Marketo Tips

1. dateTime stamps and documentation are everything. For example, we have a field thats
called "Last Engagement Date" that we timestamp when someone opens an email, visits
a web page, fills out a form, etc. (any engagement) so that you can make sure you're
emailing and reaching out to an engaged audience. You can timestamp things that you
want to see historical snapshots of, like when you passed over a certain record as a
"qualified lead". Time stamps would probably be phase 2 or 3 of your Marketo instance
roll out, but the earlier you do it the earlier you have data!

2. understand the SPF and DKIM concepts and how it effects the deliverability and what is
required from the IT team