ĐỐI TƯỢNG QUAN SÁT

Giới tính
(tần số)
Gioi tinh

Nam Nu Khac

Count Count Count

ColorMeRun 59 132 1
BRAND
DIFF 76 147 0

Giới tính
1

59

132

Nam Nữ Khác

Tuổi

Tuoi

Maximum Minimum Mean

ColorMeRun 49 16 21
BRAND
DIFF 53 15 23

Thu nhập

BRAND * Thu nhap hang thang Crosstabulation

Count

Thu nhap hang thang Total

<5 trieu VND Tu 5 VND <10 Tu 10 VND <15 Tu 15 VND <20 20 trieu VND tro
trieu VND trieu VND trieu VND lên

ColorMeRun 152 23 10 3 4 192

BRAND
DIFF 147 6 52 10 8 223
Total 299 29 62 13 12 415

Trình độ giáo dục

Trinh do giao duc

Tieu hoc, trung Cao dang, nghe Dai hoc Sau dai hoc
hoc

Count Count Count Count

ColorMeRun 11 7 165 9
BRAND
DIFF 9 20 186 8

Nghề nghiệp

Nghe nghiep

Cong chuc, vien Nhan vien Kinh doanh, buon Lao dong pho Lao dong tu do Ho
chuc ban thong

Count Count Count Count Count

ColorMeRun 9 16 5 2 3
BRAND
DIFF 11 20 23 8 9

Khu vuc song

Thanh thi Ngoai o Nong thon Khac
  Count Count Count Count
BRAND ColorMeRu 170 7 14 1
n
DIFF 193 10 20 0

Tinh/Tha

Da Nang Khac Binh Duong Da Nang Ha Tinh Ho Chi Minh Kon Tu

 Count Count Count Count Count Count Coun

ColorMeRun 0 0 0 179 0 0
BRAND
DIFF 0 0 1 189 1 6

Tinh trang hon nhan

Doc thân Da ket hon Khac

Count Count Count

ColorMeRun 162 10 20
BRAND
DIFF 183 37 3

TINH YEU
THUONG HIEU

Mean

ColorMeRun 4.612
BRAND
DIFF 5.202

GAN KET
THUONG HIEU

Mean

ColorMeRun 4.227
BRAND
DIFF 3.995

HAI LONG
THUONG HIEU

Mean

ColorMeRun 4.981
BRAND
DIFF 5.296

THAI DO CUA
KHACH HANG

Mean

ColorMeRun 5.391
BRAND
DIFF 5.701
 SAN SANG CHI
TRA CAO

Mean

ColorMeRun 4.583
BRAND
DIFF 4.805

BRAND * BEHAVIOUR Crosstabulation

Count

BEHAVIOUR Total

Hiem khi Thinh thoang Thuong xuyen Hau nhu luon

luon

ColorMeRun 120 57 12 3 192

BRAND
DIFF 98 82 36 7 223
Total 218 139 48 10 415

DO COOL THUONG HIEU

Mean Standard
Deviation

Nam 4.660 .795

ColorMeRun Gioi tinh Nu 4.912 .688

Khác 4.034 .
BRAND
Nam 5.020 .822

DIFF Gioi tinh Nu 5.169 .686

Khác . .