EXERCISES

NAME: MIRIAN DAYANA ROSADO SUAREZ

1 WORK WITH A PARTNER AND DISCUSS THESE QUESTIONS.
1 What kinds of technology do you use at work or at home?
The technology we use in my house is that of cell phones, since we do not need high
quality to store our memories.
2 What’s your favourite piece of technology at the moment?
In my opinion, the favorite technology at the moment is the SONY since it has always been
known for its quality and innovation.

2 READ THE TEXT QUICKLY AND ANSWER THESE QUESTIONS.

1 What kind of technology is the text about?
el tipo de tecnologia de la que trata es, sobre las camaras fotograficas y camaras de video.
2 Why is Pure Digital Technologies doing well?
Pure Digital Technologies is doing well, as it is constantly innovating, apart from being
creative with the design of the cameras.

3 READ THE TEXT AGAIN AND DECIDE IF THESE STATEMENTS ARE TRUE (T) OR FALSE (F).
1 Sony and Panasonic are two of the main manufacturers of large video cameras. T
2 The majority of people are currently buying large video cameras. F
3 Many people make videos with webcams and mobile phones.T
4 Pure Digital Technologies is trying to compete with the larger producers.T
5 Customers choose ‘Flip’ cameras because they have lots of buttons.F
6 Pure Digital Technologies’ profits are increasing.T
7 You can use their cameras in the water.T
8 Pure Digital Technologies is not going to have any competition in the future. F

4 MATCH THE WORDS IN A AND B TO MAKE COMMON ADJECTIVE + NOUN

COLLOCATIONS. CHECK YOUR ANSWERS IN THE TEXT.
A B
traditional Market
well-known Manufacturer

huge brands

hi-tech advantage

competitive quality

high price

mass growth

machines
reasonable

5 WHICH COLLOCATIONS FROM 4 COULD REPLACE THE WORDS IN BOLD IN SENTENCES 1–

8?
1 There’s always a big increase in sales in November and December.
There’s always a huge elevation in sales in November and December.

2 We’re an old company that produces goods.

We’re an Former company that manufactures goods.

3 Let’s sell this product to the largest number of people possible.

Let’s sell this product to the higher number of probable civilians.

4 This new range of computers includes products using the latest technology.
This new range of computers includes merchandise that use the novelty in technology.

5 For most hotels, location is the main thing which makes one hotel more
popular than another competitor.
For most hotels, location is the main object that makes a hostel more popular than one of
different content.

6 We produce very well-made items.

We produce excellently formed items

7 Twenty dollars is a fair amount to pay.

Twenty dollars is a reasonable amount to pay.

8 Our shops sells all those kinds of products that lots of people know and
buy.
Our shops sells all that example of merchandise that many public knows and acquires.

6 WORK IN PAIRS. TAKE TURNS TO ASK AND ANSWER THESE QUESTIONS.

1 What are some of your country’s traditional manufacturers and well-known
brands? What do they produce or provide?
some well-known manufacturers in Colombia are: BABARIA, which produces the beer;
ARTURO CALLE, which makes clothes, and finally POSTOBON, which produces soft drinks.

2 How hi-tech is your area of business? Is it having huge growth at the moment?
There have been many factors that have influenced POSTOBÓN to be a successful
company. But it is worth highlighting the innovation in products and the ability to create
categories and brands where we have been pioneers. We have always believed in giving
the consumer options.
We also have modern infrastructure that allows us to be efficient and demanding in
quality in order to meet the needs of the market. If we add to this the exercise of social
responsibility, we undoubtedly have a sum of components that lead us on the path of
success. As a result of the above, the consumer has given us their preference, making
POSTOBÓN the largest non-alcoholic beverages company in the country.
3 Does your company sell to the mass market?
Yes, the company distributes its merchandise throughout Colombia.

4 Do you think that your company offers high quality services or products at a
reasonable price?
postobon products are of very good quality, and their price is within everyone's reach.

5 What is your company’s main competitive advantage?

Competitive advantage is product differentiation, but this differentiation is more focused
on attributes such as innovation, the breadth of the product portfolio and the own
distribution system at the national level, which has been difficult to match for any
competitor (including Coca-Cola )

7 LOOK BACK AT THE TEXT AND CHOOSE THREE WORDS THAT YOU COULD USE TO
DESCRIBE YOUR AREA OF BUSINESS.
hi-tech
quality
technology