SVKM’s SVKM’s

NARSEENARSEE
MONJEEMONJEE
INSTITUTE OF MANAGEMENT
INSTITUTE STUDIESSTUDIES
OF MANAGEMENT
MASTER OF BUSINESS ADMINISTRATION
POST GRADUATE DIPLOMA IN MANAGEMENT
Program: PGDM Trimester: IV, V & VI
Course: Innovation & Entrepreneurship Code:
Teaching Scheme Evaluation Scheme
Classroom Practical/ Tutorials Credit Continuous Term En
Session Group work Evaluation Examina
(TEE)
20 3 50% 50%
Course Rationale:

This course aims to provide students with an understanding of the role of the innovation and entrepren
process. Primarily the course emphasizes upon understanding of the concept of innovation, its components a
importance for the company and organizations in general for developing and exploiting firms' innovativ
technological capabilities. Simultaneously during the later phase, the course aims to provide a conducive le
system through which management interns can acquaint themselves with the special challenges of startin
ventures and introducing new product and service ideas.

Course Objectives:
To provide an understanding of how innovation processes work within a firm.

1. To provide ideas for developing and exploiting firms' innovative and technological capabilities.
2. To develop an understanding of analytic frameworks for managing the innovation process.
3. To develop within the students an entrepreneurial way of thinking that will allow them to identify and
business opportunities
4. To acquaint the students with challenges of starting new ventures
5. To investigate, understand and internalize the process of setting up a business that may be commerci
successfully.

Learning Outcomes:
1. Analyze the importance of innovation as a core business process and its management.
2. Evaluate of technological changes and drivers for innovation in organizations and markets
3. Analyze & evaluate Innovation and competitive advantage achieved by organizations through innovation
4. d) Synthesize distinct entrepreneurial traits for achieving competitive advantage as an organization.
5. Evaluate & assess opportunities and constraints for new business ideas
6. Designing & Formulating Strategy to screen & implement a business idea into product.

Prerequisite(s):
General understanding of Business phenomena
Textbook:
Program: MBA and Entrepreneurship, 3e, John Bessant and Trimester:
 Innovation IV, VPublication,
Joe Tidd, Wiley & VI 2015.
Course: Innovation & Entrepreneurship Code:
Teaching Scheme Evaluation Scheme
Classroom Practical/ Tutorials Credit Continuous Term End
Session Group work Evaluation Examination
(TEE)
20 3 60% 40%
Course Rationale:

This course aims to provide students with an understanding of the role of the innovation and entrepreneur
process. Primarily the course emphasizes upon understanding of the concept of innovation, its components and
importance for the company and organizations in general for developing and exploiting firms' innovative a
technological capabilities. Simultaneously during the later phase, the course aims to provide a conducive learni
system through which management interns can acquaint themselves with the special challenges of starting ne
ventures and introducing new product and service ideas.

Course Objectives:
To provide an understanding of how innovation processes work within a firm.

1. To provide ideas for developing and exploiting firms' innovative and technological capabilities.
2. To develop an understanding of analytic frameworks for managing the innovation process.

3. To develop within the students an entrepreneurial way of thinking that will allow them to identify and crea
business opportunities

4. To acquaint the students with challenges of starting new ventures

5. To investigate, understand and internalize the process of setting up a business that may be commercializ
successfully.
Learning Outcomes:
1. Analyze the importance of innovation as a core business process and its management.
2. Evaluate of technological changes and drivers for innovation in organizations and markets
3. Analyze & evaluate Innovation and competitive advantage achieved by organizations through innovations
4. d) Synthesize distinct entrepreneurial traits for achieving competitive advantage as an organization.
5. Evaluate & assess opportunities and constraints for new business ideas
6. Designing & Formulating Strategy to screen & implement a business idea into product.

