital cities of
different provinces which will be our hubs and that will make it easy for us to access the
products. Creating a name for ourselves in the country and internationally is our target.
Initially our size physically will be limited to one office while speaking online we will be
operating at a wide scale and will be also accepting orders internationally and nationwide as
well. We have decided to grow the business step by step so we can create further
understanding of the business at the same time rather then starting at national scale. This will
give us the chance to maximize or profits as well.

Office Equipment and Personnel:

The required office equipment is none other than some essentials which include a desk and
other related furniture. We will require a storeroom as well were we can keep our products if
we receive orders in bulk and after giving a quality check from our office, we will be
delivering it at their designated destinations.

Speaking about personnel we will have are people with whom we will be dealing in different
cities of Pakistan and other than that we three as a group will be handling all the operations.
When we will start growing business, we will further grow our team by hiring marketing
teams and operation team as well. In the initial stage we will be keeping our staff at a
minimum to maximize the profits but further on we will be growing it as well.

Background of entrepreneurs:

The core team of this business is based on three personnel who are highly invested in the
cultural items of Pakistan and see it as an opportunity to start a business which has not gained
much of attention. The entrepreneurs are mainly located in Lahore but have their families in
different cities of Pakistan and used to visit different cities now and then. People always
asked them to bring a specific item or famous item of a city because it was considered as the
only way to attain the item. So, keeping in mind this gap in the business industry they
decided to start a business in this field and delivering products to people nationally and
internationally.
Production Plan

So basically our company is providing services by delivering products of different cultures

and we will not be producing anything as we want to deliver the exact products from the
exact cities by getting it from our suppliers so initially there will be no production lineup of
ours instead we will be delivering products.

Delivering Process:

After receiving our order, we will be informing our supplier from that specific city or if we
have the product in our store house, we will take out the specified quantity. Give it a quality
check at our office and within the same day delivering it through a third party service or
either directly. We will be getting orders in bulk and in that case our person from the specific
city will be delivering the products himself.

Name of Suppliers and Raw Materials:

We will have our suppliers located in different cities of Pakistan from where we can get our
products or raw materials. We will be taking products from them in bulk and at times as well.
We will target local shops which provide quality products so we can take products from them
at cheaper rate. We will be making sure that our products represent the taste of the place
because it is the main ingredient or factor our customers will be looking at and ordering it for.
A list of our potential suppliers is given below:

 Local Shops.
 Local Household Business.

We will be getting raw products from:

 Local Factories.
 Local Dealers.

Will be further delivering these products to our customers through a third party shipping
service with whom we will have a Memorandum of Understanding (MoU) and which will be
delivering our products at a comparatively cheaper price. For these our potential service
providers include.

 TCS (Nationally)
  FedEx (Internationally)

Further Explanation:

These are the main components of the services that we will be providing we do not require
any machinery or equipment as we do not have any production that is required so the other
points included in this section are not applicable.

Operational Plan

Description of Company’s Operation:

We are providing services and products from different diverse cultures of Pakistan at the door
step of people who require it. We want to spread the culture of Pakistan internationally and
let people know how beautiful and rich we are in arts and different aspects of life. We will be
operating at national level and international scale initially. While our main office will remain
located in Lahore. Our main operations will be through internet from where we will be
attracting international audience and will be able to explain our services in a much better way
as well. Our Company will be making sure to always value the interests of our suppliers and
customers as well. We will be recording every single detail which include expenses,
operations, and other requirements so we can improve our operation step by step.

Our products availability will be always available on our website and our main motive will be
our authenticity. We will market our products on the base of authenticity and making sure we
are delivering best quality or fresh products to our customers.

Flow of order for goods and services:

We will be delivering our products internationally and nationally as well. In the starting our
company will be operating at a minimal level so a step by step operation from the product to
the time when it will reach customer is explained below:

Step 1: We receive order via App, Website, Call or Social Media.

Step 2: We analyze the order and the quantity required.

Step 3: We take out the product from our inventory if it is available.

Step 4: If not, we inform our supplier from that specific place and let him know about the
required product and ask him to deliver it to us the next day.

Step 5: We receive the product do our quality check. Pack it with our company standard
packaging and deliver it to our shipping partners.

Step 6: Once delivered we receive a confirmation message and we contact our customers for
feedback.

Our orders will come through our software and will be delivered on first come first serve
basis we will be delivering products within a day or two nationally and within three days
internationally.

