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BrandTailors Receives International Recognition of Its Product Branding Expertise at REBRAND 100 Global Awards
BrandTailors Receives International Recognition of Its Product Branding Expertise at REBRAND 100 Global Awards
Two „Merit” awards were confered this year to BrandTailors, for the two submitted projects – Rarăul and BCR
Open Romania. This achievement introduces BrandTailors as the only brand consultancy firm in Romania to
have won four REBRAND 100 awards for product branding, for the projects Eurovita, Bankia, Silvana and
Rarăul.
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team according to their long term proven talent and abillities. This
way, each project is approached with the necessary expertise, an
expertise once again appreciated by the international jury of the
prestigious festival REBRAND 100. I am proud to see that our
work and strategic decisions are being acknowledged at such high
Beatrice Daniş
level. Managing Partner
BrandTailors is the only brand consultancy Romanian firm awarded for two projects at this edition of the
festival. The jury awarded 96 projects from all over the world and 36 projects of these, coming from 14
different countries, were rewarded with the „Merit” distinction. Two of these projects belong to BrandTailors.
The fact that the countries with the most projects awarded under this category are Canada and the United
States of America alignes BrandTailors’ expertize to the proficiency of great names in the world branding
industry.
The members of the BrandTailors’ team who contributed to the projects awarded this year at REBRAND 100
are: Rarăul – Anca Andronescu, Andreea Florea, Beatrice Daniş, Cristina Ionescu, Ilinca Apetrei, Janos Kurko,
Melania Nemeş and Mihai Părpălea; BCR Open Romania – Andreea Florea, Beatrice Daniş, Janos Kurko, Melania
Nemeş and Mihai Părpălea.
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There are some words that mean everything to us, BrandTailors professionals: strategy, vision, methodology and
effectiveness. These words have guided our steps over the last seven years, whilst we have completed over 90 projects and
changed the paradigm for over 40 product and service categories. This is what sets us apart, BrandTailors, the first brand
strategy consulting and design firm in Romania that applies and promotes a strategic approach as basis for the branding
process.
Our professional approach has enabled us to gain an outstanding client portfolio. The list has grown year after year and
looking back we are proud to have partnered with reputable companies such as The Coca-Cola Company, GlaxoSmithKline,
Intersnack, Pepsico, Lactalis, Tetra Pak, Albalact, Caroli Foods, Kandia, Azuga Waters, Titan, Țiriac Holdings, Intact Media
Group, Smartree or Petrom, to have revitalized famous brands such as Kandia, Măgura, ROM, Silvana, Zuzu, Fulga, Rarăul,
Lăptic LaDorna, Perla Covasnei, Eurovita, Antena 1, UTV, Europa FM, Radio 21, BCR Open Romania or Class Living and
created ground breaking brands, namely Azuga Apă de Izvor, HapiHap, Grania, Generis, Vibe FM or Naturlich.
As true explorers, we have always believed that our role within Romanian branding industry is to redefine its boundaries by
stepping off the beaten track and charting out new territories. Looking back now, we pride ourselves with being the pioneers
that separated product and services branding operation in order to set unparallel effectiveness standards. To this respect, in
2009 we took a step ahead the pack and established Community BrandTailors, the first Romanian digital branding
consultancy. Early this year, we re-launched our website following a novel on-line communication strategy based exclusively
on social networks.
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