Name:

Att
aMuhammad

Rol
lNo:
07152013010

Subj
ect
:St
rat
egi
cMar
ket
ing

Expl
ainf
orcest
hatshapecompet
it
ionwi
thexampl
esf
rom cur
renter
a?

Paki
stanTel
ecommuni
cat
ionsI
ndust
ry

Bar
gai
ningpowerofcust
omer
s:Thebar
gai
ningpowerofcust
omer
sint
hiscasei
sver
y because
oft
hel
owswi
tchi
ngcosti
nthei
ndust
ry.Ther
ear
eat
tract
ivesubst
it
utesav
ail
abl
etot
hebuy
erev
en
i
nthef
onnofkeepi
ngt
hesamecel
lphonenumberbutchangi
ngt
heser
vicepr
ovi
der
.Itmakesv
ery
di
ff
icul
tfort
hemar
ketpl
ayer
stor
etai
nthei
rcust
omer
s.It
hinkt
hebr
andl
oyal
tycanonl
ybe
cr
eat
edt
hroughsuper
iormar
ket
ingcampai
gnsandser
vice.

Bar
gai
ningpowerofsuppl
ier
s:Thi
sisat
ypeofi
ndust
rywher
e,atl
easti
npr
esentt
imes,t
he
bar
gai
ningpowerofsuppl
i
ersi
satt
hel
ow l
evelbecauseoft
henat
ureofi
nput
sfort
hebusi
ness.
Mor
eov
er,wi
tht
heder
egul
atedandf
ri
endl
yenv
ironmentgi
venbyt
hegov
emmentofPaki
stan,t
he
i
ndust
ryhasbecomemor
ecompet
it
iveandqual
it
yser
vicesdr
iven.

Thr
eatofsubst
it
utepr
oduct
s:Al
thought
hecel
lphonesubscr
iber
sar
emor
ethan95mi
ll
ionnow,
st
il
lthet
hreatofsubst
it
utepr
oduct
sishi
ghf
ort
hei
ndust
ry.Buy
eri
ncl
inat
iont
osubst
it
uteand
pr
ice-
per
for
mance t
rade of
far
ethe mosti
mpor
tantt
o consi
deri
n det
ermi
ning t
he t
hreatof
subst
it
utes.Act
ual
ly
,justt
hesubscr
ipt
ionofcel
lphoneser
vicei
snotenoughf
oracompanyt
oget
opt
imalpr
ofi
tsbutt
her
ealchal
lengesi
sthathowmanyexi
sti
ngcust
omer
sar
eusi
ngt
heser
vice
r
egul
arl
yfori
ncomi
ngaswel
lasout
goi
ngcal
ls.Thequal
it
yofser
vicei
sthepar
amet
erf
ora
cust
omert
obel
oyalwi
tht
hesubscr
ipt
ionot
her
wisef
ixedl
ineandwi
rel
essf
ixedl
inesar
ethe
bet
tersubst
it
utes,
asbeenexper
iencedi
nfest
ivet
imes.

Thr
eatofnew ent
rant
s:I
tis noteasy t
o ent
eri
nthi
s capi
tali
ntensi
ve sect
orof t
he
t
elecommuni
cat
ioni
ndust
ry.So,
thet
hreatofnewent
rant
sisl
ow.Thought
hegr
owt
handpot
ent
ial
oft
hesect
orl
ookv
eryat
tract
ive,st
il
liti
sver
ydi
ff
icul
ttot
aker
iskf
oranewi
nvest
orbecauset
he
penet
rat
ioni
nthemar
ketwoul
dbev
erydi
ff
icul
t.

Compet
it
iver
ival
ry:Whent
hecompet
it
ioni
sfi
erce,obv
iousl
ythecompet
it
iver
ival
rywi
llbeatt
he
hi
ghestl
evel
.Thev
eryhi
ghl
evelofcompet
it
iver
ival
ryamongt
hemaj
orpl
ayer
soft
hecel
lphone
sect
ori
scl
ear
lyobser
vabl
e.Justl
ookatt
headv
ert
isementcampai
gnsoft
her
ival
sandy
oucansee
howi
ntenset
hecompet
it
ioni
s.I
tlool
csl
ikeabat
tl
eforsuper
macygoi
ngonbet
weent
her
ival
s.Al
l
meansofat
tract
ingnewandpot
ent
ialswi
tchi
ngcust
omer
sar
ebei
ngusedbyal
lthecompet
it
orst
o
gai
nasmuchmar
ketshar
east
heycan.Exi
tbar
ri
ers,i
ndust
rygr
owt
h,pr
oductdi
ff
erences,br
and
i
dent
it
y,anddi
ver
sit
yofr
ival
sar
ethemai
nreasonsofv
eryhi
ghcompet
it
ive