NAME:-Bhavesh A Vasava

Roll No:- 119106

BCG MATRIX OF SAMSUNG COMPANY

SAMSUNG electronic company is a largest electronic producer in Asia. It operating in mainly
four division

1.HOME APPLIANCE 2.INFORMATION AND TECHNOLOGY 3.SEMICONDUCTOR

4.DIGITAL MEDIA

Analysis of companie products in BCG matrix

Relative Market Share

High Low
STARS QUESTION MARKS
 SMART PHONE  SAMSUNG PRINTER
 TABLET
HighMarket Growth Rate

 TV

CASH COWS DOGS

 HOME APPLIANCES  SAMSUNG WATCH
Low

STAR:
SAMSUNG develop their product in the market to gain the larger market share and market
growth and maintain the stronger position in the market. Mobile phones and tablets can be
seen in star category,

Tablet

According to GFK data provided by Samsung, the company cornered 51% value market
share of the “consumer tablet segment” in November 2017, up from 46% share in January
2017.

Smart Phone's

2019, Samsung's market share was 18.8 percent. In 2018, Samsung shipped more than 292
million smartphones worldwide.

Samsung TV

In 2018, Samsung held a share of 16.6% of the worldwide TV shipments.

 SAMSUNG want to achieve their position as major Smart phone's supplier in

international market.
 With the change in technology, SAMSUNG manufactures the new mobile phones
adding new feature to attract the target market like Galaxy A2 Core and Galaxy S10
series upgraded A series and M series (A30s, M30s, A10s, A50s and M10s).created
the strong brand value
 Samsung plasma tv also star for companies, investment in smart tv can become
source of long-term profit

QUESTION MARKS

some of SAMSUNG product are still in that phase of development which a low market share
but high demand for that product like SAMSUNG PRINTER, printer has higher demand in the
market but in case of Samsung printer it can remain at the position of a question mark.

Galaxy 7 has gained negative image due to battery overheated.

DOGS

in this product has less cash usage and less cash generation which mean both the market
share and market growth are lower. This is the declining stage,

SAMSUNG WATCH is not able to gain attention from a customer and higher competitor is
APPLE watch.

CASH COWS
 in this product is in low growth market with high market share this is also called mature
stage of business., return on investment is high but slow expansion indicate the lower
market share.

SAMSUNG HOME APPLIANCES, company sells home appliance in different region and reach
in global market, but due to low creativity and doesn't offer the latest technology result in
low market share which is in cash cow class,

CONCLUSION

every business adopts the strategic planning and sees their product and service in a
different stage that is high or low and take the decision whether to invest in this product or
not.BCG matrix can be classified into mainly four class with high market share and high
market growth,

References
https://m.economictimes.com/tech/hardware/samsung-india-revenue-grows-profit-
falls/articleshow/67342852.cms

https://news.samsung.com/global/samsung-announces-the-worlds-1st-printer-powered-
by-android

https://www.indiatoday.in/technology/news/story/india-s-wearables-market-reaches-
all-time-high-in-2019-1631945-2019-12-27