Red Soda Games

Series A Investment proposal Pitch Deck.

May 2020.

This template is prepared by Ilya Eremeev and could be used, modified, and distributed without any restrictions.

If you are interested in investing in Video Games companies or looking for investment and need assistance or consultancy,
please contact me: i.eremeyev@gmail.com
 Founders

Ilya Eremeev Barbara Levis Alexander Kellogg

CEO
Serial entrepreneur.
Ex CEO at Company A,
Ex VP Product at Company B,
Co-Founder at Company X
(Sold to Strategic Y)
Ex Analyst at PWC
CMO
8 years of experience in
Marketing and User Acquisition.
Ex CMO at Company A,
Ex General Manager at
Company C.
Ex Marketing director at Google.
CTO
12 years of experience in
game development.
Ex CTO at Company A,
Lead engineer at Project B,
Co-Founded Company X
(Sold to Strategic Y)

Linkedin Profile Linkedin Profile Linkedin Profile

Red Soda Games is founded by industry veterans and focused on multiplayer

mobile games with social core, original IPs and mass-market appeal.
 Team Composition
Team Experience

We are the 20 people strong seasoned and balanced team.

We are looking to hire 11 more people in 2021 to scale art production and form an inhouse marketing unit.
Current Monthly burn-rate is $50k per month. Targeted burn-rate is $100k per month.

Our strategy: hire top-tier heads and remote cost effective development team.
 Top Previous Titles

Octane Jack Trooper Wars Twittiko Crabz Mania

October 2009 January 2016 July 2019 January 2020

Downloads: 7m Downloads: 19m Downloads: 32m Downloads: 2m

Revenue: $14m Revenue: $31m Revenue: $6m Revenue: $22m

Note: If your studio has no titles yet you could put here titles you’ve worked on.
 New Game: Fishing Clash
Fishing Clash is a midcore PvP game with a fishing
mechanic for mobile designed for a broad audience -
Male and Female 16-45+.

It is a unique combination of the popular fishing

mechanic and modern deep meta.

The core gameplay is based around fishing gameplay

with QTE actions.
Fish type, size, and trophy depend on your
equipment and consumable bites.

The player who gets more trophy in the match wins

and gets gold, rating, and chests with equipment
cards.

Equipment could be upgraded in the metagame.

By spending hard currency, the player could speed

up chests unlocking and purchase resources.

Game Pitch Deck and a Testflight build are available!

 Competitor analysis
Positioning Top Competitors

Our Game
Golf Clash (2017) Sharklandia (2015)
Accessible gameplay

Competitor 1
Downloads 50m Downloads 30m
Competitor 3 Revenue $120m Revenue $53m

Competitor 2
Crazy Fish (2019) Boss Fish (2020)
Competitor 5
Downloads 23m Downloads 10m
Competitor 4
Revenue $173m Revenue $35m

Deep Meta

We did research and found that fishing games are pretty popular, but all the competitors look obsolete and too
hardcore. Our idea is to bring fishing games to the mass market.

That is what happened with Clash Royale and Golf Clash, and we believe that there is an opportunity for more
games like that.

We’ve got solid metrics at the soft launch and looking for a partner to help us scale.
 Roadmap and KPIs
September November January May September
2019 2019 2020 2020 2020

Company Foundation MVP Closed Beta Soft Launch Global Launch

(Current stage)

Company Basic core gameplay Released on GPlay. Released on GPlay. Worldwide release on
incorporation. features, 1 hero, Complete gameplay The game is fully both platforms and
Concepts brainstorm. 3 single player cycle. Meta functional. functional and has marketing scaling.
Core team hiring. missions, Multiplayer battles. content for at least 30
Pre-production and draft balance. Fixes to balance and days of gameplay.
Prototyping. F&F feedback. economy. Content for First UA campaigns.
7 days of gameplay

KPI (USA) Ret D1 Ret D7 Ret D30 PU ARPPU CPI CPPU ROI D30

Closed Beta
5000 players
40% 7% 1% 0,5% $5 $0,3 $60 40%

Soft Launch
350 000 players
50% 20% 3,5% 2% $15 $0,7 $35 65%

Note: Cohort size should be at least 1k players in one geo and 100 paying users in one geo.
 Company Info and investment proposal
Founded in 2011 in Delaware (USA) with Production offices in Bulgaria and Russia.

Cap Table

In April 2013, we raised $300k at seed round from the VC Fund in exchange for 10% of equity.

In this round, we are raising $2 500 000 at $10 000 000 pre-money valuation.
$1,5m would give us 14 months of runway, $1m would be spent on user acquisition.

Multiple investors are welcome. The minimum check is $500 000, and we expect to close the round in December 2020.
Our current investor committed to following up, and we have $1 000 000 in soft commitment from other investors.

Besides funds for development, we are looking for marketing support and mentoring in company scaling and platform
relations.

Our long term goal is the exit in 3-5 years at $60m+ valuation.
 Forecast PnL

We are not profitable yet, but expect to hit the break even this March and generate $2,8m of EBITDA in 2020.
According to our research and previous experience we are targeting to achieve following KPIs:

KPI Ret D1 Ret D7 Ret D30 PU ARPPU CPI CPPU ROI D30

Global
Release 52% 15% 5,5% 4,5% $25 $1,3 $29 70%
 Thank you
Thank you for your attention!

If you are interested in participating in this round or want to get in

touch and know more about our company, please contact me.

.
i.eremeyev@gmail.com
Ilya Eremeev +7 985 854 13 60
CEO LinkedIn
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