Prerequisite(s):
General understanding of Business phenomena
Textbook:
 Innovation and Entrepreneurship, 3e, John Bessant and Joe Tidd, Wiley Publication, 2015.
Reference Books:
 Handbook of Technology & Innovation Management, Scott Shane, Wiley Publication, 2008
 Entrepreneurship: New Venture Creation, David H. Holt, Pearson Education, 1991.
 Entrepreneurship, Rajeev Roy, Oxford Higher Education, 2011.
Journals:
 Journal of Innovation and Entrepreneurship, Springer Open
 International Journal of Entrepreneurship and Innovation Management , InderScience Publisher
 Journal of Entrepreneurship and Innovation in Emerging Economies(JEIEE) , Sage Publications
Links to websites:

  MyOwnBusiness
 MIT Open Courseware (Entrepreneurship)
 National Innovation Foundation-India
 Atal Innovation Mission (AIM)
Evaluation Scheme:
Students are individually assessed for 100 marks.
No midterm & end term exam for this course.
Evaluation is carried out thrice – Trimester 4 (Stage 1), Trimester 5 (Stage 2) and Trimester 6 (Stage 3)
 Criteria Trimester IV Trimester V Trimester VI Total
Stage-1 Stage-2 Stage-3
Marks
Report for
developing an 10 10 10
30
innovative
business idea /
business plan (Innovative (Comprehensive (Comprehensive
(Students will be business idea) Business Plan-1) Business Plan-2)
evaluated
individually)
Presentation
( Students will be 10 15 15
40
evaluated
individually) (Innovative (Comprehensive (Comprehensive
business idea) Business plan-1) Business Plan-2)
Viva Voce
( Students will be 10 10 10
30
evaluated
individually)
Total 30 35 35 100

Session Plan: Trimester - 4 (STAGE -1)

Session Topic (including subtopics) Learning Outcomes Pedagogical Textbook

Tool Chapters &
Readings
1 Innovation Matters  what ‘innovation’ and Class Discussion Chapter 1 Te
‘entrepreneurship’ book
 Innovation and Entrepreneurship mean – and how they Reading:
 Managing Innovation and are essential for Wanted: A
Entrepreneurship survival First Nationa
 Dimensions of Innovation and growth Bank of
 A Process Model for Innovation  innovation as a process Innovation
and Entrepreneurship rather than a single # R1001G-
flash of inspiration PDF-ENG,
Publication
Date:  Jan 1,
2010
HBS

2 Innovation, Globalization and  Reasons for, and Class discussion Chapter 2 Te

Development implications of, the with case book,
uneven global
distribution of Case:
 Globalization of Innovation
innovation Rethinking
 National Systems of Innovation
 Main components of a Legal Services
 Building Capabilities and in the Face of
national system of
Creating Value Globalization
innovation,
 The Rise of New Players on the and Technology
 The challenges faced
Innovation Stage Innovation: The
and the opportunities
 Innovation for Development Case of Radiant
offered by emerging
markets Law,
Source: Journal
of Information
 Technology
#JIT084-PDF-
ENG
Publication
Date:  May 1,
2016
HBS

3 Sustainability-led Innovation Class discussion Chapter 4 Te

 The challenges which
with case book
sustainability raises for
 The Challenge of Case:
innovation
Governance and
sustainability-led
 Types of innovation Sustainability at
Innovation Nike (A)
which can contribute to
 Framework for improved sustainability #313146-PDF-
sustainability-led ENG,
Innovation  Model framework for Publication
 Managing the Innovation positioning Date:  Jun 17,
Process for Sustainability sustainability-led 2013, Revision
 Responsible Innovation innovation Date:  Sep 30,
2016
HBS

