PRODUCT IMAGES

Alongside the look book style images, I am going to publish

ecommerce style shots of the front and the back of the garment
for the audience to clearly see the garment in colour. From my
market research this was the primary way for the designers to
show their garment on their Instagram feed so I will be doing the
same for mine. The upcycling brands have just placed their items
on a stone floor which was consistent throughout, so consistency
is something that I will keep with my images of this style for the
future. During my research stage, I had ideas for what I could
illustrate for backgrounds instead of it being a basic wall like it is
for my competition so I will explore these options further.

ORIGINAL SHOTS

Unfortunately, due to the situation regarding covid and me having to be at home, I am unable to
rent out the equipment that I have used in previous modules for my ecommerce projects. However,
instead of letting this stop me I will be utilising natural sunlight for lighting, my phone camera and
photoshop to hopefully create a quality image. The purpose of these images is for the audience to
see the entire jacket in one from to understand how it looks, so, I have chosen a simple placement
where this is as good as possible. Below are the original shots I have taken.

FRONT IMAGE BACK IMAGE ALTERNATE BACK IMAGE

Overall, the images give me a good base to work from but there is still a lot of work to be done in
post. I attempted to minimise shadows and take pictures when there was an even shade across the
jacket instead of intense sunlight, however, with the changing weather this was difficult –
nonetheless, I have the images I require so will move onto Photoshop.

EDITING

For the editing, I am looking to accomplish two things. The first is to separate the jacket from the
background as I will be placing the garment over my own illustrations that will help keep the identity
of a film noir style. And secondly adjust the jackets visual properties such as exposure, contrast,
highlights etc. to get a an even light and tone across the image.
 STEP 1

I used photo lasso tools and magic selection to get ride of the stone background and just leave the
product on a transparent backgound

STEP 2

For this step I opened up the images in camera raw and used the settings in the same manner as I
did for how I edited the black and white photos, expect now with colour. I used the brush tool to fill
blacks and highlights and tried to make as best of an even tone as I could – as the product is leather,
this also adds a level of difficulty due to it being prone to shine.
 STEP 3

I decided to settle on the arms folded in for the back picture as this allowed the subject to be bigger
and closer, letting the viewer better see the details of the jacket compared to the other. It also
better showed the winged eyeliner tips and allowed the crystals to sit much nicer and flatter. I used
a few other tools to fix little details like threads and gaps to create an overall better finish. All that
was left for me to do now is bring in my backdrop and paste it under.
FINAL IMAGES
 Overall, taking into account the equipment I had, and the final outcomes produced, I am really
happy with the results I have. The red and black goes really nicely with the burning newspaper in the
background (which in itself adds a vast amount of symbolism the product shot) and creates a unique
product backdrop that ties into my noir identity. The quality of the images could have been better
provided I had better equipment, but nonetheless the image achieve their goal which is to allow the
viewer to clearly and easily see the front and back of the garment.