(4) FOUR KEY WORDS IN THE DEFINITION OF COMMUNICATION

1. Process - is a dynamic activity that is hard to describe because it changes.

2. Understanding – being aware of the words and the concepts or objects they

refer to.

3. Sharing - in communication, sharing occurs when you convey thoughts,

feelings, ideas, or insights to others. You can also share with yourself (a

process called intrapersonal communication) when you bring ideas to

consciousness, ponder how you feel about something, or figure out the

solution to a problem.

4. Meaning – the information or concepts that a sender intends to convey, or

does convey, in communication with a receiver.

IMPACTS OF GLOBALIZATION ON HOW PEOPLE COMMUNICATE

1. Innovation

2. Virtual Classroom

3. Virtual Interactions in the Workplace

4. Cultural Awareness in Speeches

5. Time Differences

IMPACTS OF GLOBALIZATION TO COMMUNICATION

1. INCREASED BUSINESS OPPORTUNITIES

Numerous organizations today enlist workers that are situated in different

nations. Technology makes it easier to connect with people around the world.

With this sort of communication innovation, numerous organizations can make

the most of chances in various nations or urban communities, improving

 the monetary point of view toward a global level. Utilizing communication

vehicles, for example, video calling makes it easy to banter with partners over the

globe, nearly causing it to feel as though they are in a similar room.

Communication technology additionally makes it simpler to interface with

providers and clients everywhere throughout the world, and to smooth out those

relationship through improves requesting, shipment following, etc. Because of

worldwide correspondences, data itself can be moved as an important business

resource starting with one country then onto the next. This has the impact of

making everybody's activities progressively present day and proficient,

in any case where they are found.

2. FEWER CULTURAL BARRIERS

Numerous individuals see culture to be the base of communication

challenges. At the point when individuals from two unique cultures attempt to

exchange information, the manner in which they communicate in, their non-

verbal communication or their peculiarities can be deciphered contrastingly by

the other individual. The manner in which individuals approaches issues and how

they take an interest in networks is totally impacted by culture. Globalization has

made it conceivable, for instance, for someone in Japan to see how someone in

the U.S. approaches their day. With TV and motion pictures, social

boundaries are getting less common. Having the option to convey

adequately and every now and again with partners or companions over the

planet assists individuals with seeing each other's societies somewhat better.

3. CREATION OF A GLOBAL VILLAGE

 You've likely known about the expression "global village," authored by

scholar Marshall McLuhan. Influenced both by globalization and worldwide

communication, the global village is made when separation and detachment

not, at this point matter since individuals are associated by technology. Wide-

spread phone and web get to have been extraordinary for some individuals over

the world, particularly those in developing countries. Many are presently taking

on colleges over the world without leaving their work area seat. Remote helper

occupations are getting ordinary, where representatives from developing

countries work with organizations in North America or Europe, offering

managerial help and different business benefits that can without much of a

stretch be led via telephone or by means of the web. Globalization and global

communication have made it simpler to see individuals on the opposite side of

the world as a neighbor, rather than an outsider from a faraway land. There is

such a great amount of information about different nations and societies

accessible on the web, that it's not, at this point a total riddle.

HOW CULTURAL AND GLOBAL ISSUES AFFECT COMMUNICATION

1. LANGUAGE: There are billions of people in the world who do not understand

English or cannot communicate in English properly. Not speaking properly can

cause various misunderstandings and be a barrier to communication. Different

cultures have developed their own language as a part of their heritage. People are

comfortable communicating in their own language whereas have to work hard to

learn new languages.

2. SIGNS AND SYMBOLS (SEMANTICS): Non-verbal communication cannot

be relied upon in communication between people from different cultures as that

 is also different like language. Signs, symbols and gestures varies in different

cultures.

3. STEREOTYPES AND PREJUDICES: Stereotyping is the process of creating a

picture of a whole culture, overgeneralizing all people belonging to the same culture

as having similar characteristics and categorizing people accordingly. It is a belief

about a certain group and is mostly negative. Negative stereotyping creates

prejudices as it provokes judgmental attitudes. People look at those cultures as evil

and treat the people following the religion wickedly.

4. BEHAVIOR AND BELIEFS: Cultural differences cause behavior and personality

differences like body language, thinking, communication, manners, norms, etc. which

leads to miscommunication. Culture also sets a specific norm which dictates

behavior as they have guidelines for accepted behavior. It explains what is right and

wrong. Every action is influenced by culture like ambitions, careers, interests, values,

etc. Beliefs are also another cause for cultural barrier.

5. ETHNOCENTRISM: Ethnocentrism is the process of dividing cultures as “us”

and “them”. The people of someone’s own culture are categorized as in-group and

the other culture is out-group. There is always greater preference to in-group. There

is an illusion of out-group as evil and inferior. This evaluation is mostly negative. If

the culture is similar to us, then it is good and if is dissimilar, it is bad. Other’s culture

is evaluated and assessed with the standard being their own culture. Ethnocentrism

affects the understanding of messages and encourages hostility.

6. RELIGION: Similar to ethnocentrism and stereotyping, religion also disrupts

communication as it creates a specific image of people who follow other religions.

 People find it difficult to talk to people who follow different religions. Religious views

influence how people think about others. It creates differences in opinions.

GLOBAL ISSUES THAT AFFECT COMMUNICATION

1. LANGUAGE BARRIER- only few people may know their language to speak

or to write

2. THE DIFFERENCE OF GOVERNMENT SYSTEM- government system also

affects communication since it mostly makes the decisions to either allow or

enable its citizens to have knowledge and ability to communicate to other

people from outside their jurisdiction

3. THE SUDDEN RISE OF ISSUES IN SPECIFIC COUNTRIES- this may affect

communication in ways such as banning people from their countries or by

cutting communications due to a much larger issue that made that particular

area inaccessible for people.

THE IMPACT OF COMMUNICATION ON SOCIETY AND THE WORLD

The role of communication- A decisive role can be played by communication in

promoting human development in today's new climate of social change. As the world

moves towards greater democracy, decentralization and the market economy, conditions

are becoming more favourable for people to start steering their own course of change.

But it is vital to stimulate their awareness, participation and capabilities. Communication

skills and technology are central to this task, but at present are often underutilized. Policies

are needed that encourage effective planning and implementation of communication

program.