Technology Utilization:

Technology is one of the main parts of our company’s operations. We will be recording all
our data on our laptops. FI=financial Management is one of the main components for any
company’s operation we will be making sure that we have a proper financial statement at the
end of every month, and we know where we are lagging and improving it.

We will be creating a special website for our company as well and after that an app as well.
The record of all our orders will be kept there and we in their successful delivery or any
cancellation and feedbacks will be available there as well. Our products availability what
uniqueness we are providing, and everything will be available on our website from where
customers can get all the information they need.

With this we will be available on social media sites as well specially Instagram because now
a day’s people are very attracted towards business that smartly advertise their products and
purposes on social media. Through this we will be able to attain a greater audience as well.
This will be the places we will be operating on and it has all the advantages that are required.
Anyone will be able to read about the rich heritage of Pakistan. Why a specific product is
known for and everything else they need to know.

Advantages of Location:

We will be operating in Lahore speaking physically it is an ideal location for us because first
of us are located here and have contacts which can help us to grow our business. Secondly
when we will further expand our business, we will be locating our offices in the capitals of
different provinces after assessing where to start from based on the locations from where we
receive most of our orders. This will give us an advantage of easily attaining the products
from that specific location.

Other than this we will be operating online through e-commerce which gives us all the
advantages required such as access to greater audience. A way of showing our services and
efforts to grow the culture of Pakistan show to the world how beautiful it is.

Proximity to suppliers:

We will be trying to keep the proximity level to minimum to suppliers as well as the
customers, but it can vary from time to time or due to some occasions or weekends.

Operation Cost:

As discussed earlier cost of products will vary from place to place and product to product
hence there is no estimated value or cost that can be provided yet but we can take an example
and estimate the cost of it and the profit percentage:

Example:

Multani Sohan Halwa to Karachi

1 KG (From Supplier) = Rs.450 (Estimate)

Delivery to Lahore = Rs.100

Packaging= Rs.50

Delivery to Karachi = Rs.100

Costs = 700

Estimated Price from our company = Rs.1000

Profit% 30

Marketing Plan

In this part we will discuss our marketing plan. We will be marketing our products based on
the quality we are providing and the true experience of the culture. We will be targeting
people belonging from every socio economic class, but our target market will be people
belonging from middle and upper socio economic class. We will be providing services based
on the products and its cost our pricing will be different for people in the country and
internationally as well.

Pricing:

Our pricing strategy will be based on cost plus method in which we will be analyzing all our
operations prices and then deciding a price in which we can make profit enough. So, our
prices will vary from product to product and customer to customer as well. There are three
major pricing strategies and I have analyzed all three of them and this pricing strategy suits
the most for our business and our company.

The factors or characteristics contribute to a customer estimated cost is:

 Geographic Location.
 Product.
 Special Requirements.

Distribution:

We have explained in the operations plan about how we will be distributing our products here
we will again give a brief explanation of our distribution. Once we receive products from our
suppliers and package it we will be further delivering these products to our customers through
a third party shipping service with whom we will have a Memorandum of Understanding
(MoU) and which will be delivering our products at a comparatively cheaper price. For these
our potential service providers include.

 TCS (Nationally)

 FedEx (Internationally)

Promotion:

Promotion or advertising is one of the very main part of our companies aim because we need
to let people know about our services and our unique gap that we are filling in the industry.
We will be investing in our promotions and will be mainly operating it through our website
and social media handles as well. We will be using smart strategies to show our products to
our customers from which we can attain their interest in our company and form there we can
tell the benefits of the product why it famous and all other aspects of the product. Some main
promoting mediums of ours online include.
  Social Media
 Website
 App.

Other than this we will be advertising thorough print media as well which include:

 Broachers
 Newspapers
 Magazines

From here people can get to know about us. The busines can grow within month if our smart
advertising methods get the attraction of our customers and we will be able to tell customers
about the authenticity of products as well through advertising.

Product Forecast:

Our company is filling a gap and has a diverse range of products, so the success of our
product is highly possible as no other company specializing in these products is operating
majorly there are always competitors in any industry and in this industry we also have
competitors and for that we will be expanding our operations internationally and using smart
marketing techniques at the same time.

Controls:

The core team will be controlling all the marketing and operations and tasks will be assigned
to specific members making sure that they can perform in the most efficient way possible.
We will be making sure that we have an audit of the fields at the end of the month.

Suppliers will be made based on their authenticity and using contacts in the specific city. A
proper procedure will be included in choosing any supplier and any interest of theirs will be
entertained by our company.

