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    Aqua Reflections X Zomato (Proposal) - Re1

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    natya lakshita
    This document proposes a partnership between Aqua Reflections and Zomato to promote contactless dining during the pandemic. It suggests (1) curating a special Aqua Reflections menu on the Zomato app at 5 restaurants each month, (2) promoting the collaboration through social media and emails, and (3) enabling contactless ordering and payment through the Zomato platform. Benchmark metrics and pricing are provided for a 2 month campaign costing IDR 350 million plus taxes. The goal is to drive traffic to featured restaurants and support Aqua Reflections products through a digital dining experience.

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    Aqua Reflections X Zomato (Proposal) - Re1

    Uploaded by

    natya lakshita
    28 views12 pages
    This document proposes a partnership between Aqua Reflections and Zomato to promote contactless dining during the pandemic. It suggests (1) curating a special Aqua Reflections menu on the Zomato app at 5 restaurants each month, (2) promoting the collaboration through social media and emails, and (3) enabling contactless ordering and payment through the Zomato platform. Benchmark metrics and pricing are provided for a 2 month campaign costing IDR 350 million plus taxes. The goal is to drive traffic to featured restaurants and support Aqua Reflections products through a digital dining experience.

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    Original Title

    Aqua Reflections x Zomato ( Proposal )-Re1

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    This document proposes a partnership between Aqua Reflections and Zomato to promote contactless dining during the pandemic. It suggests (1) curating a special Aqua Reflections menu on the Zomato app at 5 restaurants each month, (2) promoting the collaboration through social media and emails, and (3) enabling contactless ordering and payment through the Zomato platform. Benchmark metrics and pricing are provided for a 2 month campaign costing IDR 350 million plus taxes. The goal is to drive traffic to featured restaurants and support Aqua Reflections products through a digital dining experience.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    28 views12 pages

    Aqua Reflections X Zomato (Proposal) - Re1

    Uploaded by

    natya lakshita
    This document proposes a partnership between Aqua Reflections and Zomato to promote contactless dining during the pandemic. It suggests (1) curating a special Aqua Reflections menu on the Zomato app at 5 restaurants each month, (2) promoting the collaboration through social media and emails, and (3) enabling contactless ordering and payment through the Zomato platform. Benchmark metrics and pricing are provided for a 2 month campaign costing IDR 350 million plus taxes. The goal is to drive traffic to featured restaurants and support Aqua Reflections products through a digital dining experience.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 12

    Better food

    for more
    people
    Offline/Online
    Partnerships
    Case Studies – Curated Collections
    HEINEKEN X ZOMATO

    Type of Campaign: Online and Offline

    Description: Heineken educating


    users/ foodies/KOLs regarding
    Heineken Star Serve ways.

    Heineken Star Serve Event:


    https://www.instagram.com/tv/B4b9kPlhyED/?hl=en

    3
    Case Studies – Curated Collections

    XL Prioritas X Zomato Offline Events: Dinner with Hamish Daud


    and Cooking Class

    4
    Case Studies

    Jakarta Dessert Week X Zomato Offline Events: Dinner with Hamish Daud
    and Cooking Class

    Jakarta Dessert Week Event:


    https://www.instagram.com/tv/B4CJ0dXhwCz/

    5
    Case Studies - Sampling

    Zomato can help your brand sample your


    products with restaurants of your specification

    Typical sampling campaign

    Brand A – Beverages

    Sample: 15.000 Cans / Bottles


    Number of Restaurants : 15
    Duration : 3 months

    Product: Collection and advertisement of


    Partner Restaurant.
    Description: Get a free can for spending above
    IDR 100,000 at these restaurants.
    6
    Case Studies ( Outside Indonesia )

    7
    Proposal – Aqua Reflections x Zomato Contactless Dining

    Proposed Campaign :

    Special Aqua Reflections menu collaboration with


    restaurants.

    Supporting products:

    • Curated collection of restaurants on app and web.

    • Social Media push – Instagram, Push Notifications and


    EDM campaign.

    • Offline Foodies/KOL gatherings at participating outlets.


    Products – Aqua Reflections x Zomato Contactless Dining

    EDM and Push Notifications


    Curated Collection
    Flow – Aqua Reflections x Zomato Contactless Dining

    User can find QR code to open menu User will select their desired menu on Restaurant accepts order through a
    on the table at each participating the Zomato app. Aqua menu web/app dashboard.
    restaurants. Aqua can place BTL on collaborations will be able to be
    table which advertises special menu seen by users on this page.
    collaborations.

    Server brings food and drinks to table. User enjoys food on the table User pays the bill via Zomato and
    leaves.
    Pricing - Aqua Reflections x Zomato Contactless Dining

    Products Measurement Average Benchmark Total Price

    Curated Menu campaign


    Menu Purchases N/A
    ( 5 Outlets )
    IDR 250,000,000 + Taxes / Month
    Curated Collection Unique Clicks 2,500 / Month

    Social Media Table Below Table Below

    Social Media Benchmarks

    Other Channels Cohort Delivery rate Open rate

    Email marketing 1,3 mil subscribers 70 - 90% 9%

    Instagram Followers 71.5K Engagement 49% Impressions 26K average

    Push Notification 400K 70 - 90% 5%


    Proposal - Aqua Reflections x Zomato Contactless Dining

    Products Duration / Qty Total Price

    Curated Menu campaign


    2 Months
    ( 5 Outlets each month )*
    Curated Collection 2 Months IDR 350,000,000 + Taxes
    Social Media + EDM 2x / Month

    Push Notification 1x / Month

    *Outlets can change or stay the same every month and should be part of Zomato Contactless Dining Outlets.
    Note: Above pricing is a special price valid for orders confirmed by 1 July 2020

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