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iten MasterCard became 2 public corporation in May
rene momentous occasion nified the start of a new
"f doing things for the company's 4,600 employees
8 2 a word, Company executives wanted to ensure
sorry employee understood what such a change
a epd how MasterCard would be different afr the
‘ee tfering (IPO). To do that, they decided to
initial publ tc
hold the “largest si the company’s.
Mastet
or learning event, dubbed the RoadMap to the
ratre wag to be a series of intensive, 4.5-hour seminar
conducted in 110 workshops in 36 cities over a three,
ee ktime frameyRebecca Ray, the company's senior vice
Frasident for global learning, was put in charge of the
rent, She recognized that pulling it off effectively and
tficiently would require some serious and detailed plan-
ting, Dorens of company human resource (HR) special.
ists and hundreds of local managers around the world
would be serving as trainers and facilitators. They. would
be the ones face-to-face with employees, ‘teaching them’
about what being a publicly traded company meant and
what'changos they could expect. Preparing these individ-
uals for such an important task would require significant
planning. The goal of the training was to ensure that
every employee understood the business strategy and
how MasterCard would be different after the IPO.
_,_ The training program was to be anchored by thrae
learning maps” or topics. The first, called “Universe of
Opportunity,” would describe the company's competi-
tive landscape and industry challenges/opportunities.
The second, titled "How We Make Money,” was to focus
‘on MasterCard’s financial models and how it fit into the
industry. The final one, titled “New Climate, New
Culture, New Company,” would be very detailed about
the company’s strategy as a public company and what it
would take to successfully pursue that strategy.
sussion Questions
4, What role do you think goals would play in planning
for this training event? List sore goals you think
might be important. (Make sure these goals have the
characteristics