4 Sources of Innovation  Wide range of different Class discussion Chapter 6

sources of innovation Text book
 Crisis-driven Innovation which offer - Reading:
 Towards Mass Customization opportunities to A Lead User
entrepreneurs Template:
 Users as Innovators
 Innovation as a pattern Unlocking th
 Recombinant Innovation
of occasional Value of PW
 Design-driven Innovation Source: Colu
breakthrough and long
periods of incremental bia Business
improvement School
#CU85-PDF-
ENG,
Publication
Date:  Mar 2
2013
5 Exploiting Networks for Class discussion Chapter 10
 How different
innovation with case Text book,
types of network can
Case:
contribute to the
Cisco India (B):
 The Spaghetti Model of process of innovation
Bootstrapping
Innovation
 How drivers such for InnovatioN
 Types of Innovation
as globalization and the #IMD834-PDF-
Networks ENG
emergence of Internet
 Networks as Purposeful Publication
infrastructures are
Constructions. shaping an increasingly Date:  Nov 21,
networked model of 2016
innovation.
6 Entrepreneurial Creativity Class discussion Chapter 5
 Contextual factors
with case Text book
which influence the
 Creativity Matters Case:
creation of new
 Creativity as a Process Corporate New
ventures
Ventures at
 Developing
Entrepreneurial Creativity  Process of Procter &
creating an innovative Gamble,
new venture #897088-PDF-
ENG,
 Publication
 Distinguishing the
Date:  Jan 23,
challenges of each of
1997, Revision
the stages of new
Date:  Jun 20,
venture development.
1997
HBS

7 Student Presentation –

Based on theoretical concepts -

student will work upon the
creativity aspects for developing
an innovative business idea and
present.
Session Plan: Trimester - 5
Session Topic (including subtopics) Learning Outcomes Pedagogical Textbook
Tool Chapters &
Readings
8 Developing New Products and Class discussion Chapter 11
 Formal process to
Services with case Text book
support new product
 The New Product development
Case:
Development Process An
 Success Factors  Product and Entrepreneur's
 Service Development organizational factors New Product
 Tools to Support New which influence success Development
product development and failure Journey
 Choosing and applying
#513098-PDF-
relevant tools to support ENG,
each stage of product Publication
development Date:  Mar 29,
2013
HBS

9 Creating New Ventures  Contextual factors Class discussion Chapter 12

which influence the with case Text book,
 Types of New Venture creation of new ventures Case:
 Context for KritiKal
 Process of creating an Solutions: The
Entrepreneurship
innovative new venture Big Leap,
 Process and Stages for
Creating a New Venture  Distinguishing the #W17497-PDF-
 Assessing the Opportunity challenges of each of the ENG,
 Acquiring the Resources stages of new venture Publication
and Funding development. Date:  Aug 10,
 Crowd funding 2017
HBS

10 Developing Businesses through  Motives and Class discussion Chapter 13

Corporate Venturing management of with case Text book,
corporate ventures Case:
 Internal Venturing and  Advantages and Corporate
Entrepreneurship drawbacks of different Venture Capital
structures for corporate at El Lilly
 Managing Corporate ventures #806092-PDF-
Ventures  Likelihood of success of ENG,
corporate venture Publication
 Strategic Impact of outcomes. Date:  Feb 22,
Ventures 2006, Revision
Date:  Jul 31,
 2007
HBS

11 Growing the Enterprise Class discussion Chapter 14

 Identifying the factors
with case Text book
which contribute to the
 Conducting feasibility success and growth of
Case:
analysis for a new business Mast Kalandar:
new ventures
 Factors Influencing Success Prioritizing
 Funding  Differentiating the Growth
 Growth and Performance of factors which Opportunities
New Ventures entrepreneurs can #KEL809-PDF-
 Strategies for Growth and influence from those ENG,
Managing the Implication of which are more Publication
Growth contextual Date:  Aug 4,
 Implementing proven
2014, Revision
strategies for new Date:  Jun 30,
venture success and 2015
growth HBS

12 Leadership and Teams for Chapter 9 Te

 Leadership and
innovation book
organization of
Reading:
innovation
 Individual Characteristics Strategic Inte
 Teams, groups and (HBR Classic
 Entrepreneurial Teams processes each #R0507N-PD
contribute to successful ENG,
 Context and Climate innovation behaviors Publication
and outcomes Date:  Jul 1,
2005

13 Building the Case  Developing and Class discussion Chapter 8

using a business plan to Text book
 Developing the Business attract resources Reading:
Plan  Choosing and How to Write
applying the most Great Busine
 Assessing Risk and appropriate forecasting Plan (HBR
Recognizing Uncertainty methods Bestseller),
 Identifying and Source: Harv
 Anticipating the Resources managing risk and d Business
uncertainty. Review,
Product #:
97409-PDF-
ENG,
Publication
Date:  Jul 1,
1997
14 Student will prepare a  Evaluation of Presentations
comprehensive Business Plan business ideas of
and present. students and
useful feedback
Session Plan: Trimester – 6