We will be utilizing technology to further control operating which include our customers and
their record. We will be keeping record of every segment of company and in the end of
month we can overview it and improve in the places where we are lagging.

Organizational Plan

Form of ownership:
Our business will be a Partnership Corporation. In this we three will be equally distributing
the partnership of business among ourselves. This will be a general partnership and some
important points in this form of ownership includes:

 Each partner has equal control and any changes is dependent on agreement of two
partners.
 Profits and losses flow to the partners and taxed out at individual rates.
 Personal Assets of a single partner are at risk in case of any mistake made by the other
partners.

These are some of the important points included in these forms of ownership.

Identification of Partners:

For the identification of our partners we need to know the goals of our company what we
want to achieve. Our services main part is the transportation of our products and as explained
earlier we have two companies with whom we will sign a partnership for the transportation of
our product.

 TCS (Nationally)
 FedEx (Internationally)

With this we will be partnering up with local shops our small household business located in
different cities making the specialty of the city with whom we will be ordering piece by piece
and in bulk as well.

The benefits we will gain is that we will be getting quality products at a cheaper rate we will
not compromise in the quality of the product as authenticity is what we are promising in our
products.

Authority of Principals:

Any authorities to any project or product will be contact based. No authority or agreement
will be made without a contract. Verbal agreements will have no value in the company or
Infront of the board.

By this we will be making sure that all the operations and partnerships are contracted and in
case of any backlash we can have legal proceedings against them. This will help the
management to maintain a secure environment as well as we know people look for shortcuts
and that can cause loss in many scenarios. So, to secure the business authority can only be
given through written contracts and signatures will be required from at least two members of
the board.

Management-Team Background:

Initially we will be operating with only the core members who will be managing financing,
operations, dealing and everything once our company starts generating enough money we
will start hiring for our company and further on dividing the teams with specific tasks. The
requirement of any person who wants to apply for our company is.

 Experienced.
 Professional Behavior.
 Primary Education.

Other than these the requirements vary form task to task, but professionalism is our utmost
priority from CEO to delivery person everyone is required to maintain a professional
behavior so that our customers feel most comfortable when ordering from us.

Roles and responsibility of members of organization:

Initially we will be starting off with a team of three to create maximum understanding of the
business and with them we will have the suppliers from different cities of Pakistan whom the
company will pay monthly once operating in profits. The designated roles for the team are
discussed below:

 Ali Ahmer (CEO)

Responsible for all the tasks related to partners, contracts, records of suppliers and security of
the business. He will be responsible for making sure all departments are working as assigned.
Analyzing the order and the requirements and sending it to the operations manager.

 Husnain Siddique (CFO)

Responsible for all the financial records and costs and management. Will be handling all the
costs of business. Issuing any costs required and making sure the company is generating
profits for its growth and sustainability.

 Saif Mohiuddin Gillani (COO)

Responsible for the all the operations related tasks. Making sure suppliers has received the
information and dispatched order from his end and making sure the customer receives his
order on time.

 Suppliers

Suppliers are the people who will be delivering us the products from their city to our office
making sure the quality is perfect and receiving incentives by the company on work basis.

Assessment of Risk

In this part we will be discussing the risks and threats involved in this business this includes
the competitors and various other barriers to entry.

Weakness of Business:

Every business has their weakness and our weakness is that we are new in the industry trying
to make a name of its own. In the starting it will be difficult for the people to trust a new
company or authenticity. This is considered as one of the weakness and we will try to
overcome it by marketing and letting people know the unique idea that we are proposing.

Another that could be our weakness is attaining the products we will be dealing with many
suppliers from different cities with whom we will be acquiring their services from time to
time with this huge web of suppliers we could be facing some troubles with them if they are
left behind or feel left behind and to overcome this gap we will be contacting with them now
and then and will be always there to entertain any demands which is best in the interest of
both the parties.

Competitors:

We do have competitors and Daraz can be considered as one of the main competitors which
are providing similar services but the strategy where they fall apart is specialization with in a
specific field they have all the products available and customers hesitate on their authenticity
hence we are providing products with authenticity and strong marketing explaining and
showing our suppliers from different cities. With that we will be focused on the promotion of
the culture as well so we will be representing a positive image of Pakistan as well
internationally.
Product Delivery Failure:

There could be scenarios when the product is unable to reach the customer in the way they
wanted or it might be broken hence in that case we will be re delivering that same product
with a sorry gift and as far the costs are concerned in first place I mentioned earlier any big
orders will be delivered under supervision of supplier itself so we do not have to face any
such scenario and we will have a profit margin of 25 to 30 % so for re delivering we will be
not causing any major loss.

