Professional Documents
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Website Checklist For Great Websites
Website Checklist For Great Websites
CHECKLIST
16 vital features for a professional coaching website that gets
visitors excited about hiring you as their coach.
by Kenn Schroder
CoachingSitesThatWork.com
Hello!
In my experience, if you’ve ever helped ANYONE by coaching them
(and what coach hasn’t?), whether paid or not, then you can
certainly fill your practice with a steady supply of clients.
What I’ve found to work best is to make sure that whatever
messages, wording, content or other “communications” you put
out there, speaks to the client’s interests powerfully.
And you DON’T have to be salesy to do it. Things don’t have to be
clumsy and awkward. I’ve found sales and marketing can be
normal, natural, and feel good. Just like coaching.
Websites can be such great tools for accomplishing this.
Remember, we’re in a technology and information age where
people WILL check you out online. So make your site stellar.
In this pdf, we’ll go into the 16 things I’ve used for myself and
clients to help them get all the clients they want using their
website. Soak it up!
Kenn Schroder
CoachingSitesThatWork.com
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4. A rockstar photo
Remember, it’s the client who is making the decision to hire you or
not. And they will base their opinion heavily on your website (if
they’ve never met you). All of the content is important - especially
your mug shot.
A great photo that clearly shows your face with a warm trusting
smile will do the trick. Avoid blurry, greyish, photos with odd
shadows or weird objects in the background.
Remember, it’s all about the client, and they are drawn to
professional, trusted experts.
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5. A captivating headline
When people land on your website, they need to be pulled right in,
right away. You need to engage people within seconds or they’ll just
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leave.
A prominent, benefit rich, grabby headline will do the trick well.
Remember, your website needs to be all about the client to win and
hold their attention.
Too many coaching websites are boring with weak content. Such
sites have high bounce rates - which is a measure of how fast
people leave your website without spending any time there.
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6. Client-rich hangouts
You will need to set up pathways FROM places where your ideal
clients hangout TO your website.
These hangouts don’t have to be just online like discussion groups,
blogs, social sites, email lists, ads or search engines, BUT they can
be offline as well like in magazines or networking groups.
But a pathway, channel or other means to get their attention so
they can be invited to click to your website must be established.
CoachingSitesThatWork.com
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7. A must-have freebie
A free download (pdf, video, infographic, audio, any) is used to
bring traffic to your website, build your professional image, and
grow the relationship with your potential clients.
For example, you could direct people to your website by saying,
visit my website to “Watch the video, Three Steps to Double Your
Restaurant Profits.”
Do you see how reading this Coaching Website Checklist (my
freebie) is helping develop our relationship? This checklist is one of
my freebies.
CoachingSitesThatWork.com
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8. An email list
Selling coaching, commonly a high-priced and very personal
service requires trust.
And a great way to earn that trust is to grow the relationship with
people by sending good information by email to them.
Getting people onto your email list is a solid move because it puts
both of you in direct and continued contact which you have a high
degree of control over (unless other methods like social media).
The key is develop trust with helpful info from a real person (you).
If done well, people will ripen up like fruit for the picking ;)
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are (a) working properly and (b) optimized to get you clients - while
not taking a lot of time.
Dig up your stats and make sure you’re tracking (1) the number of
visitors to your site, (2) the number of people who get on your list,
(3) the number of people who SEE your call-to-action, and (4) the
number of people who RESPOND to your call-to-action.
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So what’s next?
How great would it be to have a great website in place that
convinces visitors that you’re they coach they should work with?
A website that essentially pre-sells people on you? Making the
whole sign-up process smooth, effective, and even enjoyable?
The coaches I work with tend to zero to a few clients, and find it a
struggle to explain coaching and get people excited to sign up for
it. They can often get a few clients, but the ones they get don’t
often stick around for long and many don’t pay the full rate. And
finding new ones is a lot of work and seems inefficient.
They want to be able to bring in clients regularly and earn a good
income which varies by coach. It can be supplemental income at
25k, 50k, 100k, or more.
They want to prove they can succeed as a coaching. They want to
feel they’ve succeeded. That they’ve done it. And want to get paid
working with good clients, doing work they deeply enjoy and take
advantage of the lifestyle benefits like control over time.
In work with one of my business coaching clients, we got him
from a handful of clients to 16 high-paying clients, which lead him
to reduce to fortnightly and monthly clients, increase his rates,
and hire an assistant coach. His website is truly a client-attracting
machine.
CoachingSitesThatWork.com
You’ll hear more about his story and his website in the days to
come, if you’re on my email list.
What are some of the things you want to realize in your
business? Perhaps is simply getting that first paying client, or 5
steady ones so you can leave work you dislike. Or perhaps a full 10
that pays a full rate and gives you more flexibility ?
What lifestyle benefits would that bring? Perhaps you’ll move
somewhere more desireable? Travel about the planet? Spend more
quality time family and friends? Perhaps there are some hobbies or
pursuits you’ve had to put on hold?
Three things you’ll get over the coming days. Since you’ve read
through this checklist, you should be on my email list. This week
you’ll get:
1. The Big Aha that came to me in Paris 2008 - which reveals the
key to a website (and business) that brings in clients.
2. We’ll do a short but vital exercise to help you create content
that engages visitors and leads them to contact you.
3. We’ll go into a fun case study of Graeme’s website and how it
brings him lots of people who are eager to work with him.
If you’re not on my email list, just hop on over here:
http://www.coachingsitesthatwork.com
CoachingSitesThatWork.com
Also, a few other things to help you along ...
The Coaching Site Guide
A dense manual of my best techniques and strategies to use as you
build your website - if you want to make it a selling machine.
Learn more about the guide here:
http://www.coachingsitesthatwork.com/guide/
The course: Client-Attracting Websites
This is a step by step course, with videos, downloads, technical
support and more to keep you from getting overwhelmed and
launch your website timely.
Learn more about the course here:
http://www.coachingsitesthatwork.com/websitecourse
One-on-one help from Kenn
If you want to hire a seasoned web designer to work with you and
make big things happen, it’s best to start that conversation with a
simple personal email.
Just message me over here:
kenn@coachingsitesthatowork.com
Who am I? I left my actuary job back in 2001 to pursue my passion
of creating on computers and start my own business as a web
designer. I’ve had my a fair share of bumps and bruises before
CoachingSitesThatWork.com
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