Summary “Approach to diagnostics of marketing complex of industrial

enterprise”
By: Carolina Devia Acosta
The article explains how the development of the economic system in Ukraine and the competition
relations between its stakeholders, requires the tasks definition, mainly those of the marketing
complex of enterprises. The lack of research related to the topic does not allow to discuss it with
entrepreneurs and this results in incomplete information and consequences in the acceptance of
current management decisions. Diagnosis of the marketing complex of the enterprise consists in
authentication of the actual status of the enterprise and analysis of the product properties, as well
as the development of the recommendations related to the improvement of this status.