Delivery Companies Backlash:

If the supplier or delivery company decides to not to work with us in between the operations
first of all we will have contracts which will regulate them to work with us for a limited time
that they agreed to and in the mean time we will look for their competitors and acquire them
to work with us there is always space for that in the market.

Financials

The financial segment of the company includes

-our financial statements
-The need of funds and investments

Following is the statement of financial position for Culture Hub

It is the estimation of where we stand after a year of operations including ups and down of
the business.
-Pro forma balance sheet

Culture Hub
STATEMENT OF FINANCIAL POSITION
AS AT JUNE 30, 2020

2020 2019
Note
<Rupees> <Rupees>

SHARE CAPITAL & RESERVES

Authorized Share Capital 1,000,000 -

Issued Subscribed & Paid up Capital 4 250,000 -

Accumulated Profit 1,002,005 -
1,252,005 -

CURRENT LIABILITIES

Trade Creditors 5 130,000 -

Accrued and other Liabilities 6 50,000 -
180,000 -

CONTINGENCIES & COMMITMENTS 7 - -

1,432,005 -

NON CURRENT ASSETS

Operating Fixed Assets 8 20,000 -

CURRENT ASSETS

Stock in Trade 9 150,000 -

Trade Debtors 10 150,000 -
Advances, Deposits & Prepayments 11 30,000 -
Cash & Bank Balances 12 1,102,005 -
1,432,005 -

1,452,005 -

The annexed notes from 1 to 21 form an integral part of these financial statements.

Chief Executive Director

-Pro forma income statement

Culture Hub
STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED JUNE 30, 2020

2020 2019
NOTE
<Rupees> <Rupees>

Sales 13 6,255,000 -

Less: Cost of sales 14 4,065,750 -

Gross Profit 2,189,250 -

Less: Operating Expenses

Administrative Expenses 15 552,363 -

Financial Charges 16 - -

552,363 -

Operating Profit Before Taxation 1,636,887 -

Other Income 17 - -

Net Profit Before Taxation 1,636,887 -

Less: Provision For Taxation 18 (634,882) -

Profit After Taxation 1,002,005 -

Accumulated Profit B/F - -

Accumulated Profit C/F 1,002,005 -

The annexed notes from 1 to 21 form an integral part of these financial statements.

Chief Executive Director

-Cash flow projections

Culture Hub
CASH FLOW STATEMENT
FOR THE YEAR ENDED JUNE 30, 2020

2020 2019
<Rupees> <Rupees>

Cash Flow From Operating Activities

Operating Profit Before Taxation 1,636,887 -
Add:
Provision for Depreciation - -

Operating Cash Flow Before Working Capital Changes 1,636,887 -

Working Capital Changes

(Increase)/ Decrease in Stock in Trade (150,000) -

(Increase)/ Decrease in Trade Debtors (150,000) -
(Increase)/ Decrease in Advances, Deposits & Prepayments (30,000) -
Increase/ (Decrease) in Creditors 130,000 -
Increase/ (Decrease) in Accrued and Other Liabilities 50,000 -

Net Working Capital Changes (150,000) -

Taxes Paid (634,882) -

Net Cash Flow From Operating Activities 852,005 -

Cash Flow From Investing Activities 0

Long Term Security Deposits -
(Purchase) of Fixed Assets - -
Net Cash Flow From Investing Activities - -

Cash Flow From Financing Activities

Paid Up Capital - -
Net Cash Flow From Financing Activities - -

Overall Cash Flow 852,005 -

Cash & Cash Equivalents at the Beginning of the Year 250,000 -

Cash & Cash Equivalents at the End of the Year 1,102,005 -

The annexed notes from 1 to 21 form an integral part of these financial statements.

Chief Executive Director

Initial financing statement is given below.

Assets Amount

Cash/Investment Rs.2,50,000

Inventory Rs.1,50,000

Furniture Rs.20,000

Online Marketing Rs.30,000

Security Rs.50,000

Funds and investments.

For the starting of the business we have pooled the investment of 250000 which is enough
for a successful startup however after reaching our initial desired goal we have a plan for
expanding our business and bringing the culture of other countries to Pakistan as well for
this purpose we will propose our plan and the successfulness of our running business to
interested and capable investors.

Presented by
Ali Ahmer 231450848
Saif Gilani 231451684
Husnain Ali 231450231