Professional Documents
Culture Documents
Prashant Kishor (Born 1977)
Prashant Kishor (Born 1977)
Prashant Kishor (Born 1977)
n 2013, Kishor created Citizens for Accountable Governance (CAG), a media and publicity
company in preparation for the May 2014 general election of India.[11]
Kishor was credited with formulating an innovative marketing & advertising campaign for
Narendra Modi— the Chai pe Charcha discussions,[12] 3D rallies, Run for Unity,[8] Manthan and
social media programmes.[13]
Nilanjan Mukhopadhyay, author of 'Narendra Modi: The Man, The Times' said Kishor was one of
the most important people in Modi's team driving strategies for months before 2014 elections.[14]
Kishor parted ways with Modi, converted the (CAG) into a specialist policy outfit, Indian Political
Action Committee (I-PAC)
In 2015, Kishor and other CAG members regrouped as I-PAC to work with Nitish Kumar, in a bid
to win a third term as Chief Minister of Bihar in Assembly Elections.[16] The claims were that
Kishor dramatically influenced the strategy, resources and alliances for the campaign.[17][1]
I-PAC, named after the US based lobbying groups which are designated as PAC designed a
cycle carrying the message of the CM's seven commitments, with the slogan “Nitish ke Nishchay:
vikas ki guarantee" (Nitish's vow: development guaranteed).[18][19]
Upon winning the Bihar elections, Chief Minister Nitish Kumar named Kishor as his advisor for
planning and programme implementation, with a brief look for ways to implement the seven-point
agenda that was promised during Kumar's election campaign