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oM{pPLICATION id credit card. “gam on Master jing the Plan. - - Priceless iten MasterCard became 2 public corporation in May rene momentous occasion nified the start of a new "f doing things for the company's 4,600 employees 8 2 a word, Company executives wanted to ensure sorry employee understood what such a change a epd how MasterCard would be different afr the ‘ee tfering (IPO). To do that, they decided to initial publ tc hold the “largest si the company’s. Mastet or learning event, dubbed the RoadMap to the ratre wag to be a series of intensive, 4.5-hour seminar conducted in 110 workshops in 36 cities over a three, ee ktime frameyRebecca Ray, the company's senior vice Frasident for global learning, was put in charge of the rent, She recognized that pulling it off effectively and tficiently would require some serious and detailed plan- ting, Dorens of company human resource (HR) special. ists and hundreds of local managers around the world would be serving as trainers and facilitators. They. would be the ones face-to-face with employees, ‘teaching them’ about what being a publicly traded company meant and what'changos they could expect. Preparing these individ- uals for such an important task would require significant planning. The goal of the training was to ensure that every employee understood the business strategy and how MasterCard would be different after the IPO. _,_ The training program was to be anchored by thrae learning maps” or topics. The first, called “Universe of Opportunity,” would describe the company's competi- tive landscape and industry challenges/opportunities. The second, titled "How We Make Money,” was to focus ‘on MasterCard’s financial models and how it fit into the industry. The final one, titled “New Climate, New Culture, New Company,” would be very detailed about the company’s strategy as a public company and what it would take to successfully pursue that strategy. sussion Questions 4, What role do you think goals would play in planning for this training event? List sore goals you think might be important. (Make sure these goals have the characteristics

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