Contents Dedication / About The Author ...- Author's acknowledgements .. About This Book. 1.1 Introduction to business management ‘The role of businesses. Business sectors: ‘The role of entrepreneurship a siurapeenen ci Reasons for starting up a business ........ Steps in the process of starting up a business. Problems that a new business may face. ‘The elements of a business plan .. i Introduction to Business Management and the CUEGIS concepts - 1.2. Types of organizations 15 ‘The private and public Sectors .....0.26.cccceeeeseseteeees aS Profit-based organizations. 16 For-profit social enterprises ........00.00.cees ait 2B Non-profit social enterprises 6 ‘Types of organizations and the CUEGIS concepts . .. 7 1.3 Organizational objectives 31 ‘Vision statements and mission statements . 3 Aims, objectives, strategies and tactics . 33 “The need for changing objectives. 35 Ethical objectives 37 SWOT analysis, 2 “The Ansoff matrix 45 Organizational objectives and the CUEGIS concept "7 1.4 Stakeholders 51 Internal stakeholders . 51 External stakeholders. Stakeholder conflict . “Mutual benefits of stakeholders interests. Stakeholders and the CUEGIS concepts 1.5 External environment STEEPLE analysis........26.00c000000 Social opportunites and threats ........ ‘Technological opportunities and threats. Economic opportunities and threats... Environmental opportunities and threats. Political opportunities and threats. . Legal opportunities and threats Ethical opportunities and threats ‘The external environment and the CUEGIS concepts. viii a