Communica Audienc Responsibilit

Goals Schedule Format

tion e y

Segment audience
Wide and use different Posting and
Facebook Weekly Manager
audience strategy to target virtual donation
different age groups

Younger using highly visual

Posting and
Instagram generati display to attract Weekly Manager
virtual donation
ons younger generations

take advantage of
the real-time
Wide content delivery Posting and
Twitter Daily Manager
audience system to virtual donation
disemminate
informaiton quickly

target those people organize

Wide
Indiegogo who are have a Monthly crowdfunding Manager
audience
habit of donating event
Activity Target Date Resources ReLead Person/Organization Anticipated reProgress notices
ogress notices