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ISBN 5-93878-046-2
ISBN 0-7167-3108-8 ( � � � � . )

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�. �. �.

AGE OF PROPAGANDA:
The Everyday Use and Abuse of Persuasion

Anthony R. PRATKANIS and Elliot ARONSON


University of California, Santa Cruz

Revised Edition
W. H. Freeman and company
NEW YORK
2001

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* � �. � �. 34, � � � � . � ���. 316. � ��� �. ��� � �

** Pratkanis, A. R., Breckler, S. J., & Greenwald, A. G. (Eds.). (1989). Attitude


structure and function. Hillsdale, NJ: Lawrence Erlbaum. � � � � � . � � � � � .

*** Aronson, E. & Pratkanis, A. R (Eds.). (1993). Social Psychology. (Vols. 1 � 3).
Cheltenham, Gloucestershire: Edward Elgar Publishing. � � � � � . � � � � � .

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��� � � � � � � � . : Petty, R. E., Schumann, D. W., Richman, S. A., & Strathman, A.
J. (1993). Positive mood and persuasion: Different roles for affect under high- and
low-elaboration conditions. Journal of Personality and Social Psychology, 64,
5 � 20; Wegener, D. T., Petty, R. E., & Smith, S. M. (1995). Positive mood can
increase or decrease message scrutiny: The hedonic contingency view of mood and
message processing. Journal of Personality and Social Psychology, 40, 822 � 832.

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