PEREIRA Aminata

SAID SIRADJI Saïdina

NOUBEU TCHABOUO Joël
BABONG Georges
 OUR
Y
VISION

S O P H
PHILO French know-how recognized internationally

MISSION

VALUES Bring our customers to childhood

Authenticity

Health & Well-being

Quality
 i n f orm
in f orm
Inform

We are new

We value our
customer

We offer the flavors of

youths
 CUSTOM
ER
PROFILE
AGE

ACTIVITIES &
INTERESTS

Well-paid or financially stable retired job

1 pot of fresh dairy dessert per day

Healthy and varied diet

Likes to walk in nature on weekends

Do outdoor activities with their children or grandchildren

 OUR G
O N I N
POSITI
Le Normand offers to adults a quality dairy product made traditionally with all
the Normandy’s know-how, which will remind them the sweet flavors of their
childhood.
 O GA N
R S L
OU

Le NORMAND, un petit bout

de votre enfance
 Media
commun
ication
Television Social media magasins

Low cost Longterm Quick Legitimate Very

image sales expressive
 t i n g
r k e
Ma aign
a m p
• Communication: the old age
c
• Communication: the old age
• Objective : awareness about the Le Normand
• Objective : awareness about the Le Normand
• Promise : Quality
• Promise : Quality
Proof : high quality packaging in glass for save
•
packaging
• Proof : high quality packaging in glass for save
packaging
• Key benefits : the flavor of youths
• Key benefits : the flavor of youths
 m e n t
rti s e
A d v e t i on
c r ip
des
A young woman of about 40 years old comes home from work exhausted
and stressed, walks to his fridge and takes a jar of NORMAND. At the
first spoonful he is as if propelled into childhood and relives the sweetness
of the moments he spent with his mother when he tasted this kind of yogurt
and his gloomy end of the day ends with a big smile.
 Brand
Commun
ication
Le Normand

Our Values

Packaging
 m e di a
Non i o n
m u n i c a t
co m Special events Street marketing

Public relation
Attract Trust and belief
prospects

Very economical
if well thought
TH A N KS