Session Topic (including subtopics) Learning Outcomes Pedagogical Textbook

Tool Chapters &
Readings
15 Learning to Manage Exploring key influences Class discussion Chapter 17 te
Innovation and on how to manage the with case book
Entrepreneurship innovation process Reading:
 effectively Mapping You
 Innovation Strategy: Having Innovation
a Clear Sense of Direction Practicing taking an audit Strategy
approach to improving #R0605F-PD
 Building an Innovative
innovation and ENG,
Organization Publication
entrepreneurship
 Learning to Manage Date:  May 1
Innovation 2006
Getting Fit for Innovation Case: Husk
Power
#815023-PDF
ENG,
Publication
Date:  Aug 8,
2014, Revisio
Date:  May 2
2016
HBS

16 Exploiting Knowledge and Case: Chapter 15 te

Identifying different types
Intellectual Property Sunitha Nath book
of knowledge and
Boutiques:
intellectual property
 Innovation and Knowledge Intellectual
 Generating and Acquiring Choosing and applying Property Rights
Knowledge appropriate methods of (C)
 Identifying and Codifying knowledge #W17039-PDF-
Knowledge management ENG,
 Storing and Retrieving Publication
Developing a strategy for Date:  Jan 24,
Knowledge licensing intellectual
 Sharing and Distributing 2017
property. HBS
Knowledge
 Exploiting Intellectual
Property

17 Legal aspects of  Understanding of legal Class discussion Reading:

entrepreneurship concepts that are an with case Legal Aspect
integral part of Case: of
 Legal systems in creating decision making from Aadhaar: India's Entrepreneur
and sustaining a climate that the time an 'Unique p: A
facilitates entrepreneurial entrepreneur Identification' Conceptual
activity conceives, starts to System, Framework
 Formation and Financing build and obtains Source: Harvard #802161-PDF
considers the different forms financing from angels Business School, ENG,
of business organization and VCs through Publication Publication
 Critical legal terms of development of exit Date:  Jan 11, Date:  Feb 21
financing arrangements strategies 2012, Revision 2002,
 Legal aspects of exit Date:  Sep 10,
strategies 2012
 Terms of employment
contracts, compensation
arrangements,
18 Business Models and Class discussion Chapter 16 te
 The concept of business
Capturing Value book
models and framework
for describing how value
 Usefulness of Business Reading:
is created and captured
Model Business Mod
 Essentials of a Business  Skills to map and build Analysis for
Model business models and to Entrepreneur
  Business Model Innovation use these to explore
 Generic and Specific value capture #812096-PDF
Business Models ENG,
 Building a Business Model Publication
Date:  Dec 13
2011, Revisio
Date:  Oct 24
2014
19 Elements of Project Improve your overall Class discussion Reading:
management project management Managing
Projects for
 Project Design and network  Tracking Control Business
analysis projects through special Innovation
 Project appraisal methods, tools, and #2841BC-PD
 Enterprise design , location techniques ENG,
and layout Publication
Date:  Aug 1
 Improve estimation of 2007
project costs, resources,
and time
20 Student presentation

Comprehensive business plan

presentation

Evaluation Criteria:

Criteria Trimester IV Trimester V Trimester VI Total

Stage-1 Stage-2 Stage-3
Marks
Report for
developing an 10 10 10
30
innovative
business idea /
business plan (Innovative (Comprehensive (Comprehensive
(Students will be business idea) Business Plan-1) Business Plan-2)
evaluated
individually)
Presentation
( Students will be 10 15 15
40
evaluated
individually) (Innovative (Comprehensive (Comprehensive
business idea) Business plan-1) Business Plan-2)
Viva Voce
( Students will be 10 10 10
30
evaluated
individually)
Total 30 35 35 100